Design a Logo for Longtail UX

Status: Closed
Prize: $150
Entries Received: 77
Winner: PoisonedFlower

Winner

Contest Brief

LOGO DESIGN - Company called "Longtail UX"

+++ Before you start, please see attached PPT for examples of logos we like + initial drafts + other design information +++

About "Longtail UX"
- LongtailUX is a Web technology for eCommerce websites, that takes a client website’s product listings, analyses actual User search behaviour for these products, then builds new web pages modeled exactly to these user search queries onto a client’s subdomain.
- The new web pages are automatically optimised in a way that they rank better in Search Engines (SEO optimised) as well as achieve higher visit to buy conversion rates (Conversion Rate optimisation)
- The company/product name reflects the seamless User Experience from Longtail Searches on Search Engines to matching client’s websites:
--Our technology focuses on so called “Longtail Keywords”, this is the large number of 3-, 4- or more word combinations (e.g. “Samsung 42inch HD plasma”) which together make up 50% of search engine traffic – as opposed to “head terms” (e.g. “plasma tv”)
--UX is the industry abbreviation for “User Experience”

Target Audience
- eCommerce website, online retail stores, as well as other websites with large volume of content like classifieds, news, travel
- Global audience

Competitors
- http://www.youramigo.com/
- http://www.sli-systems.com.au/solutions/site-champion

LOGO REQUIREMENTS
- Needs to be a vectorized logo - preferably created in Adobe Illustrator.
- Needs to include the full company name "Longtail UX" - there is no tagline.
- Colours; two colour scheme, yellow (#FECB2F) and black/dark grey (#2B2D28) - can also use white --- But also open to other colour variations.
- Needs some sort of icon - square shape but complete logo to be rectangular.
- File formats - Please provide as AI or PSD (complete with layers), High-res JPG
- Looks good on both a black background and a white background - so colours can be inverted and still look good - please provide both variations.
- Must be professional, clean and slick.

Logo Message:
*Primary:
- Growth/ Exponential growth (LongtailUX grows website traffic and sales by up to 400%)
- Technology driven (as opposed to manual website optimisation)
- Innovative (our tools and technology is proprietary)
*Secondary:
- secure/low risk (it’s a proven concept)
- easy to implement, we take care of the tech side
*Avoid:
- anything related to SEO can be seen as risky/shady, so avoid anything with that connotation (e.g. in attached, some logos remind bit of devil's tail...)
- anything which depicts “growth” to blatantly – we have a high level Business audience, CMOs, CEOs and and CTOs
* Look & feel:
- Upmarket/premium/business, something that suggests growth and innovation, yet solid technology

Earlier Ideas
- writing the word “longtail” with dots or lots of small numbers – this could reflect the fact that “Longtail” means the large number of keyword combinations which each for themselves have low search volume, but altogether make up that large share (+50%) of traffic
- not using an arrow for ‘growth’, but a matrix of dots growing in the background, from left to right
- playing with the “tail”, but trying to avoid that devil’s tail connotation…

+++ Please see attached document for examples of logos we like + initial drafts and other information +++

Note: Please do not submit a design without reading the instructions thoroughly first.

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Public Clarification Board

HallidayBooks
- 10 years ago
Please see my last minute entry 73. Regards Nick.
- 10 years ago
gooogly
- 10 years ago
#85
#82
#80
- 10 years ago
gooogly
- 10 years ago
#85
#82
#80
- 10 years ago
ccakir
- 10 years ago
please check and rate my design: #83
- 10 years ago
thesunstudio
- 10 years ago
#78 thanks...
- 10 years ago
renderstudio
- 10 years ago
no guaranted...the usual contest to copy the ideas ...
- 10 years ago
View 1 more message
1. itcostin
  - 10 years ago
  bravo!
  - 10 years ago
2. itcostin
  - 10 years ago
  the best idea is to submit our design 2 or 3 minutes before ending the contest, but for me is difficult because of the time zone now is 22:00 .....
  - 10 years ago
itcostin
- 10 years ago
#72 . Thanks!
- 10 years ago
itcostin
- 10 years ago
please check #70 , #71 . Thanks!
- 10 years ago
jhaypalileo
- 10 years ago
CHECK #57
- 10 years ago
Contest Holder
- 10 years ago
We will be targeting clients like http://www.westfield.com.au, http://www.davidjones.com.au/, http://www.dicksmith.com.au/, http://www.woolworthsonline.com.au/. So, lets imagine we work with them and they want/need to put a logo on a part of their site "powered by Longtail UX" - our logo has to fit well and look good in that business context.
- 10 years ago
1. samuelochi
  - 10 years ago
  careerfags, can you seal it and guaranty it you get more ideas from different designers.at the end you,l get the almost the logo idea
  - 10 years ago
samuelochi
- 10 years ago
Hope you like #35 please give feedback
- 10 years ago
afqirhh
- 10 years ago
Please feedback for #23
- 10 years ago
jhaypalileo
- 10 years ago
#29, #33, #34
- 10 years ago
maspe39i
- 10 years ago
Longtail UX #31 oke?
- 10 years ago
sbisht87
- 10 years ago
pls sir check my entry #19 , #20 and give ur feedback thank u.
- 10 years ago
sbisht87
- 10 years ago
pls sir check my entry #19 and give ur feedback thank u.
- 10 years ago
Contest Holder
- 10 years ago
Here's a link to variations of the classic for "Longtail" visualisation: https://www.google.ch/search?num=100&hl=en&tbs=simg:CAESTQm2gab4N9nlUxo5CxCwjKcIGjAKLggBEgjtB-4H9QfzBxog71d5N-h9eYiXz5eDV2mkqXzi4jgr_1f2jpWhHWPUmWmgMIbD7JBJoI4ON&q=long+tail&tbm=isch&sa=X&ei=FYveUZ24KsiwPKWXgJAF&ved=0CDsQsw4&biw=1525&bih=757

NOTE: we don't want no dinosaur...!

We need something modern, slick, dynamic (that would be more the comet which extinguished the poor fellows...), but thought it might help to generate some more ideas.
- 10 years ago