Design a Logo for our retail store and bar

  • Status: Closed
  • Prize: $175
  • Entries Received: 154
  • Winner: jass191

Contest Brief

We are an established retail store selling wine, beer and spirits. We are moving to a new location soon and will be adding a full-service bar where customers can get a glass of wine, cocktail or beer. We'll also be adding new product lines, including gourmet food items, while still selling wine, beer and spirits to go.

We want to redesign our logo and rebrand ourselves from our current identity of Juniper Wine & Spirits to our new image:

bar + market + bistro

The new logo should have at least some vague visual connection to our current one, preferably pulling from the color scheme. If you can work with two colors and then shades or screens of those colors, that's great. The colors also don't have to be exactly the same, but should be in the same general family.

The new logo it should be much more youthful, hip and urban. We also want to flatten and simplify the design a bit. Something that says "2.0" version of what we are now. A juniper branch or something natural with leaves and berries is OK, but you don't have to go overboard on that.

It has to look good on a business card but also on a large storefront sign. We would like to a do a neon sign using the logo, so something that would translate well to neon would be ideal.

See our attached current logo and a quick-and-dirty vague idea of where we might want to head with our new logo. The current logo is also attached as an Illustrator file in case you want to pull elements from it.


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Employer Feedback

“Jass191 submitted several good designs for our contest and worked well to incorporate our ideas, delivering good work in a timely manner. Highly recommended.”

Profile image YellowstoneGate, United States.

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