Design a Logo and Brand Identity
- Status: Closed
- Prize: ₹7500
- Entries Received: 48
- Winner: minimalarts2016
**Update - We are attaching a template of how the output should be uploaded. Points to be noted: We cater dairy, vegetarian and non-vegetarian products. We like a retro touch to our designs. The logo design should go well with a huge range of ecofriendly packaging. This contest is only the start of a much bigger design project, worth more than USD 1000. The entries will be rated once every 48 hours. If we start getting better entries we will increase the prize money.**
We need a logo and an identity pack for our brand 'Freshplz'. The tagline is 'Start living'. Winner will be offered continuing design work ranging from packaging, branding on the delivery vehicles, uniforms for staff etc. after the contest. *Please read till the end.
1. We deliver fresh milk, vegetables, fruits, poultry and sheep meat, eggs, cold pressed juices, grains, etc. to the customer's doorstep.
2. We cater to a niche customer base, currently only in India. But we want to identify ourselves as a global brand in the coming years.
3. We try to be as environment friendly as possible.
We prefer a retro theme for the overall branding. But we are open to other impressive designs.
Expected outcomes -
a) We want to see the logo on a plain light-coloured or white background (not the engraved paper mock-up, or the glossy black wall mock-up).
b) We want to see the logo on a milk bottle mock-up. The picture of the milk bottle is attached for reference (the form design of the milk bottle is fixed).
c) We also want to see the other usual components of the brand identity pack, but the logo and milk bottle carry more weight in the rating.
Please note the following too..
i. The logo will be used on corrugated cartons, paper bags, glass bottles, mini-vans, delivery bikes etc. in the future.
ii. We do not sell milk from Holstein Friesian cows (so no black&white patched theme for milk).
The winner will be awarded the prize money as usual. But one of the top 3 contenders will be offered continuing work, based on the quotations they provide for our entire project, and the ease of communicating and working with.
Please reach out to us in case of any queries.
“Just what I wanted”