Design a Brand Mascot - a Lady Villain Character
- Status: Closed
- Prize: $200
- Entries Received: 43
- Winner: pinky
For Millions of Premium Consumers, WE are an exclusive club thru which they get real extra benefits (either extra discounts or something complimentary) easily (using their mobile number or mobile app) everytime (all 365 days) from a wide network of handpicked retailers/ merchants
Retailers are selected after careful research, due-diligence & negotiation & they include branded chains, local shops, service providers, ecommerce stores, etc across grocery to jewelry including restaurants, pubs, cars, watches, multiplexes, apparels, cafes, furniture, electronics, hotels, travel, etc
For thousands of our Exclusive Retailers/ Merchant Partners, WE want to be a new age performance-based marketing platform & help them increase their business volume, loyalty, consumer delight, footfalls, market share & store network.
Across all our merchant stores, our stickers/ banners/ standees would be present at the store entrance, restaurant table tops, shopping bags, etc & these stickers will contain our brand name & brand mascot which will guide/ inform our members that this is our partner store so they can expect extra benefits out here & shop with confidence.
Villains are cool and we think having an iconic lady villain character as brand mascot is a clutter-breaking, impactful & memorable idea.
You have to design a cartoonic character sort of brand mascot & give her a name (Lady Sheena or Lady Sonia or Lady Roma for example)
A 30-32 year old female who's good looking but SURELY LOOKS LIKE A VILLAIN (probably dressed in black or you could also dress her in our logo colors i.e. Red & Dark Yellow). She is about 5'8" tall & medium build (not very thin not fat). She wears a western dress which is sexy but not at all cheap or sleazy. She has Indian-ethnicity looks with good black hair. She is a very smart & tough boss who has seen the world. She is a very demanding customer who is not satisfied easily. You can also give her a whip/ hunter (its optional and it shouldn't look kinky in the sexual/ BDSM manner)
She is supposed to be slightly evil, crooked & demanding with merchants & she's like a robinhood for consumers. She snatches away margins/ discounts & freebies from merchants for the exclusive benefit of her consumer community (who are like her friends). She doesn't like conditions apply/ small-time loyalty points/ cashbacks. She wants real instant gratification type benefits for her consumers & she will go to any extent for that. She adds power to the consumer
PS: (These images provided here as attachments are just illustrative & you are requested to use your own creativity/ imagination to design a winning entry which can be very very different from the illustrations)