Design a Logo and Brand Identity

  • Status: Closed
  • Prize: ₹7500
  • Entries Received: 48
  • Winner: minimalarts2016

Contest Brief

**Update - We are attaching a template of how the output should be uploaded. Points to be noted: We cater dairy, vegetarian and non-vegetarian products. We like a retro touch to our designs. The logo design should go well with a huge range of ecofriendly packaging. This contest is only the start of a much bigger design project, worth more than USD 1000. The entries will be rated once every 48 hours. If we start getting better entries we will increase the prize money.**

We need a logo and an identity pack for our brand 'Freshplz'. The tagline is 'Start living'. Winner will be offered continuing design work ranging from packaging, branding on the delivery vehicles, uniforms for staff etc. after the contest. *Please read till the end.

1. We deliver fresh milk, vegetables, fruits, poultry and sheep meat, eggs, cold pressed juices, grains, etc. to the customer's doorstep.
2. We cater to a niche customer base, currently only in India. But we want to identify ourselves as a global brand in the coming years.
3. We try to be as environment friendly as possible.

We prefer a retro theme for the overall branding. But we are open to other impressive designs.

Expected outcomes -
a) We want to see the logo on a plain light-coloured or white background (not the engraved paper mock-up, or the glossy black wall mock-up).
b) We want to see the logo on a milk bottle mock-up. The picture of the milk bottle is attached for reference (the form design of the milk bottle is fixed).
c) We also want to see the other usual components of the brand identity pack, but the logo and milk bottle carry more weight in the rating.

Please note the following too..
i. The logo will be used on corrugated cartons, paper bags, glass bottles, mini-vans, delivery bikes etc. in the future.
ii. We do not sell milk from Holstein Friesian cows (so no black&white patched theme for milk).

The winner will be awarded the prize money as usual. But one of the top 3 contenders will be offered continuing work, based on the quotations they provide for our entire project, and the ease of communicating and working with.

Please reach out to us in case of any queries.

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“Just what I wanted”

Profile image fpindia, India.

Top entries from this contest

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Public Clarification Board

  • anjusnav
    anjusnav
    • 10 months ago

    Dear CH, Please check entry #128. Thank you. Anju

    • 10 months ago
  • Tamim002
    Tamim002
    • 10 months ago

    Entry #126

    • 10 months ago
  • Tamim002
    Tamim002
    • 10 months ago

    Entry #120

    • 10 months ago
  • jhgdyuhk
    jhgdyuhk
    • 10 months ago

    Check Entry #119

    • 10 months ago
  • anjusnav
    anjusnav
    • 10 months ago

    Dear CH, Please check entry #118. Thank you. Anju

    • 10 months ago
  • anjusnav
    anjusnav
    • 10 months ago

    Dear CH, Please check entry #115. Thank you. Anju

    • 10 months ago
  • pankajjhp
    pankajjhp
    • 10 months ago

    Working...

    • 10 months ago
  • Tamim002
    Tamim002
    • 10 months ago

    Entry #102,Entry #103

    • 10 months ago
  • Tamim002
    Tamim002
    • 10 months ago

    Entry #101

    • 10 months ago
  • mohammadArif200
    mohammadArif200
    • 10 months ago

    Entry #83 feedback please.

    • 10 months ago
  • Greenline23
    Greenline23
    • 10 months ago

    Please check my entries.Thanks.

    • 10 months ago
  • Tamim002
    Tamim002
    • 10 months ago

    Entry #82

    • 10 months ago
  • obayedhsagor
    obayedhsagor
    • 10 months ago

    sir,check this entry#77#78,you sse all of your product in the logo,simple work,if any change sent feedback,Regards,

    • 10 months ago
  • obayedhsagor
    obayedhsagor
    • 10 months ago

    Sir,check this,simple and clean#69#70#71,if any change sent feedback,Best regards.

    • 10 months ago
    1. obayedhsagor
      obayedhsagor
      • 10 months ago

      also#73#74#75,are colour idea,

      • 10 months ago
  • fpindia
    Contest Holder
    • 10 months ago

    First round rating will be done now. We are rejecting the entries we do not like at all. All entries with the two leaves above the 'Fresh' will also be rejected, as that idea is used by other brands.

    • 10 months ago
  • fpindia
    Contest Holder
    • 10 months ago

    Dear designers, please read the update we added in the first paragraph of the contest. Few entries are good. But we haven't seen any logo that fits all our specifications. Please read the first paragraph of the contest if you do not have much time. And please read the whole contest description if you can take time to understand our requirements. All the best!

    • 10 months ago
    1. aanit
      aanit
      • 10 months ago

      sir please check my entry and give some feedback if you want any change i'll do it'

      • 10 months ago
    2. obayedhsagor
      obayedhsagor
      • 10 months ago

      Hello, Sir,your brand name is''freshplz'' or ''fresh''

      • 10 months ago
  • aanit
    aanit
    • 10 months ago

    Please check entry #12

    Give some Feedback

    • 10 months ago
  • mohammadArif200
    mohammadArif200
    • 10 months ago

    Entry #4

    • 10 months ago
    1. mohammadArif200
      mohammadArif200
      • 10 months ago

      Please check

      • 10 months ago

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