Design a Logo and Brand Identity

  • Status: Closed
  • Prize: ₹7500
  • Entries Received: 49
  • Winner: minimalarts2016

Contest Brief

**Update - We are attaching a template of how the output should be uploaded. Points to be noted: We cater dairy, vegetarian and non-vegetarian products. We like a retro touch to our designs. The logo design should go well with a huge range of ecofriendly packaging. This contest is only the start of a much bigger design project, worth more than USD 1000. The entries will be rated once every 48 hours. If we start getting better entries we will increase the prize money.**

We need a logo and an identity pack for our brand 'Freshplz'. The tagline is 'Start living'. Winner will be offered continuing design work ranging from packaging, branding on the delivery vehicles, uniforms for staff etc. after the contest. *Please read till the end.

1. We deliver fresh milk, vegetables, fruits, poultry and sheep meat, eggs, cold pressed juices, grains, etc. to the customer's doorstep.
2. We cater to a niche customer base, currently only in India. But we want to identify ourselves as a global brand in the coming years.
3. We try to be as environment friendly as possible.

We prefer a retro theme for the overall branding. But we are open to other impressive designs.

Expected outcomes -
a) We want to see the logo on a plain light-coloured or white background (not the engraved paper mock-up, or the glossy black wall mock-up).
b) We want to see the logo on a milk bottle mock-up. The picture of the milk bottle is attached for reference (the form design of the milk bottle is fixed).
c) We also want to see the other usual components of the brand identity pack, but the logo and milk bottle carry more weight in the rating.

Please note the following too..
i. The logo will be used on corrugated cartons, paper bags, glass bottles, mini-vans, delivery bikes etc. in the future.
ii. We do not sell milk from Holstein Friesian cows (so no black&white patched theme for milk).

The winner will be awarded the prize money as usual. But one of the top 3 contenders will be offered continuing work, based on the quotations they provide for our entire project, and the ease of communicating and working with.

Please reach out to us in case of any queries.

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“Just what I wanted”

Profile image fpindia, India.

Top entries from this contest

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Public Clarification Board

  • anjusnav
    anjusnav
    • 1 month ago

    Dear CH, Please check entry #128. Thank you. Anju

    • 1 month ago
  • Tamim002
    Tamim002
    • 1 month ago

    Entry #126

    • 1 month ago
  • Tamim002
    Tamim002
    • 1 month ago

    Entry #120

    • 1 month ago
  • jhgdyuhk
    jhgdyuhk
    • 1 month ago

    Check Entry #119

    • 1 month ago
  • anjusnav
    anjusnav
    • 1 month ago

    Dear CH, Please check entry #118. Thank you. Anju

    • 1 month ago
  • anjusnav
    anjusnav
    • 1 month ago

    Dear CH, Please check entry #115. Thank you. Anju

    • 1 month ago
  • pankajjhp
    pankajjhp
    • 1 month ago

    Working...

    • 1 month ago
  • Tamim002
    Tamim002
    • 1 month ago

    Entry #102,Entry #103

    • 1 month ago
  • Tamim002
    Tamim002
    • 1 month ago

    Entry #101

    • 1 month ago
  • mohammadArif200
    mohammadArif200
    • 1 month ago

    Entry #83 feedback please.

    • 1 month ago
  • Greenline23
    Greenline23
    • 1 month ago

    Please check my entries.Thanks.

    • 1 month ago
  • Tamim002
    Tamim002
    • 1 month ago

    Entry #82

    • 1 month ago
  • obayedhsagor
    obayedhsagor
    • 1 month ago

    sir,check this entry#77#78,you sse all of your product in the logo,simple work,if any change sent feedback,Regards,

    • 1 month ago
  • obayedhsagor
    obayedhsagor
    • 1 month ago

    Sir,check this,simple and clean#69#70#71,if any change sent feedback,Best regards.

    • 1 month ago
    1. obayedhsagor
      obayedhsagor
      • 1 month ago

      also#73#74#75,are colour idea,

      • 1 month ago
  • fpindia
    Contest Holder
    • 1 month ago

    First round rating will be done now. We are rejecting the entries we do not like at all. All entries with the two leaves above the 'Fresh' will also be rejected, as that idea is used by other brands.

    • 1 month ago
  • fpindia
    Contest Holder
    • 1 month ago

    Dear designers, please read the update we added in the first paragraph of the contest. Few entries are good. But we haven't seen any logo that fits all our specifications. Please read the first paragraph of the contest if you do not have much time. And please read the whole contest description if you can take time to understand our requirements. All the best!

    • 1 month ago
    1. aanit
      aanit
      • 1 month ago

      sir please check my entry and give some feedback if you want any change i'll do it'

      • 1 month ago
    2. obayedhsagor
      obayedhsagor
      • 1 month ago

      Hello, Sir,your brand name is''freshplz'' or ''fresh''

      • 1 month ago
  • aanit
    aanit
    • 1 month ago

    Please check entry #12

    Give some Feedback

    • 1 month ago
  • mohammadArif200
    mohammadArif200
    • 1 month ago

    Entry #4

    • 1 month ago
    1. mohammadArif200
      mohammadArif200
      • 1 month ago

      Please check

      • 1 month ago

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