Design packages and marketing material for our retail product serie
- Status: Closed
- Prize: €305
- Entries Received: 10
- Winner: madlabcreative
The contest is to create a new package design / theme for our retail products.
Products in our retail series includes the following products:
-Patty: 4 * 75 g, meat content 80%
-Patty: 6 * 100g, meat content 90%
-Oat-patty 4 * 75 g (100% vegan)
-Rotukarjapihvi 2*120g: a Breed beef patty, locally produced with full traceability (a more organic-style product, but not organic-certified)
The same concept should also be applicable on future retail products such as grilled kebab meat
Also we would like some suggestion on marketing materials.
I have uploaded the following files:
-photos of our current retail products: 6*100g and 4*75g
-A mockup on our newest product oat patty 4x75g
-Our logo: delicious food (also included as .eps)
-guidelines for our graphic identity: "Oles_graafinen_ohjeisto_v3" fonts used, colors (yellow is not used anymore, easily mistaken for chicken products)
-"magnum in store" - example of what i refer to as marketing material: some tips and ideas on how to promote and get visibility to our products in stores.
The graphic identity guidelines are in Finnish, but i think that the most important things can be understood without Finnish knowledge.
Feel free to ask if you have questions
You can also take a look on our website, to get a understanding of our graphic identity: [url removed, login to view]
We have been preferring to use orange as our color, so that our brand would be associated with it.
Naturally green is associated with vegan products as our new Oat patty.
Black and white are also frequently used
However, if you suggest other colors or ideas, feel free to apply them
The current packages are flow pack packages,
Applied to a plastic film with the sizes of: 350mm * 225mm (4*75g) and 405mm * 250mm (6*100g)
I have also adde some photos of the productm to get to know what kind of products it is:
oles kebab lowres
oles vege lowres
Oles burger highres
I'm looking forward for your entries,
“Madlabcreative did an excelent work, and the co-operation worked perfectly. We are very happy with the result and recommend madlabcreative :)”