Create Print and Packaging Designs

  • Status: Closed
  • Prize: €200
  • Entries Received: 12
  • Winner: Med7008

Contest Brief

We have four separate labels for water bottles. The labels would be used for both private labelling and therefore be able to accommodate various applicators such as; brand logo and customer logo, standalone brand logo, customer logo only. The design must also accommodate mandatory elements. Briefing notes to follow;

Briefing: Private label Water Branding


We need a branding proposal for a co-branded private label PET water.

The product: we create a co-branded water. Our brand is “Work Water”
- We will either sell it as “Work Water”
Although the company name is Work Water, the primary business will be the private labelling of the water. Therefore, the label must be designed in a way that it can accommodate multiple logo variations.
- Or we will sell it as “Work Water” for COMPANY NAME. So for instance, Work Water for PWC, Work Water for Google, Work Water for BMW etc. In those cases the company logo of our client need to be visible on our label, too. In the former case that space just remains empty and it is distributed as Work Water only.

Branding:
Slick, slim and modern design
Healthy
There is flexibility in the label design, however the colour variations must remain the same

Sales Channels:
- To companies (to give away to their employees) – main target
- To hospitals (for patients) – secondary target

Very important: the colours of the lids are pre-defined and there is no deviation possible: be exactly the same as here. We have no flexibility. So those 4 colours also need to come back in the design somehow. [url removed, login to view]

There will be five variations:
• Natural – still water – light blue lid – Colour Code: PMS 2191C
• Still – with a touch of bubbles – dark blue lid – Colour code: RAL 5002
• Medium – medium sparkling – green lid - Colour code: PMS 7728C
• Sparkling – sparkling water – red lid - Colour code: RAL 3028

• Exclusive Water – medium sparkling – black lid – Colour code: RAL 9011

Labels:
• Size of labels (see attachment).
• It is not possible to deviate from label size.
• It’s both for 0.5L and 1L PET.
• Design should be identical on both bottles.

USPs:
• High on calcium and magnesium: 1 Liter contains 67% Calcium und 25% Magnesium of the daily recommended intake
• Balanced mineral composition
• Pure, Refreshing, 100% Natural
• This is a strong differentiator from other water products on the market. We will also be leveraging the USP with a complementary targeted education/marketing initiative to drive home the benefits of a water high in these trace elements

Brand inspiration:
• We already made a first branding, but are not happy with the results. It is not:
o Slim/Sleek enough
o No good branding of "Work Water"
o The USPs of the water: Very healthy containing high amounts of calcium and magnesium is not clearly coming out of it.
o Not modern, this is an important design value for the brand
• Please see [url removed, login to view] for the current branding and positioning of the water.

Recommended Skills

Employer Feedback

“Very professional and responsive. We had a lot of minor changes and he did them all quickly and without complaint. We will continue to work with him as we build the brand. Highly recommended.”

Profile image DawnLeigh, Switzerland.

Top entries from this contest

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Public Clarification Board

  • gemarjaymecija
    gemarjaymecija
    • 9 months ago

    working on this

    • 9 months ago
    1. DawnLeigh
      Contest Holder
      • 9 months ago

      Great!

      • 9 months ago
    2. trapsify
      trapsify
      • 9 months ago

      bro gemar, hinahangaan kita sa mga designs mo,any advice naman dyan,kaka start ko lng kasi mag open ng account dto sa freelancer any tip paano maka kuha ng client.salamat bro,regards mike

      • 9 months ago
  • Med7008
    Med7008
    • 9 months ago

    #19

    • 9 months ago
  • Med7008
    Med7008
    • 9 months ago

    Kindly check #13 #14 #15 #16 #17 & #18

    • 9 months ago
    1. DawnLeigh
      Contest Holder
      • 9 months ago

      thank you - I will DM you.

      • 9 months ago
  • Geeth979
    Geeth979
    • 9 months ago

    #increaseprize.

    • 9 months ago
    1. DawnLeigh
      Contest Holder
      • 9 months ago

      Hi there...Let me know what you would like to discuss. thanks.

      • 9 months ago
    2. fuentesjona
      fuentesjona
      • 9 months ago

      what the hell, you theft i just saw your profile and found some of my design on your portfolio and also winning design of other designer.

      • 9 months ago
  • trapsify
    trapsify
    • 9 months ago

    Hello Sir/Ma'am, have a great day ,Please check this entry #5 designs, i hope you like. If there any problem please let me know, i will fix as soon as possible.
    Will be delivered in (EPS, AI, SVG, PDF, PNG, PSD) Thank you. Regards,mike

    • 9 months ago
  • Geeth979
    Geeth979
    • 9 months ago

    can u please come to chat,before chat please visit my profile and see my designs,i have 3 designs dor u ,but i have 2 issues regarding your lable ,can u please come to chat ,thanks

    • 9 months ago

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