Design a Logo for TruckingTruth.com High Road CDL Training Program
- Status: Closed
- Prize: $220
- Entries Received: 110
- Winner: jack2685
I am looking for a logo for our online CDL training program called "The High Road Training Program". "CDL" stands for "commercial driver's license" which is the license you need to drive a truck in the United States. This program will teach people the information they need to pass the tests for their commercial driver's license (CDL) in the United States.
You can find the home page for the training program here: [login to view URL]
My website is [login to view URL]
The expression "High Road" means being the "better person" or travelling a path of integrity in life. So "The High Road Training Program" is meant to convey that our program is of very high quality, integrity, and professionalism.
I think I would like the words "High Road Training" on the logo. You can also try adding "TruckingTruth" to the logo somewhere, maybe "High Road Training" in big letters and "by TruckingTruth" in smaller letters but that might be tough. Might be too many words. You decide.
The current color scheme of the website is blue/black/white/gray/silver. I like those colors but I would certainly be open to others so be creative and show me your ideas.
Because I like the idea of "The High Road" being a more prestigious path I like the idea of a slightly illuminated background like those in the attached files. See what you can come up with. This is not necessary, just an idea.
I also love the style of the trucks in the attached images. Those images are incredible. Because "High Road Training" could mean almost any type of training, I think it's important for the logo to show right away that it is meant for truck driver training, so maybe incorporate an image of a truck into the logo.
About 90% of truck drivers in the United States are men, so this program is mostly aimed at men, but somewhat at women. So a more masculine logo would be better. A bold, tough, strong, confident look.
This program is aimed at individuals, not corporations. So I'd like a very professional, prestigious look, but not a "corporate" look if that makes sense. This is not aimed at corporate executives. It's aimed at ordinary, everyday people.
UPDATE On 8/12:
Ok, an update for everyone.
As far as colors, I really like the shades of blue from #18 and #40. It goes good with gray or silver. I also think that I may have limited everyone on the colors a bit too much. Maybe something to accent the blue like in #48 would be a good idea. I know I definitely do not want any red in it.
As far as the concept, I'm really starting to like the idea of the mountains in the background, a roadway, and the truck pointing upward toward the sky. #53 really has my attention. I like the clean look of the graphics. I want custom graphics where the features are easy to recognize but without too much detail so it doesn't look cluttered. I actually like the clean look of #18, but I'd really like other features too.
I'd also like something interesting with the font. Finally, what I'll want in the end is two different versions of the same logo. One might have more detail on it that would look good if it were shown large on a page. The other would be a much more simple ".png" version with a transparent background that I can use as an icon with any background color.
I hope I'm helping and not making this more confusing for everyone! :-) The entries are getting better as we go and you guys have really helped me find a concept that I like!