Design a DL size brochure for real estate agent

  • Status: Pending
  • Prize: $200
  • Entries Received: 6

Contest Brief

DESIGNING A DL SIZE BROCHURE FOR OUR A REAL ESTATE AGENT

Looking for someone to design a DL size brochure, ready for printing, for a new agent who is joining our agency. The brochure will be used to specifically target owner's of properties that have development potential. It NEEDS to stand out with its colour, design and words - people receive many of these weekly and our new agent something that will stand out!

Attached is a brochure used by our agency previously. It's a pretty standard brochure for standard residential properties. Use this is a very rough guide only - I don't want to replicate that same thing.

The main brand is known as "Priority Residential". We have come up with concept branding for a new sub-brand, called "Priority Developments". The brand will specifically target properties that have potential for development such as subdividing the property into smaller lots or building units on them. Use this branding style (you don't have to copy it exactly if you have a better idea) as you see fit.

The brochure will need to position our new real estate agent who has had experience developing his OWN sites and as a result is well positioned to market other people's properties which have development potential. The words at the front needs to describe the agent's unique position in having developed his own properties. Also, we would like to describe visually, using diagrams, the agent's development experience.

The front of the brochure needs to include:
- The Priority Developments branding
- A spot for the agents photo and name
- Some clever writing that points out the fact that the recipient is an owner of a development site for example - "YOU PROPERTY MAY HAVE UNIQUE DEVELOPMENT POTENTIAL - WHY USE A ONE SIZE FITS ALL AGENT TO HELP YOU SELL IT - USE A DEVELOPMENT SPECIALIST"
- Needs to highlight the fact that a development site needs a specialised agent, who knows and has first hand experience in developing similar properties.
- Needs to reference "generalist real estate agents" who position themselves as experts in marketing all kinds of properties without any specialised skills in developments
- Reference developments visualised at the back of the page
- Ideally, I would like something FUNNY or a pun of some sort to really engage the reader. Feel free to introduce other photos or diagrams to make your point (funny or not).

The back of the brochure needs:
- A visual SUMMARY of the projects completed, not just a standardised list of facts. Not all the detail in the list attached needs to go in - a clever visual summary which highlights experience in the difference suburbs is the key.

Attached to this description is:
- A list of all the properties developed. Again NOT ALL the detail in this list needs to be in the summary - will leave it to you to work out what looks and sounds good.
- I don't think individual streets need to be called out. Probably a summary down to the Suburbs only. A suburb is what we call an area in Australia.

The brochure needs to be print ready in DL size (99mm × 210mm).

If you have any questions, please reach out to me.

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Public Clarification Board

  • SabreToothVision
    SabreToothVision
    • 3 weeks ago

    Hi - if you can extend this for a day I think I can come up with a bold design.

    • 3 weeks ago
  • chandrabhushan88
    chandrabhushan88
    • 3 weeks ago

    #guaranteed #guaranteed

    • 3 weeks ago
  • xolonlie
    xolonlie
    • 3 weeks ago

    #guaranteed

    • 3 weeks ago
  • fardiaafrin
    fardiaafrin
    • 3 weeks ago

    what is the bleed line for the print ready brochure? 3mm or 5mm

    • 3 weeks ago
    1. jotikundu
      jotikundu
      • 3 weeks ago

      It's always 3.18mm (0.125")

      • 3 weeks ago
    2. fardiaafrin
      fardiaafrin
      • 3 weeks ago

      No. I have done couple of projects where the clients ask me for 5mm bleed in their print ready projects.

      • 3 weeks ago
  • maleendesign
    maleendesign
    • 3 weeks ago

    #guaranteed

    • 3 weeks ago
  • EmanuelSchmuck
    EmanuelSchmuck
    • 3 weeks ago

    Hi Contest Holder, thanks for the detailed contest description. It really makes things simpler. However, I do have a few questions. First, do you have a photo of your agent for us to include on the brochure? Second, could you please clarify what you meant by using diagrams to describe the agent's development experience? And, do you have photos of the properties that are supposed to be listed on the background, as in your sample brochure? Lastly, how many properties from your list need to be shown on the back? Thanks a lot for your time. I look forward to hearing back from you.

    • 3 weeks ago
  • EmanuelSchmuck
    EmanuelSchmuck
    • 3 weeks ago

    I'm working on something for you. I hope you will like it.

    • 3 weeks ago
  • chandrabhushan88
    chandrabhushan88
    • 4 weeks ago

    #guaranteed #guaranteed

    • 4 weeks ago
  • juandelange
    juandelange
    • 4 weeks ago

    #guaranteed #guaranteed #guaranteed

    • 4 weeks ago

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