Design a Logo for a taxi search app

Status: Closed
Prize: $50
Entries Received: 35
Winner: alexandracol

Winner

Contest Brief

I need a logo designed for an app, i want to incorporate 3 things so people have a good understanding of what the app does.

The 2 important things to get across are
1 - That its an Irish company
2 - That you use the app to search for or scan for a taxi

The name of the company is Taxi Scanner. I'm open to color themes, the app itself will be a dark theme with blue shades so i'm thinking yellow and blue or maybe yellow and black might be ideal

I want the PSD and ideally the logo will be a large size so i can use it on stationary or websites later if needed.

Update:
Guys, some good designs there but i think most have forgotten one of the 2 main criteria that it should be obvious that its an Irish company. I think either the use of green, white and gold shading or possibly font or even a small flag might be the best idea but i will leave it up to your creativity.

Also i like the idea of emphasizing your searching for the taxi by putting one or more taxis on a map or road as long as you can keep it professional looking, i'm trying to avoid it looking like a taxi game as there are lots of them too so anything like 14 for example is giving the wrong impression however 14 done a good job of making it obvious its an app to search for taxis.

I'm undecided on the magnifying glass, i think most of them don't look that good but maybe someone can make one with it look more professional. Another option i like is using radar to find the taxi too, i think people could do some creative stuff with that like one quarter or half section of the radar is showing a map with 2-3 taxis on it and the rest is a radar.

That's just a suggestion, use your creativity to make something that works. Just remember it needs to be obvious this is searching for taxis and that its an Irish company although the Irish part can be more subtle.

Update: 26th June
I done a mock of an example i like, i am really looking for something like that but obviously this was thrown together quickly so youll need to use your creative skill to make it look much better.

I would not like to use google maps in the background, i want something similar but just dont use a clone of google maps as there might be copyright issues doing that but i do want it in that same type of clipart form where its obvious that its a map.

If you think a similar but different variation is better please go ahead, nothing is set in stone but i thought my image might help in showing how i want to make it clear this is a map and im scanning for taxis and also that its based in Ireland. I do like the bevelled edge round designs so please try and incorporate that

https://www.dropbox.com/s/hx2j067fx25yl0i/cab_scanner.png

p.s i made a last minute change of mind on the name and im going with Cab Scanner instead of Taxi Scanner

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Public Clarification Board

arshadsyed79
- 12 years ago
why you closed before the time................i made a better one of this that you chosen
- 12 years ago
zeontechnologies
- 12 years ago
Please check #63
- 12 years ago
alexandracol
- 12 years ago
Please check #53 #55 . Thank you!
- 12 years ago
1. Contest Holder
  - 12 years ago
  Ok, i'm pretty much set on choosing #53 but i need 2 changes. As mentioned previously there is too much yellow, since the cabs are yellow they are hard to notice and they are one of the focal points. Can you make the road a light grey or pale color and make the land sections maybe a slightly darker gray color or a really pale yellow, this should help the taxis stand out. Also i dont think the green white and yellow radar works, it just doesnt look like an obvious radar like you can see in #46 where it is very obvious what it is. So if you change it to black or something dark and tidy up the arcs i think it will look more realistic
  - 12 years ago
2. alexandracol
  - 12 years ago
  Hi.Ok. I will change that. thank you for the feedback!
  - 12 years ago
swaycher95
- 12 years ago
Hi, how are u? Please check the #56 & #57 and give me your feedback. Thank u
- 12 years ago
Contest Holder
- 12 years ago
#48 really good, some minor suggestions, remove the Cab Scanner text, add in a bubble showing the taxi like you did in #51 but make the bubble bigger so its obvious when viewing at lower resolution its a taxi and then reduce the color on the map so its more transparent as there is too much bright yellow going on, the yellow on the border is nice so no need to reduce the opacity for that, if you can pull that off i think this could be the one
- 12 years ago
1. alexandracol
  - 12 years ago
  Ok. I will make the change right now. Thank you!
  - 12 years ago
alexandracol
- 12 years ago
Hi. Please check my new entry! Thank you!
- 12 years ago
zeontechnologies
- 12 years ago
Hi,
Thanks for the feedback on #41 , I'm working on it for 2nd iteration .Any other comment/guide to make it perfect plz ?
- 12 years ago
Contest Holder
- 12 years ago
#45 is a great improvement. Since this logo will be displayed in the store it is important the name is displayed within the logo, can we make the map smaller so we can put the name in, also see the way i done the cab logo beside the name in my mock, i think that would look well https://www.dropbox.com/s/4msiwvmnlm02r58/Yellow_buttonPSD.png

Finally, the font is ok but since we also want to highlight the name i would like to see something with the font to make it stand out. Maybe thats a different font, a background color, a background like #41 done for scanner or something just to bring it to life and make it stand out a bit more
- 12 years ago
1. alexandracol
  - 12 years ago
  Hi. Thank you for the feedback and for rating my design. I will be back with another concept. Thanks again!
  - 12 years ago
Contest Holder
- 12 years ago
Actually i take that back about #45 , the name doesnt need to be in the logo but still i would like to give the font a bit of an overhaul as i mentioned
- 12 years ago
Contest Holder
- 12 years ago
#40 i like the concept but i had to squint to figure out that those were roads and taxis so a user wont get the message quick enough from that image but would like to see a variation possibly where 1/4 or 1/2 of that radar was like a map in the image i posted below with the smartphone, that might look well.
- 12 years ago
Contest Holder
- 12 years ago
Forgot the link to my mock again in relation to #41 https://www.dropbox.com/s/4msiwvmnlm02r58/Yellow_buttonPSD.png
- 12 years ago
Contest Holder
- 12 years ago
I like #41 , your one of the few that made an attempt to put the Irish theme into it and that was a clever and subtle way to do it. The only issue is it looks more like the cab is searching rather than the user. btw i really am keen to keep the square dimension like in #42 . Your version gave me a bit of inspiration, i know this looks crappy but the message that the smarthphone with the map on it gets across is powerful, if someone can make something close to this but make it much more sexy, better font etc then i think were onto a winner.
- 12 years ago
zeontechnologies
- 12 years ago
please check #41
- 12 years ago
Contest Holder
- 12 years ago
map is great, but just lacking some sexiness or that professional look, if you compare the button in no.7, see how it looks very professional, im not sure why but the shape just looks slightly off.
- 12 years ago
alexandracol
- 12 years ago
Hi! Please check my new entry #38 . Thank you!
- 12 years ago
Contest Holder
- 12 years ago
thanks the flash light radar affect is nice but its too dark overall and the graphics/fonts are too plain
- 12 years ago
mehdiafter
- 12 years ago
#37
- 12 years ago
Contest Holder
- 12 years ago
Also i think the blue in the road map takes away from the roads which is the main focus, i dont know what you would use instead of blue, maybe a grass type color but maybe some subtle changes can make it more obvious its a map and those bubbles are taxis
- 12 years ago
Contest Holder
- 12 years ago
I like the way you used the radar on the C in Cab, nice touch. The map is definitely going in the right direction, it could have more clarity but its not bad just doesnt make it overly obvious were talking about taxis as the bubbles are generally related to location but not necessarily taxis. I'm kind of leaning towards having a more square looking logo, doesn't have to be on a square button with rounded edges, i can easily do that later if the image dimensions is more square but i kind of like the button style like in 11, 2, 26 and a few more. Good first attempt though.
- 12 years ago
Gabriela5
- 12 years ago
#34 :)
- 12 years ago
Gabriela5
- 12 years ago
#33 :)
- 12 years ago
Contest Holder
- 12 years ago
1 last thing, i made a last minute change on the name, im going with Cab Scanner instead of Taxi Scanner
- 12 years ago
Contest Holder
- 12 years ago
Sorry forgot link, its in the description too
https://www.dropbox.com/s/hx2j067fx25yl0i/cab_scanner.png
- 12 years ago
Contest Holder
- 12 years ago
I done a mock of an example i like, i am really looking for something like that but obviously this was thrown together quickly so youll need to use your creative skill to make it look much better.

I would not like to use google maps in the background, i want something similar but just dont use a clone of google maps as there might be copyright issues doing that but i do want it in that same type of clipart form where its obvious that its a map.

If you think a similar but different variation is better please go ahead, nothing is set in stone but i thought my image might help in showing how i want to make it clear this is a map and im scanning for taxis and also that its based in Ireland. I do like the bevelled edge round designs so please try and incorporate that
- 12 years ago
Contest Holder
- 12 years ago
Im undecided on the magnifying glass, i think most of them dont look that good but maybe someone can make one with it look more professional. Another option i like is using radar to find the taxi too, i think people could do some creative stuff with that like one quarter or half section of the radar is showing a map with 2-3 taxis on it and the rest is a radar.

Thats just a suggestion, use your creativity to make something that works. Just remember it needs to be obvious this is searching for taxis and that its an Irish company although the Irish part can be more subtle.
- 12 years ago
Contest Holder
- 12 years ago
Guys, some good designs there but i think most have forgotten one of the 2 main criteria that it should be obvious that its an Irish company. I think either the use of green, white and gold shading or possibly font or even a small flag might be the best idea but i will leave it up to your creativity.

Also i like the idea of emphasizing your searching for the taxi by putting one or more taxis on a map or road as long as you can keep it professional looking, im trying to avoid it looking like a taxi game as there are lots of them too so anything like 14 for example is giving the wrong impression however 14 done a good job of making it obvious its an app to search for taxis.
- 12 years ago
nishuclm
- 12 years ago
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- 12 years ago
daam
- 12 years ago
please check #7 , and give feedback :),
- 12 years ago