Design a Logo for New Business

  • Status: Closed
  • Prize: $150
  • Entries Received: 85
  • Winner: ShilpSiddhi

Contest Brief

Hi,

Names:
Specialized Transformer Technology
Specialized Power Technology

Background:
The business has two divisions with similar names, so the logo should be able to accomodate both names, or have no reference to the names.
The business is a specialist electrical engineering manufacturing concern with two types of products:
Specialized Transformer Technology: power transformers, rectifier transformers, furnace transformers, traction transformers in the 1 - 10MVA range.
Specialized Power Technology: series and shunt compensators for improving power quality, power factor and harmoinics for rectifier plants, mines, factories, furnaces and so on.
(Okay, I don't expect you to understand the above, but doing a google image search on these terms may provide inspiration.)
The business is professional, and run by professionals, but not in suits. They wear jeans, and expect to get their hands dirty when solving difficult problems.

Target Audience:
Electrical engineers, consulting engineers, mine owners, factory owners - this is very much a technical, business-oriented audience.

Intended Use:
On business cards, letterheads, promotional literature and website.

Idea seeds:
Maxwell's equations. The IEEE logo. Thomas Edison. Nikola Tesla. Spotify's new logo.

Avoid:
Anything too fussy, lots of fine lines.
Light bulbs...
Red - if the product is red hot, it is about to blow up - not good!
A picture of a transformer. (a re-imagined circuit symbol may work)
http://www.businessinsider.com/the-15-worst-corporate-logo-fails-2014-1?op=1

Thanks for reading.

Good luck.

Recommended Skills

Employer Feedback

“ShilipSiddhi understood the concept behind the brief immediately, and was quick to implement any changes. The result was simple, clear and unique.”

Profile image vw8118302vw, South Africa.

Public Clarification Board

  • vw8118302vw
    Contest Holder
    • 11 years ago

    Hi All, thank you for your efforts. This has been my first use of freelancer.com, and I've tried to be as engaged as possible. I hope I've given everyone worthwhile feedback.

    • 11 years ago
  • LucianCreative
    LucianCreative
    • 11 years ago

    Hi, please check private message board

    • 11 years ago
  • ShilpSiddhi
    ShilpSiddhi
    • 11 years ago

    #111

    • 11 years ago
  • vw8118302vw
    Contest Holder
    • 11 years ago

    Hi All, some feedback and clarifications. 1. No PCB (printed circuit board) motifs. The products weigh 1000s of kilograms each, one can't pick them up by hand... Google "Power transformer" to get a better idea. 2. No Red.

    • 11 years ago
    1. ShilpSiddhi
      ShilpSiddhi
      • 11 years ago

      #108 Changes done.......

      • 11 years ago
    2. ShilpSiddhi
      ShilpSiddhi
      • 11 years ago

      #109 Please check

      • 11 years ago
  • faisalek
    faisalek
    • 11 years ago

    Hello Sir, Please have a look at #96 .

    • 11 years ago
  • ShilpSiddhi
    ShilpSiddhi
    • 11 years ago

    #103 we have revised our logo with changes............Please check

    • 11 years ago
  • LucianCreative
    LucianCreative
    • 11 years ago

    updated design #90

    • 11 years ago
  • alexisbigcas11
    alexisbigcas11
    • 11 years ago

    What's the name should be on the logo?

    • 11 years ago
    1. vw8118302vw
      Contest Holder
      • 11 years ago

      Read the brief

      • 11 years ago
  • faisalek
    faisalek
    • 11 years ago

    Hello Sir, Please check my concept #74

    • 11 years ago
  • ShilpSiddhi
    ShilpSiddhi
    • 11 years ago

    #68 take a look ........

    • 11 years ago
  • vw8118302vw
    Contest Holder
    • 11 years ago

    Hi All, Thanks again for all the effort. I'm going offline until Monday morning (See post below). I'll have more feedback after the meeting. Ciao

    • 11 years ago
    1. ksa5majid
      ksa5majid
      • 11 years ago

      Do u want any changes to improve my desgin ???

      • 11 years ago
  • vw8118302vw
    Contest Holder
    • 11 years ago

    Hi All, Thanks for your efforts thus far. I'm going offline until tomorrow afternoon. On Monday morning I will present all the active entries to the business partners and give you their feedback, and probably reject a few more entries. Ciao

    • 11 years ago
  • ksa5majid
    ksa5majid
    • 11 years ago

    Check #15

    • 11 years ago
  • ksa5majid
    ksa5majid
    • 11 years ago

    Plaese check #10

    • 11 years ago
  • ksa5majid
    ksa5majid
    • 11 years ago

    Plaese mention the name of logo thanks and what about slogan/tagline ???

    • 11 years ago
    1. ksa5majid
      ksa5majid
      • 11 years ago

      Plaese tell me what the logo name you want ?

      • 11 years ago
    2. ksa5majid
      ksa5majid
      • 11 years ago

      Ok thanks, i will do my best.

      • 11 years ago

Show more comments

How to get started with contests

  • Post your contest

    Post Your Contest Quick and easy

  • Get tons of entries

    Get Tons of Entries From around the world

  • Award the best entry

    Award the best entry Download the files - Easy!

Post a Contest Now or Join us Today!