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app monetization

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Contest Brief

i am having a audio recording app developed and i need ideas of how to monetize it. i cant say much about the app and what it does but thousands of people will be using it for school. should i sell it or put ads through a company like google....or do i try to sell ad space directly to companies. how much money could i possibly make by putting ads if i have about 20,000 people using my app.

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