Design an infographic to explain Collaborative Marketing
- Status: Closed
- Prize: £50
- Entries Received: 9
- Winner: atomgraphicsuk
Hi, we're Comarketing Club ([login to view URL]). We connect businesses to other businesses that want to promote each other, i.e. do collaborative marketing campaigns. Normally, they're social media campaigns, like blogs, infographics or even just a tweet. By collaborating, they get to reach new customers, for much less money than they would pay for advertising. They attract new followers and also get interesting, relevant content to post on their social media channels.
Our ideal customer is a business with $100-200k turnover, selling direct to UK consumers, preferably something environmentally sustainable. They have over 1000 followers on social media already, but would love to grow this number. An example might be [login to view URL]
In order to sell this service, we'd love to have a visual explanation of what we're offering. Another designer created the two 'infographic' designs attached.
- 1st version: clearly explains the process, from the perspective of a single company, but doesn't really show how the other companies benefit (because Company A will then promote Company B) and so on.
- 2nd version: shows more clearly how working as a group extends their marketing reach, but the process isn't as clear, and it's still not clear that the other companies will benefit because each company will repay the favour and promote the others.
THE CHALLENGE: Create a new version of this diagram that clearly explains the process (HOW) as well as the benefits (WHY) to all of the companies involved. Feel free to rearrange it, rewrite it, reimagine it! Perhaps you think it'd work better as an animation, or a storyboard, or a cartoon? Go for it!
I have also attached our brand mood board to give you an idea of our brand feel, but you don't need to stick to this too closely. The main thing is that it is clear and smart, like the previous versions. No stock imagery or copying, please. I will need the AI files so that I can edit text etc. later.