Design a Logo

  • Status: Closed
  • Prize: $250
  • Entries Received: 483
  • Winner: DesIcon

Contest Brief

Sneaker/streetwear boutique in Brooklyn, NY is looking to rebrand starting with a logo. The logo must identify with the shop's theme and aid in telling a story. The ideal logo will be clean and simple.

The store’s name is Brooklyn’s Mine which is intended to function as a Homonym.

1. The First Meaning: Brooklyn’s Mine is an excavation in Brooklyn where ores and minerals are extracted through mining;
>>>> The store has a mine theme. The walls appear as rocks and wooden planks representing what you will see in an actual mine. Props such as ropes, chains, carts, and pulleys are incorporated throughout the store to keep playing on that theme consistently.
>>>> Jackpot Discovery. As the customer makes his way through the shop, he is greeted by various pieces of premium apparel and footwear. However, hidden within the wall of rock is a secret door. This concealed entrance gives way to a private area which has all of the most limited and exclusive footwear styles (“the diamonds”).

2. The Second meaning: Brooklyn’s Mine is our long-standing commitment to give back to our community. Our contributions, sponsorships, leadership and volunteer efforts have helped create a strong and energetic community in which Brooklyn's Mine can flourish and our employees and customers can live and work well.

Store pictures are attached as well as current logo

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Profile image brooklynsmine, United States.

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