Develop a Corporate Identity to assist us with our name change
- Status: Closed
- Prize: $250
- Entries Received: 145
We are about to launch a new digital business and have made the decision to change names as part of the business strategy. Our current business is called PAG Digital and we have a piece of software that we use internally and we call it "Rubin"
This name came from the statistician that invented a number of the crucial algorithms that our software uses that analyses the data from of campaigns. Donald Rubin is currently a fellow at Harvard University and you may wish to google him.
The new name of our business will have the name Rubin in it but as we offer so much more than just the algorithms we want to add something else to the name and that is why we are setting up this competition. Some suggestions could be
Rubin^2 - Rubin squared
Rubin+ - Rubin plus
The colours will be the same as our current style guide attached.