Design a creative visual for our company value proposition messaging (booklet, info-graphic, video, etc.)

Contest Brief

We want you to showcase our value proposition and a brief paragraph as to how you did. To do this, you will need to distill research results and existing communications strategy down into a value proposition statement that emotionally connects with the hospitality operator and makes them believe we can provide value to their organization. We want to tap into the WHY they should use us and leverage their emotional need state (as it relates to Purchasing). Value proposition is a clear statement of the tangible results a customer gets from using the products or services. It's emotionally based, outcome focused and stresses the value of the offering. One aspect of our value proposition to be included in the depiction is distinguishing ourselves from a Group Purchasing Organization, as we are a Purchasing Services Organization (document attached with the explanation).

Our company is Source1 Purchasing and our slogan is Connecting You to Greater Goods but we need the value prop statement and a way to present it.

Examples of good value proposition (slogan followed by value prop):
HubSpot- Create Marketing People Love- Use HubSpot's Inbound Marketing software to develop more visits, leads and customers.
Ladders Job Search Site- Your Career Is Our Job- Get matched with the job that is right for you.

Possible mediums can be a booklet, info graphic, etc. The important part is the message resonating with our customers. Attached you will find background information on the company, approved messaging, and sample info graphic from a customer segment.

Recommended Skills

Employer Feedback

“When we posted our contest, we left it very open ended as we did not have a specific vision but DigitalArtBrain was able to take our many documents and consolidate it in a way that was simple, clear and creative. They showed us what our vision was for the project. ”

Profile image marthaloeffler, United States.

Public Clarification Board

  • marthaloeffler
    Contest Holder
    • 1 year ago

    Thank you for the submissions so far! I think there has been a miscommunication... We are not looking for a logo design. We are looking for someone to take the information provided in the attachments and select the most important pieces for value proposition. This will require a visually compelling presentation as well, that can be an infographic or other media. The description has sample value propositions from other companies so you get an idea and the attachments have background information on the company to make the distinction between PSO and GPO.

    • 1 year ago
    1. DigitalArtBrain
      DigitalArtBrain
      • 1 year ago

      Check #22 and feedback on it.thanks

      • 1 year ago
    2. supersystemng
      supersystemng
      • 1 year ago

      With this said, would a written document be acceptable to you if it follows the outline you listed in this project? Suffice to say i can write a clear document and convey your intent expressly. I like to know if it is okay so i may prepare an entry, Let me know. Thanks

      • 1 year ago
  • Danieeel
    Danieeel
    • 1 year ago

    Basically the design needs to put into visual the strategy part (value proposition). And it doesn't matter if it's a infographic or presentation right?

    • 1 year ago
    1. Danieeel
      Danieeel
      • 1 year ago

      Ok thanks for the message, will be starting to send submissions probably from tomorrow :)

      • 1 year ago
    2. DigitalArtBrain
      DigitalArtBrain
      • 1 year ago

      Check #17 please.thanks

      • 1 year ago
  • stylishwork
    stylishwork
    • 1 year ago

    basically, what do you want? brochure , flyer, banner, or videos ?

    • 1 year ago
    1. marthaloeffler
      Contest Holder
      • 1 year ago

      We are accepting different kinds of submissions. What we want to see what you create based on the information provided and understand why that was the best choice.

      • 1 year ago

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