Design a Logo for a Language Tutoring Website
- Status: Closed
- Prize: $85
- Entries Received: 35
- Winner: aduetratti
Design Brief – Apt English Logo
Apt English is a new* online business offering English language tuition and related services to both consumers and business clients. The target audience comprises learners for whom English is not their first language. The logo required will primarily be for use in the consumer market.
(*The business has been running for some time in a very organic way. We are now in the process of packaging it.)
The main offering is currently English language classes with native speakers. Products include English Conversation, Business English and Exam Preparation among others. Both private classes and group classes are available.
Additional online learning content will be added over time.
Secondary services that are available but will not (yet) be actively promoted include proofreading and writing – articles, promotional materials etc
Apt English aims to offer a high quality product to our users, including offering the option of a personally tailored or bespoke learning programme. We are committed to providing excellent teaching and excellent customer service.
We believe that students learn best when they are relaxed and feel comfortable with their teacher. We need to provide them with that welcoming, comfortable environment, while remaining focused and professional.
Apt is not based on initials – it is a word meaning being suitable, appropriate or right for a particular situation. It has a second meaning of being clever, or having a natural skill or ability.
The first meaning reflects our vision of ensuring that our users are given the tools to communicate effectively in English in any particular situation.
Open to suggestions
We would like a sans serif font. To ensure that the logo is grammatically correct, English must be written with a capital 'E'. We are open to use of upper or lower case for the other letters.
As visitors will mainly be non-native speakers, the font needs to be clear enough for them to read any letters easily.
Any images used should be original
The logo needs to set the tone for the site, balancing the idea of aptness (see above) and professionalism with a welcoming, friendly and reassuring tone. It should not look or feel like a cartoon.
The ideal logo will probably be more timeless than 'modern', but you may surprise us. We do not want to have to re-design the logo again in 18 months because it has started to feel dated.
We currently need the following elements for the website:
· a logo that includes the name Apt English
· a small logo for use on exercises etc
The logo should be designed with future use on business cards and letterhead in mind, so it should look good both on screen and in print.
There is probably far more information here than you want, but if there is anything that you would like to know, please feel free to come back to us.
Thank you and good luck!
“We were delighted with the designs that aduetratti submitted for our logo. He was very responsive, professional and clearly put a great deal of thought into what we were looking for. He also included a bonus design, even though we would have been happy to pay for it. He immediately fixed one small point that we raised. We would have no hesitation recommending him to anyone looking for a real, professional and creative designer, who understands the concept of excellent customer service. He delivered far in excess of our expectations and will be our favoured designer for any future design work.”
MiaPeregrina, United Kingdom.