Design a Logo for New Army™ Clothing & Apparel

  • Status: Closed
  • Prize: $200
  • Entries Received: 93
  • Winner: DavydCJordan

Contest Brief

We are developing an apparel and clothing line. The brand is called New Army™. We are seeking a designer for a logo and branding basics (i.e. brand color scheme(s), font(s), logo, etc.) When this brand proves profitable we will need the services of a graphic designer dedicated to the brand. This contest is intended to provide us with both the initial logo/branding basics AND one or more potential graphic designers for future, expanded work on the project.

We are interested in seeing your ideas based on the parameters, guidance and themes listed below. We are deliberately not providing specific guidance in terms of logo design, color or font. We wish to see the product of your imagination and creativity.

Logo parameters:

- Unique and iconic
- Easily identifiable
- Works both when rendered small or large
- Works on apparel/garments of all types
- Must be provided in all formats (.jpeg, ai, etc.) to be used in various media (i.e., websites, apparel screen printing, document printing, etc.)

Logo guidance:

- Must appeal to the sense of rebellion that is felt by the youth (16 – 20) of each generation. This sense of rebellion is universal -- crossing all cultures and found in each new generation of young people
- Must inspire a sense of empowerment, belonging to a worldwide, cross-cultural group
- Must NOT suggest violence

Brand Themes:

- Positively focused youthful rebellion
- Responsible global citizenship
- Responsible global stewardship

Key Points:

- We will own all rights to the winning logo and associated branding

- Only the contest winner will receive compensation (US$ 200). No other compensation is promised or implied by virtue of your participation in this contest

- This brand is expected to develop into a profitable, growing business. We will have need for a dedicated graphic designer to support this brand. At our discretion we may retain the services of the contest winner, one or more contest participants and/or others in the future to continue design work for this brand and others we are developing

Recommended Skills

Employer Feedback

“Very creative with original ideas. Instantly understood the nuances of what we were trying to create.”

Profile image davisninja, United States.

Top entries from this contest

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Public Clarification Board

  • davisninja
    Contest Holder
    • 3 years ago

    We have selected our winner! We have also selected several artists who will be receiving $50 participation prizes. The ideas you've presented to us have been fantastic. You've helped us understand our brand message better and have inspired us to develop a large number of apparel art and marketing ideas. Right now we working on understanding the mechanics of Freelancer.com better so that we can actually press the button that awards the winner as well as figure out how to award the participation prizes.

    • 3 years ago
    1. davisninja
      Contest Holder
      • 3 years ago

      Actually, the winner was five stars. We asked several artists do different looks of their submissions. This helped us reduce from four choices to an ultimate winner. The art we chose was a version of the entry that was declared winner. We also have contacted several contestants and offered $50 Participation Prizes to say "Thanks" for both the effort and the creativity of their submissions. We were particularly energized by several of the participants and their creativity. We've reached out to these participants -- even though they didn't win the contest -- to offer the Participation Prize and establish contact. We hope to work directly with these artists going forward as we build the brand and the art for our apparel. The $50 is to say "THANKS" and to let them know that, as the brand becomes viable, we hope there is much more work and money to follow. (dhanygraphic - check your freelancer.com mailbox...)

      • 3 years ago
    2. dhanygraphic
      dhanygraphic
      • 3 years ago

      ok, sir..

      thanks and please answer my mailbox in freelancer ^_^

      • 3 years ago
  • DaveBomb
    DaveBomb
    • 3 years ago

    Drum roll, Please!!!

    • 3 years ago
  • davisninja
    Contest Holder
    • 3 years ago

    We're down to four.

    • 3 years ago
  • davisninja
    Contest Holder
    • 3 years ago

    We've picked eleven to start with. We're currently reducing the finalists to five.

    • 3 years ago
  • davisninja
    Contest Holder
    • 3 years ago

    The results of this contest have wildly exceeded our expectations. In addition to the contest winner we will now be offering a number of contestants additional prizes for their efforts and an opportunity to work with us as we move forward and develop the brand and the art that will appear on our apparel. You've done amazing things. CONGRATULATIONS to all the artists who participated -- you're an inspiration to our team. We hope to work with you as New Army develops into a global brand and global revolution.

    • 3 years ago
    1. dhanygraphic
      dhanygraphic
      • 3 years ago

      If you need another design for your company, or etc

      I can do it sir

      Thanks ^_^

      • 3 years ago
    2. mamunfaruk
      mamunfaruk
      • 3 years ago

      Best of luck!

      • 3 years ago
  • LouieJayO
    LouieJayO
    • 3 years ago

    Its a great contest.

    • 3 years ago
  • davisninja
    Contest Holder
    • 3 years ago

    We hope to declare our winner within 48 hours of the contest ending. Also, we LOVE so much of the art and inspiration.

    • 3 years ago
  • davisninja
    Contest Holder
    • 3 years ago

    We're in the final two hours of our contest. The response has been OUTSTANDING! We are having a simultaneously wonderful and painful time trying to narrow down the submissions to a top five and, ultimately, a winner.

    • 3 years ago
  • vladimirsozolins
    vladimirsozolins
    • 3 years ago

    Hi! What do you say about #98 and #100?

    • 3 years ago
  • mamunfaruk
    mamunfaruk
    • 3 years ago

    Hi, Please check #93, #94, #95, #96. Best of luck!

    • 3 years ago
  • terosdan
    terosdan
    • 3 years ago

    pls #85

    • 3 years ago
  • Emanuella13
    Emanuella13
    • 3 years ago

    please check #77 #78 ...thanks :)

    • 3 years ago
  • terosdan
    terosdan
    • 3 years ago

    PLS #71

    • 3 years ago
  • fabrirebo
    fabrirebo
    • 3 years ago

    hi, please check #66, thanks

    • 3 years ago
  • petrityynmaa
    petrityynmaa
    • 3 years ago

    #64

    • 3 years ago
  • eak108
    eak108
    • 3 years ago

    Please Check #63. Thanks

    • 3 years ago
  • terosdan
    terosdan
    • 3 years ago

    #59 pls

    • 3 years ago
  • petrityynmaa
    petrityynmaa
    • 3 years ago

    Entry #57

    • 3 years ago
  • davisninja
    Contest Holder
    • 3 years ago

    UPDATE: We will DEFINITELY be awarding the prize to someone. You can now consider this contest as GUARANTEED. We may also purchase additional design ideas beyond the contest winner. We're seeing great stuff here -- very creative. There are several ideas we are interested in not as branding but as art for the apparel itself.

    Please keep the ideas coming!

    • 3 years ago
  • vitorteixeira
    vitorteixeira
    • 3 years ago

    please check #42

    • 3 years ago
  • terosdan
    terosdan
    • 3 years ago

    PLS #50

    • 3 years ago
  • DaveBomb
    DaveBomb
    • 3 years ago

    And that my friends is how a Briefing is Done! Intelligent, sophisticated command of the English language and a crystal clear description of what is expected!

    • 3 years ago
    1. dewed
      dewed
      • 3 years ago

      yes, a nice change isn't it

      • 3 years ago
  • zrbappy
    zrbappy
    • 3 years ago

    Guaranteed?

    • 3 years ago
    1. davisninja
      Contest Holder
      • 3 years ago

      We hope to find a design/designer that we want to work with. We're happy to award the prize -- and more. However, with the prospect of potentially not finding anything we like we are not guaranteeing the prize. (NOTE: We're about 24 hours in to the contest -- we've already seen about a dozen entries that have has us intrigued. It appears VERY likely that we'll award the prize to somebody.)

      • 3 years ago
  • eak108
    eak108
    • 3 years ago

    please check #9

    • 3 years ago
  • dhanygraphic
    dhanygraphic
    • 3 years ago

    I hope you like my design ^_^ #2 #4

    • 3 years ago

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