Build me a disruptive food packaging that stands out from the crowd

  • Status: Pending
  • Prize: £100
  • Entries Received: 23

Contest Brief

We have a new healthy plant based range. Its made from Edamame beans and we have already launched as a Ketchup range. Now we want to introduce it as a Hummus/dip alternative. We have an adults version and a Kids version (see early mock ups). We want to own this space through using our outer packaging real estate to stand out/disrupt the existing category which is largely dominated by supermarket own products . I've shared several examples of the current market place. I'd like to build on this and make our options even more impactful. I DON'T want to be just 'another' hummus pot/cardboard wrap. Lets use the wrap (outer) as a way of really signposting our product/brand and make people want to pick us up! I'm looking for a single pack but also multi pack/stacked packs. I've attached our Ketchup range to give you an idea of the other flavours we have. Our packs could have die cuts etc to help make it more stand out/highlight our flavours/ingredients/branding. Any idea that stops shoppers in their tracks!!!

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Public Clarification Board

  • andryant
    andryant
    • 2 weeks ago

    #extended I'm about to submit but the time is already for submit already closed.

    • 2 weeks ago
  • tabitaprincesia
    tabitaprincesia
    • 3 weeks ago

    Hi, may I know what people usually dip in hummus?

    • 3 weeks ago
  • talhabalk
    talhabalk
    • 3 weeks ago

    Appreciate please #30

    • 3 weeks ago
  • eliaselhadi
    eliaselhadi
    • 1 month ago

    #extended

    • 1 month ago
  • zeddcomputers
    zeddcomputers
    • 1 month ago

    #extended

    • 1 month ago
  • eleganteye4u
    eleganteye4u
    • 1 month ago

    working ...

    • 1 month ago
  • eliaselhadi
    eliaselhadi
    • 1 month ago

    Interesting, will join

    • 1 month ago
  • rumanshahid007
    rumanshahid007
    • 1 month ago

    kindly rate entries to let us know our position .So we can improve our work .Thanks

    • 1 month ago
  • sakilkhan1753
    sakilkhan1753
    • 1 month ago

    Please Send BOX SIZE

    • 1 month ago
    1. briggsynick
      Contest Holder
      • 1 month ago

      It is a standard plastic pot holding hummus - these are found in chiller aisle in most supermarkets. Work off the shape for now, size we can work out later.

      We were hoping to see a more disruption in terms of how the packaging (cardboard) wrapped around a typical plastic pot looks and works from a branding piece. The traditional sleeve or wrap is used 'a lot' (see photo's I've shared) so we wanted to see a design that challenged this, and stood out on shelf from the others, as well as using the creative to work along with it - stacked packs/pots for instance that build a bigger 'combined' branded area would be great for instance or cut outs in the cardboard that make the pots link together etc? So part of the brief is the creative approach, but done by making the external wrap, be different to the others in the category, as per the examples shared in photos.

      • 1 month ago

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