Corporate identity for a confectionery master brand (Umbrella brand)

  • Status: Closed
  • Prize: £500
  • Entries Received: 247
  • Winner: yazzpahlevi

Contest Brief

We are looking for a skilled graphic designer to build a Full scope corporate identity from scratch including logo, type and master assets for multiple uses such stationery (letterhead, Business card etc.) and for use on future website template.

Bellyfish design brief

Company name: Bellyfish
Who we are : We are a confectionery master brand with sub brands within our portfolio ranging from jellies to candy bars and biscuits marketed to both children and adults alike. All of our product portfolio will be marked with the Masterbrand prominently so that customer is aware that sub brands are all linked under the same family umbrella. Similarities could be made to brands such as Haribo, Damel, Wonka and Maynards.
We envisage the Masterbrand logo and type to be something a bit fun but with a professional sharpness (see mambo attachment). The word “bellyfish” is a play on jellyfish with the word “belly” being incorporated to signify the gluttonous impulse one might have when devouring these tasty snacks, whilst the “jellyfish” could be interpreted as being the tentacles dispatched with the purpose of grabbing more of these desirable delights.

What we require:
Full scope corporate identity from scratch including logo, type and master assets for stationery (letterhead, Business card etc.) and to incorporate onto future website template.
We are open to individual aesthetic interpretation of design path so comments below are just to give a bit of insight into our thought process on how brand identity should feel but feel free to express any individual ideas you might have.

Logo and type- In the attached example logos for Damel and Maynards, both have incorporated a crown onto the logo and I have a similar idea in my head of how something similar could be designed using tentacles and the top of a squid head head for example (see splatoon attachment for initial inspiration). It would be good if the logo itself could be be quite clean so that it can be used separately as a single asset but maybe have some sort of secondary graphical asset which can be removed when just typography is needed.
The color palette of blue/red/white/black we would prefer to have can be seen in examples (see spotify billboard/ jellyfish agency attachments).
Subtle use of the “Ben day process” technique could be used to enhance assets with an example of execution being the red dots in the “dukes” logo.

Links for similar businesses:
https://www.damel.com/
https://www.haribo.com
https://www.trolli.com/

Recommended Skills

Employer Feedback

“Really excellent work by Yaska. His designs won a contest with over 500 entries and even before I decided that his work would be the winning entry, he was very collaborative in adjustments and refining the idea, and it allowed us to really hit the bullseye towards the end of the project. The final designs were way beyond my expectations and the whole process up until the end was stress free, in particular workflow being smooth right up until project completion. Anyone considering using him will not be disappointed. Very proactive designer with with a lot of talent whom I will for sure be using again when the opportunity arises.”

Profile image GavinOTB, United Kingdom.

Top entries from this contest

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Public Clarification Board

  • LogoFlowBd
    LogoFlowBd
    • 1 week ago

    Please check our entry #413 .... #425 ... #436 ..... #494 ..........and give your valuable feedback. Thanks You

    • 1 week ago
  • CreativeHive24
    CreativeHive24
    • 3 weeks ago

    #487

    • 3 weeks ago
  • rislambigc88
    rislambigc88
    • 3 weeks ago

    #extended please

    • 3 weeks ago
  • Midosafa
    Midosafa
    • 3 weeks ago

    Hope that you Make it #extended, Dear cH,

    • 3 weeks ago
  • DavidPCarmo
    DavidPCarmo
    • 3 weeks ago

    Hi! Please check my entry #550 . Your feedback is very important

    • 3 weeks ago
  • mahmoodshahiin
    mahmoodshahiin
    • 3 weeks ago

    #537 #538

    • 3 weeks ago
  • mahmoodshahiin
    mahmoodshahiin
    • 3 weeks ago

    #536 #539

    • 3 weeks ago
  • shahinurislam9
    shahinurislam9
    • 3 weeks ago

    #507

    • 3 weeks ago
  • CreativeHive24
    CreativeHive24
    • 3 weeks ago

    Don't forget to check out my entry { #487 }. Thanks.

    • 3 weeks ago
  • mr6844264
    mr6844264
    • 4 weeks ago

    #484

    • 4 weeks ago
  • vivekbsankar
    vivekbsankar
    • 4 weeks ago

    Kindly check #206

    • 4 weeks ago
  • mr6844264
    mr6844264
    • 1 month ago

    Please check #482 , #483 , #484

    • 1 month ago
  • rartvi
    rartvi
    • 1 month ago

    Please check #371

    • 1 month ago
  • rartvi
    rartvi
    • 1 month ago

    Please check my entry #371

    • 1 month ago
  • mesteroz
    mesteroz
    • 1 month ago

    pls check #442 #443

    • 1 month ago
  • mesteroz
    mesteroz
    • 1 month ago

    check #440 #441

    • 1 month ago
  • jahidsetu2020
    jahidsetu2020
    • 1 month ago

    Please check my entry #410

    • 1 month ago
  • rartvi
    rartvi
    • 1 month ago

    Please check my entry #371

    • 1 month ago
  • marianaalbuerne
    marianaalbuerne
    • 1 month ago

    Hello, I share with you my first idea, to develop the rest of the graphic guidelines that you request. Could you guide me a feedback? that I propose is going well, to correctly develop the mascot and the rest of the graphic identity of the brand?
    Thank you very much for your time. The post is number #345

    • 1 month ago
  • LogoFlowBd
    LogoFlowBd
    • 1 month ago

    Hello CH,Please check... #425 .......

    • 1 month ago
  • aaronbarbing
    aaronbarbing
    • 1 month ago

    #422 , thx

    • 1 month ago
  • jaytumhari123
    jaytumhari123
    • 1 month ago

    Hay, I'm a Marketer, being good to be a marketer, please award me for 100000 USD and let's get me be your freelancer. Thanks

    • 1 month ago
  • jahidsetu2020
    jahidsetu2020
    • 1 month ago

    please check my entry. #410

    • 1 month ago
  • souravsarker815
    souravsarker815
    • 1 month ago

    Kindly check #404

    • 1 month ago
  • rartvi
    rartvi
    • 1 month ago

    Please check my entry #371

    • 1 month ago
  • aykamel
    aykamel
    • 1 month ago

    Please check my entry #397

    • 1 month ago
  • MstShahazadi
    MstShahazadi
    • 1 month ago

    Please check my entry #336

    • 1 month ago
  • rartvi
    rartvi
    • 1 month ago

    Please check my entry #371

    • 1 month ago
  • AlbinaNova
    AlbinaNova
    • 1 month ago

    please give feedback #52

    • 1 month ago
  • rartvi
    rartvi
    • 1 month ago

    Please check my entry #371

    • 1 month ago
  • Monamalikk
    Monamalikk
    • 1 month ago

    Please Review #324

    • 1 month ago
  • smartgrafix20
    smartgrafix20
    • 1 month ago

    Please Check #276 .
    Hope you like it.

    • 1 month ago
  • Daniellecheri
    Daniellecheri
    • 1 month ago

    Dear customer, what is required in this contest, and the relative prize awarded: is a corporate identity concept or will you need the finished documents? What will the contest winner have to provide you as executive files? Thank you.

    • 1 month ago
  • Med7008
    Med7008
    • 1 month ago

    Kindly check my concepts #237 #238 #239 . Thanks

    • 1 month ago
  • maquelk5
    maquelk5
    • 1 month ago

    #171 #190 #191 #192. What do you mean I used stock imagery?? the blue character was hand drawn in Adobe Illustrator CS5 with the pencil tool. Are you talking about the font I used?? I don't understand.

    • 1 month ago
  • aulhaqpk
    aulhaqpk
    • 1 month ago

    #219

    • 1 month ago
  • AlexanderCruz80
    AlexanderCruz80
    • 1 month ago

    Hello , I have been working hard on your project to deliver original, creative and goal-oriented work.

    Please do not close the contest without allowing me to present my work, I assure you that you will not be disappointed.

    Thank you!

    • 1 month ago
    1. Ashmrof1free
      Ashmrof1free
      • 1 month ago

      You tell that to every single contest holder. i have seen your post on million contest. wonder you are working very hard. Good Luck ;)

      • 1 month ago
  • vivekbsankar
    vivekbsankar
    • 1 month ago

    #206 kindly check. Thank you :-)

    • 1 month ago
  • nasimoniakter
    nasimoniakter
    • 1 month ago

    Entry #193 to #199
    please check my meaningful concept..
    Feedback please for more updated work..
    Thanks..

    • 1 month ago
  • MaheshNagdive
    MaheshNagdive
    • 1 month ago

    #111

    • 1 month ago
  • MaheshNagdive
    MaheshNagdive
    • 1 month ago

    #106

    • 1 month ago
  • noyongraphics
    noyongraphics
    • 1 month ago

    check my entry #105 #103

    • 1 month ago
  • NajmunNahar606
    NajmunNahar606
    • 1 month ago

    kindly check #44 #45 #46 i hope you like that

    • 1 month ago
  • Shahzaibword
    Shahzaibword
    • 1 month ago

    #29

    • 1 month ago
  • Shahzaibword
    Shahzaibword
    • 1 month ago

    Hello, I'm lucky to Design your logo. I designed this logo for you as you described. Please see the design & Give me your feed. If you need any changes in colors or fonts or anything is available for you. I will provide you all Photoshop and illustrator. Thanks

    • 1 month ago

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