Design Website Mockups for an AI Fintech Startup

  • Status: Closed
  • Prize: $250
  • Entries Received: 4

Contest Brief

I am looking for a website design concept that will allow for a great UX all the way through the conversion funnel. Below is the creative brief... if you have any questions please just ask while you're designing your entry.

Background On Us:
We are a small fintech AI startup focusing on the mortgage and real estate industries. We believe the number one problem for mortgage and real estate professionals in the industry today is uncertainty in lead quality. Using deep learning we identify homes highly likely to refinance or sell, thus eliminating lead quality uncertainty. Our current site is [login to view URL] . This way just a wordpress template I put together to get something up quickly.

Product Overview:
We plan to sell lead pack subscriptions within a defined geographic area. So an example would be if your a loan officer in San Francisco, CA you could sign up to buy 10 likely to refinance leads a month within a specific area in San Francisco. Users will be able to refine the exact type of leads they want by property & demographic attributes and lead types.

Mortgage Lead Types: Likely Refinance, Likely HELOC
Real Estate Lead Type: Likely Sellers Leads, and Likely Seller Referrals

Within the Real Estate vertical we will be selling Likely Sellers Leads and Likely Seller Referrals. Within mortgage we will only be selling leads, NOT referrals.

Value add guarantee: We will replace any likely lead that does not do what we predict it will do within 180 for FREE. If you buy 10 leads you will get 10 leads that actually do what we say they will do.

Objective of the site:
1) Educate visitors on how our product is created and works
2) Get visitors to sign up for SAAS lead pack. This will include selecting an area (custom polygon or city, zip or neighborhood) you want lead in, refine specific type of leads, monthly quantity, and add any upgrade items like getting social profile URLs appended to your leads or custom demographic targeting.

Target Audience:
Will be mortgage brokers, loan officers, real estate brokers, real estate agents. There needs to be a section for potential enterprise clients who want to discuss a custom deal.

Design Style:
Clean, modern, good use of whitespace and photos... NOT a dark design. Design must be fully responsive (desktop, tablet, phone).

* Home ( create excitement about company and products... I like a hero video running)
* Product Overview
* Product (mortgage leads)
* Product (real estate leads) ... include a compare real estate leads to referrals
* Product (real estate referrals)... include a compare real estate leads to referrals
* About US
* Contact Us
* Include an example of a lead popover modal and popup chat window.

Ordering pages (this is a VERY important part of the design contest!!)
** Select area and set targeting filters... user will see how many leads are available in area... this I am thinking should include a map. The map UX will be clean simple and intuitive. An example of a map UI/UX I think is pretty good is [login to view URL]
** Selecting the lead pack quantity they want each week (1, 2, 5, enterprise)
** Add on upgrade (like social profile URLs)
** Review order
** Checkout, placing a weekly recurring order

User account pages/dashboard
** Authenticated users will be able to see
*** how many leads they have,
*** how many days they have had each,
*** the predictive score for each
*** able to export leads in different formats
*** send leads via API to a set of integrated partners
*** add more leads to their subscription
*** buy a single lead at any time
*** see links to training videos, download followup scripts, and private facebook coaching groups, list of upcoming training events

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