Design a Logo for New Business

Status: Closed
Prize: $150
Entries Received: 85
Winner: ShilpSiddhi

Winner

Contest Brief

Hi,

Names:
Specialized Transformer Technology
Specialized Power Technology

Background:
The business has two divisions with similar names, so the logo should be able to accomodate both names, or have no reference to the names.
The business is a specialist electrical engineering manufacturing concern with two types of products:
Specialized Transformer Technology: power transformers, rectifier transformers, furnace transformers, traction transformers in the 1 - 10MVA range.
Specialized Power Technology: series and shunt compensators for improving power quality, power factor and harmoinics for rectifier plants, mines, factories, furnaces and so on.
(Okay, I don't expect you to understand the above, but doing a google image search on these terms may provide inspiration.)
The business is professional, and run by professionals, but not in suits. They wear jeans, and expect to get their hands dirty when solving difficult problems.

Target Audience:
Electrical engineers, consulting engineers, mine owners, factory owners - this is very much a technical, business-oriented audience.

Intended Use:
On business cards, letterheads, promotional literature and website.

Idea seeds:
Maxwell's equations. The IEEE logo. Thomas Edison. Nikola Tesla. Spotify's new logo.

Avoid:
Anything too fussy, lots of fine lines.
Light bulbs...
Red - if the product is red hot, it is about to blow up - not good!
A picture of a transformer. (a re-imagined circuit symbol may work)
http://www.businessinsider.com/the-15-worst-corporate-logo-fails-2014-1?op=1

Thanks for reading.

Good luck.

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Winner

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Employer Feedback

“ShilipSiddhi understood the concept behind the brief immediately, and was quick to implement any changes. The result was simple, clear and unique.”

vw8118302vw, South Africa.

Public Clarification Board

Contest Holder
- 11 years ago
Hi All, thank you for your efforts. This has been my first use of freelancer.com, and I've tried to be as engaged as possible. I hope I've given everyone worthwhile feedback.
- 11 years ago
LucianCreative
- 11 years ago
Hi, please check private message board
- 11 years ago
ShilpSiddhi
- 11 years ago
#111
- 11 years ago
Contest Holder
- 11 years ago
Hi All, some feedback and clarifications. 1. No PCB (printed circuit board) motifs. The products weigh 1000s of kilograms each, one can't pick them up by hand... Google "Power transformer" to get a better idea. 2. No Red.
- 11 years ago
1. ShilpSiddhi
  - 11 years ago
  #108 Changes done.......
  - 11 years ago
2. ShilpSiddhi
  - 11 years ago
  #109 Please check
  - 11 years ago
faisalek
- 11 years ago
Hello Sir, Please have a look at #96 .
- 11 years ago
ShilpSiddhi
- 11 years ago
#103 we have revised our logo with changes............Please check
- 11 years ago
LucianCreative
- 11 years ago
updated design #90
- 11 years ago
alexisbigcas11
- 11 years ago
What's the name should be on the logo?
- 11 years ago
1. Contest Holder
  - 11 years ago
  Read the brief
  - 11 years ago
faisalek
- 11 years ago
Hello Sir, Please check my concept #74
- 11 years ago
ShilpSiddhi
- 11 years ago
#68 take a look ........
- 11 years ago
Contest Holder
- 11 years ago
Hi All, Thanks again for all the effort. I'm going offline until Monday morning (See post below). I'll have more feedback after the meeting. Ciao
- 11 years ago
1. ksa5majid
  - 11 years ago
  Do u want any changes to improve my desgin ???
  - 11 years ago
Contest Holder
- 11 years ago
Hi All, Thanks for your efforts thus far. I'm going offline until tomorrow afternoon. On Monday morning I will present all the active entries to the business partners and give you their feedback, and probably reject a few more entries. Ciao
- 11 years ago
ksa5majid
- 11 years ago
Check #15
- 11 years ago
ksa5majid
- 11 years ago
Plaese check #10
- 11 years ago
ksa5majid
- 11 years ago
Plaese mention the name of logo thanks and what about slogan/tagline ???
- 11 years ago
View 2 more messages
1. ksa5majid
  - 11 years ago
  Plaese tell me what the logo name you want ?
  - 11 years ago
2. ksa5majid
  - 11 years ago
  Ok thanks, i will do my best.
  - 11 years ago