Design a Logo for Online Partner Visa

  • Status: Closed
  • Prize: $210
  • Entries Received: 4
  • Winner: amauryguillen

Contest Brief

UPDATED BRIEF

Please refer for colours and style of logo:
[url removed, login to view]

1. Logo Design is to be abstract. Don't make it too literal or cheesy.
2. It needs to be smart, clean and easy to understand. It will be used by professionals, not a craft shop.
3. "OPV" should be used by itself without the need to use "Online Partner Visa" with OPV
4. OPV helps you get your Visa. It is an online process that leads to you getting your visa
5. We would like the logo to be clever, smart and innovative in that we use the letters to mean something
6. Different tag-lines will be used with the logo. For example: "One step at a time", "Partner migration made easy"
7. In short, we are looking for a typographical treatment of the "OPV" letters. Please refer to the example provided:
[url removed, login to view]
8. Colour Scheme is to be translucent blues and greens (see examples provided)
[url removed, login to view]
9. It is to be a 2 D Logo not a 3 D Logo
10 . The use of the "V" and the "tick" has been well received by the focus groups

Focus Logo Example: Please see OPV with the tick in
[url removed, login to view]

What the Focus Groups has rejected (i.e. what we don't want)

1. No use of Red
2. No use of commonly used clip art without significant modification/design
3. No box design
4. Avoid literal use of people symbols/clip art (Symbolic people are ok)




Who is your target audience?
Migration agents and their clients who are seeking to sponsor their partner to Australia.

What type of product or service do you offer?
An online service that helps someone through the process of applying for an Australian partner visa. The users follow a guided, step-by-step process, which gives feedback on the progress and strength of their application and allows them to book meetings and request online advice from their migration agent.

What is your unique selling point?
Our service tells the user exactly what they need to do to complete a partner visa application, via a set of easy to follow steps. It also rates the strength of the evidence they submitted, so the user gets the best possible chance of success. The site also facilitates better communication between users and their migration agents, via a set of structured meetings, which saves time for both parties and also means the migration agents can offer a better level of service.

What is the exact wording to be used in the logo?
OPV.

Please describe at least 3 logos you like including what you like about them.
see attachment

Do you have a typographic preference? (Heavy, light, modern, classic, etc…)
Modern, light

Are there any specific colors you’d like to avoid?
Red

The should logo should try to give the impression that we are:
Trustworthy, transparent, efficient, reliable, approachable.
Do not make it too specific to Australia.

Suggestions:
Please note that people will use our site because they are trying to be with their partner /spouse - that is, two people trying to be together. Eg. two elements in the logo trying to reach out to each other, trying to be together.

Also our site is about following a set of steps to reach the goal.. which is being together with your partner. So that is another idea for the logo.

Further Notes:
The main concepts that our logo should reflect are:
1. Visa
2. Love
3. Two People
4. Future

Also, "bring together", "travel" and "OPV as a bridge or catalyst or path or road."

Please do not use a clip art logo unless you make it really special.

Recommended Skills

Top entries from this contest

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Public Clarification Board

  • dino995
    dino995
    • 3 years ago

    Heyy I can't upload my new logo... Can I send you logo on image ?

    • 3 years ago
    1. dino995
      dino995
      • 3 years ago

      https://redpen.io/khr9nd

      • 3 years ago
    2. opvkian
      Contest Holder
      • 3 years ago

      Hi Dino995, Many thanks for your entries. You submitted several interesting logos, some of which had good ideas and were suitable. However we preferred other, more customised logos. Good luck with your future entries and all the best.

      • 3 years ago
  • opvkian
    Contest Holder
    • 3 years ago

    Thanks very much everyone who entered , especially those who submitted multiple entries and listened to the updates in the brief. We were impressed by many of your entries and went for a simple but effective design.

    • 3 years ago
  • opvkian
    Contest Holder
    • 3 years ago

    Hi everyone, we will be taking a closer look at the logos on Saturday. Thanks for your patience.

    • 3 years ago
  • dhanygraphic
    dhanygraphic
    • 3 years ago

    please rate my artwork, and give your opinion #70

    • 3 years ago
  • NikhilChirde
    NikhilChirde
    • 3 years ago

    Kindly have a look at #67 and #68 . I think this is exactly the design you wanted. I hope that you like it. Thank you.

    • 3 years ago
  • dino995
    dino995
    • 3 years ago

    #59 Rate it please and give me your opinion :)

    • 3 years ago
  • opvkian
    Contest Holder
    • 3 years ago

    9. It is to be a 2 D Logo not a 3 D Logo
    10 . The use of the "V" and the "tick" has been well received by the focus groups

    Focus Logo Example: Please see OPV with the tick in
    http://www.pinterest.com/kpatton956/opv-logo-style-and-design/

    What the Focus Groups has rejected (i.e. what we don't want)

    1. No use of Red
    2. No use of commonly used clip art without significant modification/design
    3. No box design
    4. Avoid literal use of people symbols/clip art (Symbolic people are ok)

    • 3 years ago
  • opvkian
    Contest Holder
    • 3 years ago

    7. In short, we are looking for a typographical treatment of the "OPV" letters. Please refer to the example provided:
    http://www.pinterest.com/kpatton956/opv-logo-style-and-design/
    8. Colour Scheme is to be translucent blues and greens (see examples provided)
    http://www.pinterest.com/kpatton956/opv-logo-style-and-design/

    • 3 years ago
  • opvkian
    Contest Holder
    • 3 years ago

    4. OPV helps you get your Visa. It is an online process that leads to you getting your visa
    5. We would like the logo to be clever, smart and innovative in that we use the letters to mean something
    6. Different tag-lines will be used with the logo. For example: "One step at a time", "Partner migration made easy"

    • 3 years ago
  • opvkian
    Contest Holder
    • 3 years ago

    1. Logo Design is to be abstract. Don't make it too literal or cheesy.
    2. It needs to be smart, clean and easy to understand. It will be used by professionals, not a craft shop.
    3. "OPV" should be used by itself without the need to use "Online Partner Visa" with OPV

    • 3 years ago
  • opvkian
    Contest Holder
    • 3 years ago

    Please refer for colours and style of logo:
    http://www.pinterest.com/kpatton956/opv-logo-style-and-design/

    • 3 years ago
  • baiticheramzi19
    baiticheramzi19
    • 3 years ago

    hello sir, please check #34 and any feedback, thanks

    • 3 years ago
  • opvkian
    Contest Holder
    • 3 years ago

    The main concepts that our logo should reflect are:
    1. Visa
    2. Love
    3. Two People
    4. Future

    Also, "bring together", "travel" and "OPV as a bridge or catalyst or path or road."

    • 3 years ago
  • creativeartist06
    creativeartist06
    • 3 years ago

    Attached my Logo

    • 3 years ago

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