Design a ~40-Page PDF Guide (The Smart Life Blueprint) - full content written
- Status: Closed
- Prize: $50
- Entries Received: 6
- Winner: dwipujosulistio
Contest Brief
Description
The content for this guide is fully written and finalized in a Google Doc; what it needs now is a professional design and layout that turns it into something people actually want to read and keep. Think premium lead magnet — the kind of PDF that feels like it should cost money even though it's free. But not your typical "internet marketing" lead magnet. We want it to look and feel premium, but also minimal and calm. Not a "canva template" or super busy.
The guide covers 8 areas of an entrepreneur's life and business that need to be in alignment. Each of the 8 sections follows the same pattern: an introduction, a "Why This Is Critical" block, and a "Your First Step" action section. The designer should create a repeating visual template for these three beats so the document feels structured and consistent throughout.
Key points you'll be working with:
Source: finalized Google Doc with all written content, plus existing rough graphics as reference. As well as design notes throughout.
Reference: Michael Hyatt's "Shave 10 Hours Off Your Workweek" PDF (attached). That's the quality bar and general approach we're going for. Not exactly the same style or anything, just a reference.
Style: dark, minimal, gold-accented. Black or near-black on content, gold (#C5A55A range) as the accent color / section headers, subsection headers, off-white/smoke for body pages.
Tone: clean and professional. Not corporate, not flashy.
Format: US Letter (8.5" x 11"), digital PDF delivery.
Comments in the Google Doc flag specific design opportunities throughout — pull quotes, visual callouts, places where bullet points should be styled as designed elements rather than plain text, etc.
Graphics Needed
Reference material is provided for all of the following. Current versions are either screenshots, hand-drawn, or placeholder images — all need to be created or recreated to match the new design.
1. Cover design: Full branded cover — title, subtitle, author name. Current version is a ChatGPT-generated placeholder.
2. Smart Life Blueprint wheel diagram: The 8 areas arranged in a circle/wheel. This is the core visual of the entire document.
3. 8 section icons: One icon per area (Plan, Mindset, Work, Money, Metrics, Team, Habits, Health). Existing icons provided as reference — recreate to match the new design system.
4. Visioning Worksheet — blank: A branded worksheet template for the reader to fill in.
5: Visioning Worksheet — filled-in: Same template with example data already filled in.
6. Weekly Scorecard table: A sample weekly metrics tracking scorecard.
7. Compound Effect equation: Simple visual -- CHOICE + BEHAVIOR + HABIT + COMPOUNDED = GOALS.
8. Pre-Apex Improvements diagram: A curve showing the concept of making changes before you peak vs. waiting until things crash. Currently a hand-drawn sketch — recreate as a clean diagram.
9. Apex Memo CTA block: A styled call-to-action block at the end of the document. Should stand out without feeling salesy.
Optional graphics — no reference material for these, just ideas we'd like explored:
1. 5 Mindset Battles visual: Fixed vs. Growth, Victim vs. Owner, Scarcity vs. Abundance, Denial vs. Acceptance, Expert vs. Beginner. Some kind of comparison or versus visual.
2. 3-Circle Team Framework: Three groups -- Home Team, Advisor Trifecta, Mastermind. A visual showing these three circles and their relationship.
3. Habit Loop cycle: Cue → Routine → Reward. A simple three-part cycle diagram.
4. SmartHealth 5-dimension visual: Physical, Emotional, Intellectual, Spiritual, Social. A visual showing these five areas.
5. Self-Rating Diagnostic: A mini, one-page worksheet where the reader can rate themselves 1–10 in each of the five health dimensions.
Deliverables
1. Fully designed PDF, ready for digital distribution.
2. Source files (InDesign, Figma, or Illustrator — whatever your tool is).
3. All created graphics as separate high-res assets (we'll reuse these across ads, landing pages, and emails).
Acceptance
1. Layout feels premium and intentional, not templated.
2. Visual hierarchy is clear — section openers, body text, action steps, and callouts each have distinct treatments.
3. The repeating section pattern is consistent without being monotonous.
4. All graphics are clean, sharp, and consistent with each other.
5. Final PDF is optimized for screen reading (fast load, sharp at 100% zoom).
What We Want to See in Proposals
Show us enough to understand your vision for the whole piece. Specifically: the cover, the opening introduction section, one of the 8 core sections (showing how you'd handle the section opener, body text, and action steps), and the closing "What Happens Now" section with the CTA block. Include a few of the graphics — doesn't have to be all of them, just enough to see where you're going with the visual system. All reference materials, copy, and existing graphics are provided upfront. There is creative freedom here for what will look best and support the content.
Google doc with content: https://docs.google.com/document/d/1-B_0WjHlxZ1eFu3n4Lfq9BNy3Asai8y_epjXA42zDZk/edit?usp=sharing
Recommended Skills
Employer Feedback
“Dwi did an amazing job, superb communication, diligent and was willing to do what it took to get the job done exactly like we want. ”
chadjamesusa, United States.
Top entries from this contest
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dwipujosulistio Indonesia
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SagorSorder7 Bangladesh
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mubaidkhanz Pakistan
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mufeedghanem Yemen
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Rehman2786 Pakistan
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dwipujosulistio Indonesia
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