Chubby Cherry label re-design

  • Status: Closed
  • Prize: $200
  • Entries Received: 41
  • Winner: rogeliobello

Contest Brief

We need to re-design a label for our Chubby Cherry topping.
We are currently printing the label in house but I would like to have it printed by a printing company.
I would like the label 'jazzed up' a bit. Our in house crew designed our current label but the lack the skills to do a truly first class job.
The current label in printed on 4x2 inch stock gloss. It uses a graphic that I down loaded and purchased the rights to use. You can either use the current graphic (Happy Cherry) or create a new one.
I have attached a copy of the current label so you can see what you're re-designing.
Specifications of the new label:
* It needs to have a 'whimsical' feel, possibly cartoon-ish, definitely 'happy'.
* It can have a custom die-cut, but that isn't a must. Please include a die-line labeled as such.
* The work must be submitted to me as an Illustrator file with layers intact and text NOT converted to outlines.
* It needs to be communicated clearly on the label that it is more than just an ice cream topping - although that is its primary use. It is also used as a topping, mix-in and filling.
* There needs to be a space for a UPC bar code and a space for a nutritional facts statement.
* The maximum label height is 2.5 inches and the maximum label width is 6 inches.
* The label fits on a round jar. A picture of which can be found here: [login to view URL]
* Could possibly include the phrase, "Excellent source of Vitamin C", but that is not a requirement.
* Must include an ingredients statement:
Ingredients: Cherries, cherry juice, pure cane sugar, modified food starch, malic acid, ascorbic acid, almond extract, vanilla, red food coloring, cinnamon.
* Must include a manufacturers statement:
Manufactured by Pioneer Valley
103 North 1330 West
Orem, UT 84057 USA
801-376-1925
[login to view URL]
comments@[login to view URL]

Our brands include Uncle Denny's ice cream toppings, Lawford's cream syrups, and Pioneer Valley jams, syrups, and caramels. You can see online some of our other labels. The Uncle Denny's Chubby Cherry uses a contrasting label and jar from the other Uncle Denny's products to differentiate itself.

All art work attached is for informational purposes only and remains the property of Pioneer Valley and may not be reproduced or copied or shared in any way except to submit an entry for this contest.

All submitted work becomes the sole property of Pioneer Valley and may not be copied, shared or reproduced in any way.

If you have questions, I can be reached via email at wayne@[login to view URL] or via phone at 801-376-1925.

My name is Wayne Parke.

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Employer Feedback

“I enjoyed working with Rogeliobello. He did an excellent job re-designing a label for us. He was able to customize the label and meet my expectations. I would definitely consider him for future work.”

Profile image Wayninsky, United States.

Top entries from this contest

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Public Clarification Board

  • matthewashurst
    matthewashurst
    • 5 years ago

    Really appreciate any feedback about why my design was unsuccessful for future reference. Thanks very much. Matt

    • 5 years ago
  • Redbrock
    Redbrock
    • 5 years ago

    I am looking to work on the amends this evening!

    • 5 years ago
  • Wayninsky
    Contest Holder
    • 5 years ago

    Attention everyone:
    The contest is drawing to a close and we've had some very nice entries.
    Thank you everyone for your submissions and your efforts.

    The process from here:
    I have posted the top entries on the Pioneer Valley Facebook page
    We'll get some input, votes and comments, I'll meet with my design consultant and we'll have a winner by Saturday!
    Again, thank you everyone.

    • 5 years ago
    1. rogeliobello
      rogeliobello
      • 5 years ago

      Thanks.

      • 5 years ago
    2. graphidesginer
      graphidesginer
      • 5 years ago

      great work
      @rogeliobello!!

      • 5 years ago
  • SlavIK1991
    SlavIK1991
    • 5 years ago

    Please check #79

    • 5 years ago
  • SlavIK1991
    SlavIK1991
    • 5 years ago

    Please check #78

    • 5 years ago
  • cowboyrg
    cowboyrg
    • 5 years ago

    Another variation submitted.

    • 5 years ago
  • Wayninsky
    Contest Holder
    • 5 years ago

    Should I open the poll up here?

    • 5 years ago
  • matthewashurst
    matthewashurst
    • 5 years ago

    Was my entry #72 way off?

    • 5 years ago
  • Wayninsky
    Contest Holder
    • 5 years ago

    Attention everyone:
    The contest is drawing to a close and we've had some very nice entries.
    Thank you everyone for your submissions and your efforts.

    The process from here:
    I have posted the top entries on the Pioneer Valley Facebook page.

    • 5 years ago
  • matthewashurst
    matthewashurst
    • 5 years ago

    Just entered my submission, #68 . Really appreciate any feedback or suggestions.

    • 5 years ago
  • Wayninsky
    Contest Holder
    • 5 years ago

    Many of you are asking for additional direction and ideas.
    To help you with this, I have added a bunch of additional pictures.

    • 5 years ago
  • Redbrock
    Redbrock
    • 5 years ago

    Thanks for the general feedback about my request, however could you give me some feedback as to my designs. Cheers!

    • 5 years ago
  • SlavIK1991
    SlavIK1991
    • 5 years ago

    Please check and comment this design #53 . Thank you

    • 5 years ago
  • cowboyrg
    cowboyrg
    • 5 years ago

    Instead of having one big label, would you be open to the idea of two labels? (One label on the front with your logo and such, and another label for the back with technical info, etc.)

    • 5 years ago
    1. Wayninsky
      Contest Holder
      • 5 years ago

      I would be open to the idea. It is what we're doing now. Part of the reason for the new label is to stop doing that. Too much labor. So while I may be open to the idea, it is a pretty small opening.

      • 5 years ago
  • Wayninsky
    Contest Holder
    • 5 years ago

    Sorry, another note:
    We will be applying the labels by hand. Thus a full wrap around label will be very difficult for us to apply. It is difficult to get the two ends to meet up exactly - which you have to do with a full wrap around label - there is not the slightest room for error.

    • 5 years ago
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    1. Redbrock
      Redbrock
      • 5 years ago

      Does the label have to go around the jar or can it go over the top and down the sides. ?? Cheers

      • 5 years ago
    2. Wayninsky
      Contest Holder
      • 5 years ago

      The primary label needs to go on the front of the jar. A secondary label can go across the top (lid) and down the sides. But I'm not a fan of the idea because of the extra labor involved. But I will leave the option open because maybe I'll be surprised with what someone comes up with. (But I seriously doubt it.) So unless you are amazingly skilled and extremely confident I wouldn't waste the time working on it.

      • 5 years ago
  • Mazeduljoni
    Mazeduljoni
    • 5 years ago

    Sir, I want some review from you... No need feedback .....

    • 5 years ago
  • annawongsc
    annawongsc
    • 5 years ago

    Hi Wayne! I've submitted my design. Please check entry #36. Thanks!

    • 5 years ago
  • DakotaBashir
    DakotaBashir
    • 5 years ago

    Would love to work on this project, please keep your option opened, will send a design proposal in few days.

    • 5 years ago
    1. Wayninsky
      Contest Holder
      • 5 years ago

      Options open! I look forward to seeing it. Thanks.

      • 5 years ago
  • designsbyrsauer
    designsbyrsauer
    • 5 years ago

    Hi, Please check out entry #33 , Thank you!.....

    • 5 years ago
  • designsbyrsauer
    designsbyrsauer
    • 5 years ago

    Hi, Please check out entry #26 , Thank you!.....

    • 5 years ago
  • Wayninsky
    Contest Holder
    • 5 years ago

    There is no requirement that label be symmetrical, or that it be laid out in a circular pattern, or that the Happy Cherry character be in between the brand and product name.

    • 5 years ago
  • pvfarias
    pvfarias
    • 5 years ago

    Hey there! Thanks for the invitation, I'll be looking into this soon. Any chances of getting some of this tasty stuff along with the prize? Haha

    • 5 years ago
    1. Wayninsky
      Contest Holder
      • 5 years ago

      Possibly. Sure. I'll need photography work done after I get the new labels printed. I also need photography done on some of the other Uncle Denny's products as well.

      • 5 years ago
    2. Wayninsky
      Contest Holder
      • 5 years ago

      I know that labels is not your regular forte. But I liked some of the 3D work you've done and I thought you might have something original to offer.

      • 5 years ago
  • cowboyrg
    cowboyrg
    • 5 years ago

    Hello. Are you happy with the cherry character, or would you rather have a new one? The label redesign is no problem, I just need to figure out how much time I should spend on the figure itself. Thank you.

    • 5 years ago
    1. Wayninsky
      Contest Holder
      • 5 years ago

      I'm happy with the Happy Cherry character, but not wedded to it. I left it open for change because if someone who is an excellent cartoonist or illustrator thought they could do better I'd like to see it.

      • 5 years ago
  • satherghoees1
    satherghoees1
    • 5 years ago

    Hi, thank for invite, i 'm not strong in this term, however all the best for you :)

    • 5 years ago
  • Wayninsky
    Contest Holder
    • 5 years ago

    More than you ever wanted to know about Nutrition Facts statements:
    http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm064904.htm
    Basically the take-away here is that the nutrition panel can be as small as possible so long as the smallest font is no smaller than 6 point.

    • 5 years ago
  • Wayninsky
    Contest Holder
    • 5 years ago

    Another note:
    You can specify metallic colors, including gold. Both spot and process colors are possible. You can also specify a matte or gloss laminate.

    • 5 years ago
  • Wayninsky
    Contest Holder
    • 5 years ago

    Just a note: I included a copy of the original just so everyone could see what we WERE using. I'm looking for something different and original, not just a take-off. Don't just start with the old and try to make it look good - be creative and show off your talent! Good luck guys! And thank you for your efforts and submissions.

    • 5 years ago
  • Wayninsky
    Contest Holder
    • 5 years ago

    5 entries were withdrawn before I even got to see them. I'm so disappointed.

    • 5 years ago
  • designsbyrsauer
    designsbyrsauer
    • 5 years ago

    Working on my entry now, Thank you for the contest.....

    • 5 years ago
    1. Wayninsky
      Contest Holder
      • 5 years ago

      Looking forward to seeing it, thanks.

      • 5 years ago
  • Mazeduljoni
    Mazeduljoni
    • 5 years ago

    I am very much interested so please wait for my entrys

    • 5 years ago
    1. Wayninsky
      Contest Holder
      • 5 years ago

      This is open for another 13 days. You have plenty of time.

      • 5 years ago
  • creativeart08
    creativeart08
    • 5 years ago

    Check #4

    • 5 years ago
  • creativeart08
    creativeart08
    • 5 years ago

    Rate please #2

    • 5 years ago

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