Design a Corporate Identity for Pura Vida
- Status: Closed
- Prize: $75
- Entries Received: 19
- Winner: NikBirkemeyer
New Logo and house style needed for a young and playful organization: Pura Vida.
Pura vida is a characteristic Costa Rican phrase. It literally means pure life, however, the real meaning is closer to "plenty of life", "full of life", "this is living!", "going great", or "real living". The phrase can be used in many ways; for example, it can be used both as a greeting or a farewell, as an answer expressing that things are going well, or as a way of giving thanks.
Pura Vida is a community where we bring together companies and consumers. We want people to turn off the TV and relax more and have a healthier lifestyle!
At Pura Vida we are adventurers. As children we used to play outside in the woods, building tree houses and jumping into lakes. As big kids we enjoy it just as much. We go kiting, surfing, snowboarding, water skiing ... Nature offers so much pleasure, now its to do something back!
At Pura Vida we inspire and motivate ourselves and others to enjoy and relax. There are numerous ways to do that. Are you going skiing? Do it consciously and with respect for nature. Going away for a weekend? Then you can stay in a Greenkey hotel. There is always a choice to make a positive difference.
Compensate your footprint
Of course, we understand that you may not always be green. We encourage a conscious lifestyle without being forced. You need a plane to get anywhere and for an adventurer staying home is not an option! But compensate your footprint! Little effort right?
PuraVida promotes a healthy and conscious life. We offer many items and activities with a green label. The PuraVida Card gets you an explosive discount on a wide range of products and services.
Because conscious business starts with you us, we like to give you a good example! Our office runs on green energy and our office furniture is used. If we use paper, then that is FSC-certified. We use the train or bike as much as we can. That's not only faster but healthy too! The Pura Vida Card costs € xx, xx, and we donate 5% to charity.
Something for everyone
PuraVida distinguishes itself with its wide range. Because today you may want to go for an adrenaline rush and tomorrow you want to chill on a couch. Pura Vida is for every mood, every type of person, every situation and every budget!
So, dismantle couchpatato in you and throw yourself into nature or stay home and be inspired by our magazines and shops.
What do we need?
- We will need a logo in Vector format.
- We would like to see the logo on a light and on a dark background
- We would like to see suggestions of letters and business cards
- There is a pay off: Earth - Eco - Enjoy - Energize
- Let the style be Playful!
- Think out of the box.