Design a new logo

  • Status: Closed
  • Prize: $100
  • Entries Received: 94
  • Winner: boaleksic

Contest Brief

I am looking for a new logo design for a new Betting app, which will be aimed at 18-40's UK males. I am very open to suggestion in terms of how this logo develops. I have attached one logo that we considered, and liked, although it is not freely available/ usable for us.

The product will be called Bet Squad, and I am looking for something that can be used as a company Logo, and potentially an icon for the mobile app itself. This part is not essential, but anything that can be used for both will be a bonus. The app at the moment is predominantly white, red and blue, although this can change for the right logo. The product is a sports betting app, mainly in football, so that may help them. Alternatively we are aiming at competition/ banter between users, so anything that portrays that could be useful.

I will be fully available to answer questions over the next few days, and will look to give quick feedback on designs so that we can move quickly to getting the right design.

Recommended Skills

Employer Feedback

“Thanks for the design and all files etc”

Profile image Salsadippa, United Kingdom.

Top entries from this contest

View More Entries

Public Clarification Board

  • irisdesign
    irisdesign
    • 8 months ago

    #74 is a copy:
    https://www.shutterstock.com/image-vector/vector-grunge-soccer-ball-tshirt-poster-268344587?src=rCg-xAJLVqQG3MDNNdgZwQ-2-21

    • 8 months ago
  • munjila5811
    munjila5811
    • 8 months ago

    sir please check my entries thank you.

    • 8 months ago
  • Geelator
    Geelator
    • 8 months ago

    kindly check #145
    thanks

    • 8 months ago
  • graphichouse1
    graphichouse1
    • 8 months ago

    Kindly check #140, #141, #142, #143

    • 8 months ago
  • ratstudio
    ratstudio
    • 8 months ago

    Please check #139

    • 8 months ago
  • azshuvo4747
    azshuvo4747
    • 8 months ago

    Please check #112 #113

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    Hi, Sorry it has been a busy few days so struggling to keep up with the feedback on this one. There have been quite a few very good entries. I will try and find more time between now and end of the project to give better feedback

    • 8 months ago
  • justice92
    justice92
    • 8 months ago

    Please check #98 Thanks

    • 8 months ago
  • muhammadkakaira
    muhammadkakaira
    • 8 months ago

    check #78

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #32 we still like the idea of this one, although we think the logo itself needs to be improved

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    I'll have a lot less time today to give individual feedback, but will look to 4* any that stand out, and 2* if I think it's less interesting. I had a chance to speak to a number of colleagues yesterday, so I've also 4* any that were picked out as useful. The 5* one was actually picked out as good by everyone who looked at them.

    • 8 months ago
  • boaleksic
    boaleksic
    • 8 months ago

    ...and #70

    • 8 months ago
  • boaleksic
    boaleksic
    • 8 months ago

    Please check #68
    Hope you like it.

    • 8 months ago
  • vishaldonga811
    vishaldonga811
    • 8 months ago

    Plz.. check entry #53..Thank you

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #48 Thanks, we aren't sure which ones we prefer now! I'm going to circulate all of these amongst a few colleagues. i think I need to give a bit more definition on which route we should take. I need to make a difference between what I like personally, and what will fit the product. I'll update you with any feedback as it comes in

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #47 iris, thanks for the tshirts, but this is going on a mobile app and/or website so we dont need those at the moment (the other one looked better on the TS though!)

    • 8 months ago
    1. irisdesign
      irisdesign
      • 8 months ago

      Hello sir, I know, just put it to see how #25 looks like. Thank you for your feedback.

      • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #43 This one may be "too army", I like the theming but probably more in the wrong direction. # 44 it looks good on a tshirt, when we get to that stage we will come back to you :)

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #42 is a possible, if i was purely a bookmakers this would work. need to think more about this one. #28 #34 #41 I think these 3 are going to be too plain. they are good logos, just won't appeal to my market #33 iris lets go down the route of the other one we really liked. #31 another one for our tshirts, good but not for the company logo

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #38 39, i really like these, but potentially too corporate. i dont want to rule them out though i really like it! #32 i dont like the finished logo, but i absolutely love the concept - this one hits the "banter button" more than any of the other designs

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #40 id like this for some of my other businesses but doesnt fit this one im afraid

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #27,#29 #30 too formal im afraid. #26 i like this, but its too cartoony for the product. #35 #36 wrong direction unfortunately

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #25 we love this one

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #21 #24 we like these, but i think they would go on our t-shirts rather than as a logo. #22 we were split on this one, some of us liked it, some not so keen. solid black is definitely "too clean" so if we did use it we'd want it to look more like #6 eg a bit worn. #23 thanks totally different, this one looks much more like a gambling app, so worth exploring further. not quite right for us, but other designs like this could be interesting

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #20 potentially too "clean" and not aggressive enough #19 thug life monkey, whats not to like :) Maybe a bit overdone thought we think. We like the font on this one a lot.

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    Just as a note - if we are including the product name it will likely be "Bet Squad" sorry if the monkey was misleading. #13 we like this one, but wonder if it would look better with bet squad bigger and overlaying the background image. guess it might not work with the imprint. #14 again "i" like this one but it's too "fun" for the user. #15 not quite the right direction im afraid #16 interesting with the football. my concern is if we develop into other sports it would be less interesting, althoughi wouldnt rule it out as football will likely be 70% of the product. #17 we like it but maybe too "fun" as well. note to use "Bet Squad" if we include. #18 we like this one, could be developed a bit. doesnt have to be black and white, although i guess that works with the imagery

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #11 like the font/style/ imprint, not the shield/ sword. #10 instant wow on this one, we all liked this one - can we get BET in there as well please? #12 like the football, but not the font sizing

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    One of the guys here said hyena's could be an interesting animal to use. No idea how you might work that in, but I'm keen for you all to know what we are thinking

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #9 i prefer the left one btw

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #9 - the theming is going in the right direction, but still not quite grabbing us. FYI Im going to start pushing some of these other designs back down to 2*'s that are less like what I think we need. I like elements of all of them though, so don't be offended :) It gives me room to only use 4 and 5's for really close matches.

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #8 This looks a bit like Thug Life, which I really like. Not sure about the character's face itself, but definitely going in the right lines. I like the font too. Another near 4* (BTW I will be using the 4* as a guide to ones we really like at this end, and I won't be putting out too many 5*s)

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    For clarity - we are using the word squad as in this term here (maybe this will help with theming?) :- SQUAD GOALS
    Gone are the days of a posse, gang and clique.
    It’s all about the squad this year — and they have squad goals.
    According to Urban Dictionary, the term is used to describe what you and your friends want to accomplish. A common “squad goal” would be friends wearing the same outfit or imitating another squad they look up to, like the Spice Girls.
    They could also do a mass selfie or some activity together.
    Singer Taylor Swift is who we blame for making this one popular (Basically, Taylor Swift has a Girl Squad, filled with the best looking, coolest women around.)

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #6 interesting theme, nearly a 4* on this one, but slightly unclear text, but this is going the right way. #7 This is an improvement on #4. Still not quite right

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #5 Not quite sure on the exact image, but I like the aggression on this one. This site could be about aggressive betting against your friends

    • 8 months ago
    1. sabbirraihan
      sabbirraihan
      • 8 months ago

      muscat is an aggressive tiger roaring .

      • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    #4 I like the frog, but not quite right. I won't say any more at this stage, as I'm worried I'll steer people down the wrong path. I find it hard to explain my thoughts...!

    • 8 months ago
  • Salsadippa
    Contest Holder
    • 8 months ago

    I'm actually open on mascot or betting related. I like the idea of a mascot although it is not essential. That being said, we really did like the monkey :) Also some feedback on #1 #2, while I like the design, I think it is too "nice" for what we are trying to achieve. While we are trying to achieve something young and fun, it should probably be a bit more dark/ moody/ cool. Sorry, that doesn't mean too much, but if I see some designs heading in that way, I will let you know.

    • 8 months ago
  • boaleksic
    boaleksic
    • 8 months ago

    Hi there.
    Quick question.
    Do you want something like a mascot (like the monkey from the brief),or something more betting related

    • 8 months ago

Show more comments

How to get started with contests

  • Post your contest

    Post Your Contest Quick and easy

  • Get tons of entries

    Get Tons of Entries From around the world

  • Award the best entry

    Award the best entry Download the files - Easy!

Post a Contest Now or Join us Today!