Create Visual Identity Branding Assets

Contest Brief

Introduction
We are a men’s wellness brand named Templeman. We take a holistic approach to wellness by caring for our customers’ physical and internal needs. For example, stress and anxiety can be alleviated with a massage working together with a haircut and proven supplements such as St. John’s Wort.

We operate several channels to deliver our aim of helping people ‘Thrive, not just Survive’.

Thrive - Attaining your best physical and mental outcomes
Survive - Existing and getting by

Our main delivery channels will be our online content and ecommerce storefront along with our experience stores. These will work in tandem where our content will provide remedies and action plans to improve men’s wellness. Our experience stores will deliver the products and services to follow recommended action plans to achieve and maintain optimal wellness.

Other channels to support reaching our target audience are podcast, print publication and social platforms.

Experience Stores
Our experience stores are service-led retail units where our customers can come and undertake a wellness service, such as a massage or barbering and collect wellness products bought online.

The experience stores will have a feel of Kiehls about them, whilst providing services like a Lulu Lemon store.

Who are we looking for?

We have an internal brand strategy which includes brand ingredients, brand idea and tone of voice framework which we’re looking for a creative to sit alongside.

1. Stage Design concepts

To produce 3 creative approaches to our visual identity.

These are to be demonstrated across:
• Logo (our business name is Templeman)
• Colour palette
• Typeface

Output: One agreed concept route to take into development.

2. Stage Design development

The one clear chosen route from the presented concepts are to be developed across further
notional applications:
• Logo (reversed out and black and white versions)
• Typeface (free)
• Colour palette
• Mobile screen mock up
• Desktop mock up

Outcome: A new agreed visual identity including logo, colour palette, typography
and imagery style.


Additional Information

Brands that we like
Kiehls https://www.kiehls.co.uk/
Modern House https://www.themodernhouse.com/journal/
Jo Malone https://www.jomalone.com/
Hims https://www.forhims.com/


Logos we like
Elliottwood https://www.elliottwood.co.uk/
Hims https://www.forhims.com/
Whoop https://www.whoop.com/
Jo Malone https://www.jomalone.com/


Colours we like
Light green https://www.pinterest.com/pin/828380925196045280/
Orange https://www.redbubble.com/i/art-print/Citrus-Pantone-Shade-by-allilapps/42396775.1G4ZT


Typefaces we like
Hims https://www.forhims.com/
Heights https://www.yourheights.com/

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Public Clarification Board

  • talhabalk
    talhabalk
    • 1 month ago

    Appreciate please #128 for Brand Design

    • 1 month ago
  • mrothmane04
    mrothmane04
    • 2 months ago

    The Budget Is Too Low For This Contest And It's Not Guaranteed.

    • 2 months ago
    1. mrothmane04
      mrothmane04
      • 2 months ago

      So Dear Sir Please Increase The Prize And Guaranteed Them

      • 2 months ago
  • plandubai
    plandubai
    • 2 months ago

    Not #guaranteed? Stated in pdf attachment overall budget is £500, but here in this contest £200 only.

    • 2 months ago
    1. plandubai
      plandubai
      • 2 months ago

      For sure the CH will delete or will revise the content of the branding brief.

      • 2 months ago
  • zubairsfc
    zubairsfc
    • 2 months ago

    Hi sir I am a logo designer Please check my profile portfolio https://www.freelancer.com/u/zubairsfc if like profile please contact me private message and quick response always online i am waiting for feedback now Thanks.

    • 2 months ago

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