A more professional logo

  • Status: Closed
  • Prize: $250
  • Entries Received: 629
  • Winner: mahedims000

Contest Brief

I need a logo. The brand name is Skånes Luftvårdsförbund. We are a non-profit association trying to assure the air quality for the people living in the region of Skåne in the south of Sweden. The association is therefore also known as Skåne Luft (Luft means air).

The region is important to our identity. This is a map of Skåne: [login to view URL]

Our members include all the 33 municipalities and the largest companies in the region. Our members influence and autonomy in the association’s work is important.

We are a forum for exchanging ideas and experiences, and our mission is to coordinate air quality testing, share data findings, and suggest areas of improvement. As part of our mission we also gather and maintain data that provides a solid foundation for research in the field of air quality and provide expert advice for larger decisions on referral rounds.

See uploaded file for what the current logo looks like. The current logo is a map cut-out with “weather” (rain, sunshine and clouds) over it... The logo both is and looks homemade 30 years ago. The association has decided would like to change/upgrade this to a new logo.

The website is currently only available in Swedish: [login to view URL]

Imagery goals:
The meaning of Skåne Luftvårdsförbund which I would like to show is "sustainability". By being professional and using reliable data, an academic approach to produce sound reports we should be a solid platform and partner in all air quality related work in the Skåne region.

Our work is meant to be an assurance for the people living here that their air is not only breathable but rather healthy and of improving quality. The logo needs to work for reports, and should not be too "high" (vertical) to not work in letter heads.

Other than the geographical connection to the region either with imagery (like the current logo) or text, the logo should reflect the following:
- reliability,
- purity,
- "air"

Recommended Skills

Employer Feedback

“The whole board got behind Mahedi's entry, his ability to understand what we were looking for and his overall professionalism. Great job! ”

Profile image rikardlind, Sweden.

Top entries from this contest

View More Entries

Public Clarification Board

  • rikardlind
    Contest Holder
    • 1 month ago

    Dear designers.
    Thank you for all your great entries this far! I feel I have to emphasize how impressed I am with all your wonderful suggestions. Different minimalistic entries with vegetation or drops bending to the wind showed a new level of creativity of how to point to important work to keep the air pure. Some entries using the square shape of the region in different and innovative ways, was unexpected but great way to show continuity. Tomorrow afternoon (CET), on Wednesday the 4th, I will send the meeting documents for the meeting on Nov 12th, and I hope to be able to declare a winner not too long after. I will keep reviewing all your entries and get back with updates when there's a development.

    Thanks again, and take care!

    /Rikard

    • 1 month ago
    1. logodancer
      logodancer
      • 2 weeks ago

      #1003
      shield represents safety

      • 2 weeks ago
  • rikardlind
    Contest Holder
    • 1 month ago

    Please don’t post here asking me to look at your entries. I look at ALL the entries that you make up until Nov 4th, when I need to inform the board about the finalists. Thank you for all the great entries so far. Very impressed! I will also look at entries after that, but then there really must something special to make the presentation to the board of directors on November 12th. Really looking forward to the rest of this ride!

    • 1 month ago
  • PsDesignStudio
    PsDesignStudio
    • 1 month ago

    Dear Contest Holder, I think it's more appropriate to give feedback direct to the entry, not here at the clarification board. Messages addressed to all freelancers should be written here. Thank you!

    • 1 month ago
    1. rikardlind
      Contest Holder
      • 1 month ago

      Dear Mr. Dragan P. Thank you for your comment. The reason I have tried to make as many public comments as possible is that I do feel there might be helpful feedback in the comments to all designers. Although, I assure you I do view all entries properly, I will not be able to comment on all of them individually. I absolutely hope my comments has been seen as unfair to anyone, as this has not been my intention. Thanks again for your comment and I will be careful only to enter feedback publicly when I feel it might be helpful in a respectful way.

      • 1 month ago
    2. PsDesignStudio
      PsDesignStudio
      • 1 month ago

      Thank you for your answer. I think clarification board should be here for posting helpful messages and to stay clean. Therefore, posts like #check my entry should not be commented at all. By answering at this "requests" you might be unfair to freelancers which are not so demanding. I hope you understand my point. Stay well!

      • 1 month ago
  • zakirul483
    zakirul483
    • 1 month ago

    Please check #185 #186

    • 1 month ago
    1. rikardlind
      Contest Holder
      • 1 month ago

      Thank you for your entries. Same comment as for Mr. Rocky P. above. Looks like the board of directors are more on the lookout for a logo that does not only write out the name, but rather come up with a clean logo that makes the viewer get a feeling for what we do, which is working for a better air quality in the region that we live in.

      • 1 month ago
    2. zakirul483
      zakirul483
      • 1 month ago

      Please cheek #257

      • 1 month ago
  • rikardlind
    Contest Holder
    • 1 month ago

    Please, also consider what I wrote in reply to Mr. Muhammad Abid A. below. We want that all companies in the region, that have an impact on the air quality, realize their responsibility and join our association as members. For that to happen then must feel comfortable with associating their own company brand with our new logo. THANK YOU again!

    • 1 month ago
    1. rikardlind
      Contest Holder
      • 1 month ago

      Hi Mr. Vishal. I have rated your entry. Medallion logos are difficult. Viewers, at least in this geo, easily confuse them with hockey teams.

      • 1 month ago
    2. Lshiva369
      Lshiva369
      • 1 month ago

      Oh, Okay! Noted and reworking on it! :)

      • 1 month ago
  • rockztah89
    rockztah89
    • 1 month ago

    Dear Contest Holder, Kindly rate my entry #187 . I hope you like it. Inbox me if there's a need for modification. Thank you.

    • 1 month ago
    1. rikardlind
      Contest Holder
      • 1 month ago

      Thank you for your entry. Seems like the board of directs are more on the lookout for a logo that does not only write out the name, but rather come up with a clean logo that makes the viewer get a feeling for what we do, which is working for a better air quality in the region that we live in.

      • 1 month ago
  • rikardlind
    Contest Holder
    • 1 month ago

    Dear designers, I have to say I am truly impressed with your entries so far. So many have been good, and not ONE entry has been bad. You have come up with some great ways to express "we are working for better air quality". Some have even understood that we do a lot of scientific tests on the occurence of air pollution using samples from water drops that fall from trees, which I am extremely impressed with how you managed to figure out. It is however not easy to show this and not make us into an association working with water quality, rather than air quality. :)

    I am struggling to write back meaningful feed back on your wonderfully creative work, but that is a good challenge for me. I will present the board with a list of finalists on Nov 12, and I will present them with an array of good options. THANK YOU ALL! And, please keep up your great work!

    • 1 month ago
  • abidsaigal
    abidsaigal
    • 1 month ago

    please check #222

    • 1 month ago
    1. rikardlind
      Contest Holder
      • 1 month ago

      Thank you for your entry. It is wonderfully clean and speaks to a healthy environment. It is very important that all the members, including largest industry and energy companies feels comfortable with associating their own brand with our new logotype. I am not saying that your entry would be one that they should not feel comfortable with, I am simply saying that the Skåne Luftvårdsförbund board needs to take this into consideration also.

      • 1 month ago
  • shuvobabu328
    shuvobabu328
    • 1 month ago

    please check my entry no #212

    • 1 month ago
    1. rikardlind
      Contest Holder
      • 1 month ago

      I like it. :) I like the fact that you are almost letting a drop of water be the ring over the Swedish letter Å. It's playful, but yet feels professional. We actually do a lot of tests on the air pollution using samples from water drops that have fallen from trees, but I feel the logo pulls a little to much toward an association that mainly focus on water quality rather than air quality. Thank you, though.

      • 1 month ago
  • monoarakhatun184
    monoarakhatun184
    • 1 month ago

    Please check #129 #126 #124

    • 1 month ago
    1. rikardlind
      Contest Holder
      • 1 month ago

      It’s hard to make air into a logo, but this one is good and feels new. You never know, the board might go for it, but it might not be a final contender as it might look a little too much like one of another region’s logo. Not sure if you can see it using this link: https://goteborgsregionen.se/images/18.1c04058614b775a7914f8ba/1521714577785/logga%20Luftv%C3%A5rdsf%C3%B6rbundet.png

      • 1 month ago
  • monoarakhatun184
    monoarakhatun184
    • 1 month ago

    Please check #146

    • 1 month ago
    1. rikardlind
      Contest Holder
      • 1 month ago

      Hi, thank you for your entry. I like the cleanliness and that you have already started thinking about the logo usage with you comment about AI vector, etc. I do feel it pulls away from the project description as we are working a lot with academic research institutions, gather samples, collect and maintain data, rather than work with selling products. Not sure if a manage to convey my message here, but thought it was worth an effort.

      • 1 month ago
  • monoarakhatun184
    monoarakhatun184
    • 1 month ago

    please check #129 #124

    • 1 month ago
  • raihanitbd
    raihanitbd
    • 1 month ago

    #sealed

    • 1 month ago
    1. rikardlind
      Contest Holder
      • 1 month ago

      Like that it doesn’t need to be explained. Pulls a little away from the full description of the project, but it’s definitely a good entry.

      • 1 month ago
  • Shahnaz45
    Shahnaz45
    • 1 month ago

    Check #74, #79, #81

    • 1 month ago
    1. rikardlind
      Contest Holder
      • 1 month ago

      I think it’s an example of thinking outside the box. I like that your entries are clean, which helps the viewer think of pure air in itself. But, I don’t feel we can go straight to a logo based solely on letters.

      • 1 month ago
  • logoexpart1
    logoexpart1
    • 1 month ago

    please check #65 , #66 and #68 ... thanks ...

    • 1 month ago
    1. rikardlind
      Contest Holder
      • 1 month ago

      I love the thinking outside the box! That’s great! I don’t like that it feels too cluttered, clunky and makes me think about the USA. ☺️

      • 1 month ago
  • engralihaider110
    engralihaider110
    • 1 month ago

    Please check #106 #119

    • 1 month ago
  • rikardlind
    Contest Holder
    • 1 month ago

    Like that some entries have tried to work with the old colors. It helps the members recognize that this is building on the history of the association’s work, and that this relaunch is working in the same direction.

    • 1 month ago
    1. Shahnaz45
      Shahnaz45
      • 1 month ago

      Check #74 , #79 , #81

      • 1 month ago

Show more comments

How to get started with contests

  • Post your contest

    Post Your Contest Quick and easy

  • Get tons of entries

    Get Tons of Entries From around the world

  • Award the best entry

    Award the best entry Download the files - Easy!

Post a Contest Now or Join us Today!