Branding needed for hippie brand

  • Status: Closed
  • Prize: $225
  • Entries Received: 137
  • Winner: reddmac

Contest Brief

Blazin Janes is an online retailer of authentic gemstone smoking accessories. This includes bowl pieces, ash trays, pipes and more. We do have a website that will need to be updated in the future but for now we are selling our items on Etsy and through instagram. Please observe these items on instagram @blazinjanes to get a feel for our offerings.

My vision for the brand: earthy and classy. although the name is Blazin Janes we would like to keep the branding rather unisex, minimal and natural feeling.

The Project:

1. Create an updated logomark: please see the attached logo as a starting point. I would like it to be a potleaf with the middle leaf as a gemstone similar to the one attached. I do not like the rainbow background behind the potleaf and would like the leafs and gemstone to stand out much more than the one attached.

Main colors to use would be red-orange, violet, white, black. Open to other colors at the designers discretion.

2. Text Logo. Create a text logo 'Blazin Janes' that can work alongside the logomark as described above. The text logo should be able to stand on it's own as well. Please provide options for the fonts you propose.

3. Create a brand (identity) pattern: Create some type of subliminal brand pattern that can be used over time as a recognizable background, accent, etc. for the brand moving forward. This can incorporate the logo or elements of it.

4. Create a brand banner 1548x423px using the new logomark and/or text logo, brand colors, pattern etc.

5. Create a "brand standards" document outlining
[login to view URL] colors/pantones selected for the logomark, text logo, brand pattern.
B. Rules for logo usage and representation.
[login to view URL] fonts used for the logo

Must provide: PDF, Ai, and jpg files of each design as described above.

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