Design a creative visual for our company value proposition messaging (booklet, info-graphic, video, etc.)
- Status: Closed
- Prize: $1000
- Entries Received: 5
- Winner: DigitalArtBrain
We want you to showcase our value proposition and a brief paragraph as to how you did. To do this, you will need to distill research results and existing communications strategy down into a value proposition statement that emotionally connects with the hospitality operator and makes them believe we can provide value to their organization. We want to tap into the WHY they should use us and leverage their emotional need state (as it relates to Purchasing). Value proposition is a clear statement of the tangible results a customer gets from using the products or services. It's emotionally based, outcome focused and stresses the value of the offering. One aspect of our value proposition to be included in the depiction is distinguishing ourselves from a Group Purchasing Organization, as we are a Purchasing Services Organization (document attached with the explanation).
Our company is Source1 Purchasing and our slogan is Connecting You to Greater Goods but we need the value prop statement and a way to present it.
Examples of good value proposition (slogan followed by value prop):
HubSpot- Create Marketing People Love- Use HubSpot's Inbound Marketing software to develop more visits, leads and customers.
Ladders Job Search Site- Your Career Is Our Job- Get matched with the job that is right for you.
Possible mediums can be a booklet, info graphic, etc. The important part is the message resonating with our customers. Attached you will find background information on the company, approved messaging, and sample info graphic from a customer segment.
“When we posted our contest, we left it very open ended as we did not have a specific vision but DigitalArtBrain was able to take our many documents and consolidate it in a way that was simple, clear and creative. They showed us what our vision was for the project. ”
marthaloeffler, United States.