Design a Logo for Savvage - Sports Nutrition

  • Status: Closed
  • Prize: $175
  • Entries Received: 69
  • Winner: zetabyte

Contest Brief

Logo Brief for SAVVAGE

Summary
The Savvage brand has been created to primarily fulfil the nutrition & energy supplements requirements of mountain and off-road cyclists. There is a recognised issue of consumers not fully understanding their nutritional requirements and if they do there is little brand loyalty to fulfil that recognised requirement.
Savvage has identified a niche opportunity to service these consumers with the required supplementary products in handy 'day packs' for their competitive event's performance supported with nutritional advice for both core and supplements. Although supplementary products are currently available to this market from established brands the 'day packs' are unique as they are designed to remove the consumer's uncertainty of which product or supplement will provide their requirement and provide a competitive advantage to those not supplementing or supplementing incorrectly.
The 'day packs' contain a tailored selection of products to support all stages of competitive cycling from pre-energizing, through on track hydration and maintenance and post event recovery. With a matrix of requirements, a number of 'day packs' are available depending on the number of the consumer's factors, i.e. sex, body weight, course distance. The Savvage range is initially available online through the Savvage website and are supported with a PR, advertising and PPC campaign targeted directly at the mountain / off-road cycling market. To capture the consumer's hearts and minds the visual branding of Savvage is specific to this identified targeted audience.

Primary Savvage Tagline - UNLEASH YOUR INSTINCT!
Savagery carries with it a less evolved and rational persona and reflects a more 'primitive' instinct.

Secondary Savvage Tagline (Product Slogan) - STAY UNLEASHED!
The target demographic is generally a male, amateur / weekend mountain biker. They are not necessarily specialists, or elite athletes, but mass channel consumers. Traditional nutritional supplement brands use 'extreme labeling' to appeal to their core consumers. These are technically styled and promote hardcore 'extreme performance enhancement'.
Savvage is not a bodybuilding brand and should avoid this message. Instead the brand should be contemporary, appealing, and approachable to the niche mountain biking road cycling consumer. These consumers are not nutrition experts and do not necessarily understand what supplements they should or need to take in order to get the very best from their efforts.

Logo Design Brief
o The Logo for 'Savvage' should reflect the fierce, untamed spirit of the competitive and gruelling nature of mountain biking. It should be easily recognisable as a stand-alone graphic and have implicit association with the core target consumer group (cyclists).

o The logo for 'SAVVAGE' should be clear enough for it not to be mis-read as 'SAWAGE' or even worse 'SEWAGE'.

o The logo should be striking to stand out on product packaging against competitor brands

o With mountain bikers being the first niche for Savvage to enter the design should have a strong visual link. Once the product grows into other niche markets, i.e. road racing, the visuals should be easily interchangeable. The consumer should have a motivational connection with the Savvage brand.
We will need the graphic to be supplied as a high res vector, so that it can be used in all types of scenario.

WE ARE REALLY LOOKING FOR A DESIGN THAT IS RAW, MEAN, DANGEROUS AND HIGH IMPACT.

Take a look at some of our competitors:
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Attached files:
Savvage Logo first concept
Mood boar

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Public Clarification Board

  • crazypyxl
    crazypyxl
    • 4 years ago

    Hope the Ch looked at all designs before making the decision.

    • 4 years ago
  • multimediacorp
    multimediacorp
    • 4 years ago

    Please check out design #87 .. Thanks!

    • 4 years ago
  • dondonhilvano
    dondonhilvano
    • 4 years ago

    hi, thanks for this, hoping for a feedback on design #80

    • 4 years ago
  • sandeep9843
    sandeep9843
    • 4 years ago

    Hello sir, please check my entrie #78, and I am sure you will like it very much. I have created very simple and clean design. If you want any changes please let me know. Regards, sandeep

    • 4 years ago
  • antodezigns
    antodezigns
    • 4 years ago

    Please check #53,#76,#75,#63,#62,#47

    • 4 years ago
  • creatvideas
    creatvideas
    • 4 years ago

    Feedback

    • 4 years ago
  • sylvia17
    sylvia17
    • 4 years ago

    Hi Savvage Team! It seams that many of us seem a bit confused by your guidelines. In order to provide you with an outstanding design we need to clearly understand what are you aiming for, stylistically. Most of us understand branding very well and I am sure we can deliver the good as long as we have clear guidelines.

    Is Savvage team looking for something completely different form their competitors, rough, mean primal as stated in the brief or something somehow similar to the competitors, stylized and elegant, or maybe you are looking for that sweet spot in between?
    Word logo or word+image logo?

    Give us some feed back, want ya;)

    • 4 years ago
  • sylvia17
    sylvia17
    • 4 years ago

    #57 and #56 has been corrected!

    • 4 years ago
  • KAI143
    KAI143
    • 4 years ago

    please rate and review entry no #51

    • 4 years ago
  • sylvia17
    sylvia17
    • 4 years ago

    ...this is a vector!

    • 4 years ago
  • sylvia17
    sylvia17
    • 4 years ago

    Hello, pls. check 48. Angry, mean, primal, still clearly readable:) Letters are unique enough that no other image needed, would become too busy. Let me know what you think. Thanks! - Syl.

    Ps; is it necessary to include two tag lines?

    • 4 years ago
  • antodezigns
    antodezigns
    • 4 years ago

    Please look at 47. Thanks.

    • 4 years ago
  • antodezigns
    antodezigns
    • 4 years ago

    Please check 43. Thanks

    • 4 years ago
  • descomgroup
    descomgroup
    • 4 years ago

    As promised, we have submitted our entries. More design going shortly. Please let us know your feedback on #21 #22 #23 #24 #25 and #26. Thank you

    • 4 years ago
  • mikhovski
    mikhovski
    • 4 years ago

    Hello, what do you think of #7, thanks

    • 4 years ago
  • baiticheramzi19
    baiticheramzi19
    • 4 years ago

    Please chek #4, #3 and feedback, thank you

    • 4 years ago
  • Designer0713
    Designer0713
    • 4 years ago

    Please see my design #2 Thanks! :)

    • 4 years ago
  • descomgroup
    descomgroup
    • 4 years ago

    Thank you for the opportunity. We are on it and will submit our designs shortly. Good Luck!

    • 4 years ago
  • Jevangood
    Jevangood
    • 4 years ago

    Think you can make the contest private. I finished a logo and would like to show u it in private.

    • 4 years ago

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