Design a Logo for 'Unbound' Gym Apparel

  • Status: Closed
  • Prize: $150
  • Entries Received: 146
  • Winner: joshilano

Contest Brief

We want a logo that can express the feeling of no boundaries or breaking your limits. We feel that the incorporation of wings in may help convey this idea,however open to anything. Logo should be reproducible across media (YouTube, tv, tshirts,web, print etc). We are after something original, simple and timeless.

An effective logo should be:
- Describable
- Memorable
- Reproducible without color (b/w)
- Scalable

General rules:
- No photos in logo
- No more than two fonts
- Test for scale, reproductivity
- Dont be trendy, we want something effective and timeless
- Say one thing and one thing only
- Avoid gradients

Principles:
Balance- multiple elements work together within composition (not necessarily symmetrical)
Rhythm- graphically
Proportion
Dominance- where the focus is and where the subservient elements are
Unity- making sure it all holds together

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