Desarrollo de Identidad Corporativa Completa para ESTANCO360.

Open

Prize:

€300 EUR

Entries Received:

1146

2 days, 15 hours remaining

Overview

Entries

Files

# Desarrollo de Identidad Corporativa Completa para ESTANCO360 ## Sobre el proyecto ESTANCO360 es una empresa especializada en la gestión integral de estancos en España, ofreciendo servicios de asesoramiento, compra-venta de licencias, expansión comercial, digitalización, marketing y desarrollo de nuevos canales de venta. Estamos creando una nueva marca con vocación nacional y buscamos un diseñador o estudio creativo que desarrolle una identidad corporativa sólida, moderna, profesional y fácilmente reconocible. La imagen deberá transmitir: * Profesionalidad y confianza. * Innovación y transformación digital. * Liderazgo en el sector del tabaco y los estancos. * Cercanía y apoyo al estanquero. * Imagen moderna y escalable para crecimiento nacional. ## Alcance del trabajo ### 1. Diseño de identidad visual * Diseño de logotipo principal. * Versiones horizontales y verticales. * Versiones monocromáticas. * Versiones para fondos claros y oscuros. * Isotipo o símbolo identificativo. * Adaptaciones para redes sociales y favicon web. ### 2. Manual básico de marca Definición de: * Paleta de colores corporativos. * Tipografías principales y secundarias. * Normas de uso del logotipo. * Espaciados y tamaños mínimos. * Aplicaciones recomendadas. ### 3. Aplicaciones corporativas Diseños simulados (mockups) para: * Página web corporativa. * Tarjetas de visita. * Firmas de correo electrónico. * Carpetas comerciales. * Presentaciones corporativas. * Papelería. ### 4. Merchandising y uniformidad Diseño aplicado a: * Camisetas. * Polos corporativos. * Chaquetas o chalecos. * Gorras. * Ropa de trabajo para empleados. ### 5. Material promocional y punto de venta Diseño aplicado a: * Bolsas corporativas. * Expositores promocionales. * Roll-ups. * Banderolas. * Vinilos. * Material para ferias y eventos. * Material promocional para bares, cafeterías y puntos de venta colaboradores. ### 6. Entrega final Archivos editables: * AI / EPS. * SVG. * PDF. * PNG. * JPG. Incluyendo todos los derechos de explotación y uso comercial de la marca. ## Estilo visual deseado Buscamos una imagen: * Moderna. * Elegante. * Profesional. * Tecnológica. * Premium. * Fácilmente reconocible. * Adaptable tanto al entorno digital como físico. No buscamos una imagen tradicional de estanco basada únicamente en tabaco o cigarrillos. Queremos una marca preparada para liderar la transformación y modernización del sector. ## Referencias La identidad debe poder convivir y funcionar correctamente en: * Web corporativa. * Aplicación móvil futura. * Redes sociales. * Uniformes. * Vehículos. * Merchandising. * Expositores comerciales. * Documentación corporativa. ## Valoraremos especialmente * Experiencia en branding corporativo. * Casos reales de creación de marcas. * Portfolio con proyectos de identidad visual completos. * Capacidad para desarrollar una marca escalable y diferencial. Además, queremos una fase previa de "Brand Strategy", donde el diseñador nos ayude a definir: Misión de ESTANCO360. Visión. Valores. Posicionamiento. Personalidad de marca. Slogan. Mensajes clave. # Complete Corporate Brand Identity Development for ESTANCO360. ## About the Project **ESTANCO360** is a company specialized in the comprehensive management and development of tobacco retail stores ("Estancos") across Spain. Our services include: * Business consulting and advisory. * Tobacco license acquisition and transfer support. * Commercial expansion strategies. * Digital transformation and modernization. * Marketing and communication services. * Development of new sales channels and business opportunities. We are building a new national brand and are looking for an experienced designer or creative agency to develop a strong, modern, professional, and highly recognizable corporate identity. The brand should communicate: * Professionalism and trust. * Innovation and digital transformation. * Leadership within the tobacco retail sector. * Support and proximity to store owners. * A modern image designed for national growth and scalability. --- # Scope of Work ## Phase 1 – Brand Strategy (Required) Before developing the visual identity, we want to work together on defining the strategic foundations of the brand: ### Brand Definition * Mission Statement. * Vision Statement. * Core Values. * Brand Positioning. * Brand Personality. * Brand Promise. * Key Messaging Framework. * Tagline / Slogan Development. * Brand Narrative. We are looking for a strategic approach, not only graphic design. --- ## Phase 2 – Visual Identity Design ### Logo Design * Primary logo. * Horizontal and vertical logo versions. * Monochrome versions. * Versions for light and dark backgrounds. * Brand symbol / icon (isotype). * Social media profile adaptations. * Website favicon. The logo should be timeless, distinctive, and scalable across all media. --- ## Phase 3 – Brand Guidelines (Basic Brand Book) Development of a concise corporate identity manual including: ### Brand Elements * Corporate color palette. * Primary and secondary typography. * Logo usage guidelines. * Clear space requirements. * Minimum sizes. * Incorrect usage examples. * Recommended applications. --- ## Phase 4 – Corporate Applications Design mockups demonstrating how the identity works across key touchpoints: ### Corporate Materials * Corporate website homepage. * Business cards. * Email signatures. * Corporate folders. * Company presentations. * Stationery system. --- ## Phase 5 – Uniforms & Corporate Apparel Application of the identity to: * T-shirts. * Polo shirts. * Jackets and vests. * Caps. * Employee workwear. --- ## Phase 6 – Promotional & Point-of-Sale Materials Application of the brand to: ### Marketing Materials * Corporate shopping bags. * Promotional displays. * Roll-up banners. * Flags and outdoor banners. * Vinyl signage. * Trade show materials. * Event branding. ### Partner Sales Channels Promotional materials for: * Bars. * Cafés. * Hospitality businesses. * Partner retail locations. * Additional points of sale. --- ## Final Deliverables Editable source files including: * AI (Adobe Illustrator). * EPS. * SVG. * PDF. * PNG. * JPG. Along with: * Full commercial rights. * Unlimited usage rights. * Ownership transfer of the final approved design. --- # Desired Visual Style We are looking for a visual identity that is: * Modern. * Elegant. * Professional. * Technological. * Premium. * Highly recognizable. * Scalable and future-proof. We are **not** looking for a traditional tobacco-store identity focused solely on cigarettes or tobacco imagery. The brand should represent the modernization, transformation, and future leadership of the sector. --- # Brand Environment The identity must perform effectively across: * Corporate website. * Future mobile application. * Social media. * Employee uniforms. * Vehicles. * Merchandising. * Promotional displays. * Corporate documentation. * Trade fairs and industry events. --- # Ideal Candidate We will particularly value: * Proven experience in corporate branding. * Strong portfolio of complete brand identity projects. * Experience creating scalable brands. * Strategic branding expertise. * Ability to develop distinctive and memorable visual systems. * Experience working with B2B companies and national brands. Please include: * Portfolio examples. * Relevant case studies. * Branding process overview. * Estimated timeline. * Fixed-price proposal.

Featured

Top Contest

Skills Required

Branding

Corporate Identity

Covers & Packaging

Digital Marketing

Graphic Design

Logo Design

Marketing

Packaging Design

Visual Design

Web Design

Accepted File Formats

gif, jpeg, jpg, png

Clarification Board
No spam, self-promotion or advertisement is permitted.

Md Rasel I.

@Raseli27

3 days ago

#444

Md Kamal H.

@xys1

3 days ago

Dear Contest Holder, Please review my submitted designs. All are original and fully editable vector files. I would appreciate your rating and feedback. If any design does not meet your expectations, feel free to reject it. Your feedback helps me improve and understand your needs better. I am ready to revise or create new designs if required. Thank you for your time and consideration.

Nargis Khan

@ForgeStudio

4 days ago

Pls check: #993, If any adjustments are needed, please feel free to let me know. I would be happy to revise and refine the design as per your feedback.

Moniruzzaman -.

@nefew

5 days ago

Pls check: #839

Md Kamal H.

@xys1

5 days ago

Md Rasel I.

@Raseli27

5 days ago

Hello sir, I will provide creative design for your project. Can we come private chat?

Md Rasel I.

@Raseli27

5 days ago

Kindly check my entry #444

Joseph G.

@bornomala3

6 days ago

please check #714

Sher Ahmed S.

@Sayeedgraphic

6 days ago

Hello Sir/Madam, I’ve submitted my designs as entry #610. Please take a moment to review them and share your thoughts. If you’d like any changes—such as adjustments in color, font, or symbols—I’ll be happy to provide unlimited revisions until you’re 100% satisfied. Thank You

Carl H.

@HeatonBDesign

7 days ago

CH, keep your eyes open, most entries you see will be AI generated, we're talking in the region of 99% AI. These scammers flood the contest with HUNDREDS of AI images each, but they can be spotted. A key sign is watching for them submitting all their entries within a very tight time frame. Remember that a hand crafted design takes real dedication and time, making it physically impossible to submit multiple different entries in a row. The easiest method to expose them is to click on an entry and hit the "See All" button to examine their full posting timeline and spot the spam pattern. ALWAYS CLICK SEE ALL. I cannot overstate this, each and every entry you find appealing, SEE ALL. ALSO PLEASE NOTE!!! AI-generated images are not protected under copyright law, allowing any third party to freely reproduce the design, which could create legal disputes over ownership or usage rights down the line.