Brand identity for new business

  • Status: Closed
  • Prize: $30
  • Entries Received: 7
  • Winner: sweetroar

Contest Brief

Brand Identity Development is required for a new start up

Brand: Will and Charlies

Product: Children's clothing male and female between ages 4-14 + accessories & bunting.

Brand identity:
- Female; All things pretty, lace, ribbons, buttons and bling.
- Male; Planes, Trains, Vintage auto

Target audience: Working professional parents, dual income, age 30-45

Brand image: Fun, Elegant, stylised but with a vintage feel.

Positioning; Will and Charlies design and manufacture stylish, bespoke, high quality children's clothing for busy working professional parents with children aged between 4-12.

Existing brand visuals: bird on a branch maybe this can be incorporated. (optional)

Logo for;
- Clothing labels
- Business cards
- Print media
- Web site
- Swing tags
- Social media - FB etc.

Recommended Skills

Top entries from this contest

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Public Clarification Board

  • axd123
    axd123
    • 3 years ago

    could you attach a picture/link to the branch you use?

    • 3 years ago
    1. Willandcharlies
      Contest Holder
      • 3 years ago

      Hi I have been using a bird very similar to entry 49. Thanks.

      • 3 years ago
  • Willandcharlies
    Contest Holder
    • 3 years ago

    Hi all of these are great but I am really looking for a logo with a vintage feel.

    • 3 years ago
  • stanbaker
    stanbaker
    • 3 years ago

    Please review my submission number 43. Thank you.

    • 3 years ago
    1. Willandcharlies
      Contest Holder
      • 3 years ago

      Hi your submission 43 without the bird was the text I was looking for but then in submissions following the bird was the same bird submitted by another person, I was really hoping for original work thanks.

      • 3 years ago
  • stanbaker
    stanbaker
    • 3 years ago

    Please review my submission number 17. Thank you.

    • 3 years ago
  • stanbaker
    stanbaker
    • 3 years ago

    Please review my submission number 16. Thank you.

    • 3 years ago
  • stanbaker
    stanbaker
    • 3 years ago

    Please review my submissions numbers 13 and 14. Thank you.

    • 3 years ago
  • kathieturner
    kathieturner
    • 3 years ago

    My goodness, I was going to try my hand at submitting something but the posted submissions are such wonderful ideas. I'm glad I'm not the contest holder having to decide on one final submission. Good Luck Everyone :)

    • 3 years ago

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