Develop a Logo for the flip

Contest Brief

Brief - Logo Contest for the flip


CLIENT IN SHORT

We are a tech startup that helps youth to excel in self-learning. In the era of digital distractions, their mission is to make sure technology provides the best conditions for any ambitious mind to remain focus in their learning process, and then reach unprecedented levels of knowledge and skills.

THE PRODUCT

Our first product is a connected flashcard device, the “flip”, that will help high school students to memorize the basic content and excel in their SAT exams.

The “flip” has two back-to-back 2.7 inches screens : Screen #1 to show the question (i.e. “The capital city of Germany?”) , Screen #2 to broadcast the answer (i.e “Berlin”). To acquire knowledge via the “flip”, the user will need to rotate the “flip” in two opposite senses : “Hard” or “Easy” from Screen #1 to Screen #2, “I knew it” or “I didn’t know” from Screen #2 to Screen #1.

The “flip” is connected to a mobile application that will collect data to improve each one’s learning process (which domain are you good at, where are your rooms of improvement…)

MARKET & COMPETITORS

Educational content providers (books and digital)
Online learning tools (Mainly Apps)
The main competitor is Quizlet : [url removed, login to view]

MARKETING OBJECTIVE

We need the “flip” to become ASAP the inevitable “top of mind” product when it comes to acquire/memorize essential knowledge and ace exams. The message is : learning and memorizing is crucial to succeed and achieve our goals, but this could be also fun and pleasant personal journey.

COMMUNICATION OBJECTIVE

We are creating a necessary brand content (logo, images, video, landing page…) to attract a pre-launch community of 5.000 to 10.000 interested people that will potentially buy “the flip”. These interested people will leave their email address to receive “product-launching” heads-up notification.

VALUES TO SHARE

Autonomy - Flexibility - Focus - Accessibility - Pleasure

AUDIENCE TO REACH

American High School Students (especially 11th and 12th grade who are taking SAT), who are digital native and part of the Generation Z and born in the early 2000’s with the Internet. In other words, they are 17-18 years old.

Let’s also keep in mind that the product brand has to appeal the parents (and the professors) of these high school students too.

TONE / STYLE
Serious, non-institutional and accessible. The flip’s brand content has to generate in our final-end audience (17-18 years-old American high school students born in early 2000’s with the Internet) a feeling of bonds and proximity.

MISSION

Based on all the information provided, you will design the flip’s first logo. This logo will be used in all the brand and communication contents, both digital and physical (advertisement banners, video, landing pages, press kit…).

Recommended Skills

Employer Feedback

“Very nice working with perpendiculerdes. He did a top job, provided very imaginative idea and work with us very professionnaly to arrive to a final result quickly. ”

Profile image DesideriusErasmu, France.

Top entries from this contest

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Public Clarification Board

  • Ahstudio1
    Ahstudio1
    • 6 months ago

    #449 is copied my design exactly #379 i am going to report this contest

    • 6 months ago
    1. jamilafridi
      jamilafridi
      • 6 months ago

      Totally agree, these bangalis had made us ashamed to be part of freelancer. They are cheaters which cant be removed due to being in their blood

      • 6 months ago
  • KreativeDesignZ
    KreativeDesignZ
    • 6 months ago

    please check #417, #418.. thanks

    • 6 months ago
  • adroitjasy
    adroitjasy
    • 6 months ago

    please check all my entry

    • 6 months ago
  • pjigara
    pjigara
    • 7 months ago

    Please Check #492 #490 Thanks

    • 7 months ago
  • Edwardtising
    Edwardtising
    • 7 months ago

    and #484

    • 7 months ago
  • AjijulHakim
    AjijulHakim
    • 7 months ago

    please check my entry #481 and #483 thanks

    • 7 months ago
  • Edwardtising
    Edwardtising
    • 7 months ago

    please #482 thank you.

    • 7 months ago
  • TrezaCh2010
    TrezaCh2010
    • 7 months ago

    Hi Sir ! Kindly Check My Entry #478 #480

    • 7 months ago
  • nazish123123123
    nazish123123123
    • 7 months ago

    please check #473

    • 7 months ago
  • aminotun720
    aminotun720
    • 7 months ago

    please check#472

    • 7 months ago
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • 7 months ago

    #469 #470 #471 ...thanks

    • 7 months ago
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • 7 months ago

    #465 #466 #467 #468 ...thanks

    • 7 months ago
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • 7 months ago

    #458 #459 #460 #462 #464 ..Thank you

    • 7 months ago
  • ideaplus37
    ideaplus37
    • 7 months ago

    Please Check my entries ....#371 & #407....Thanks

    • 7 months ago
  • adnanhossain1010
    adnanhossain1010
    • 7 months ago

    SIR PLEASE CHECK#449#450

    • 7 months ago
  • kaygraphic
    kaygraphic
    • 7 months ago

    please check #455 ,thank you

    • 7 months ago
  • shamaSP
    shamaSP
    • 7 months ago

    please check #442

    • 7 months ago
  • OcaDim07
    OcaDim07
    • 7 months ago

    hello CH.please check #436. thank you!

    • 7 months ago
  • tataanakqu
    tataanakqu
    • 7 months ago

    Mirror flip...

    • 7 months ago
  • tataanakqu
    tataanakqu
    • 7 months ago

    Please Check my entry #427 #428

    • 7 months ago
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • 7 months ago

    please check #356 #357 #358 #359 #361 ..thank you very much

    • 7 months ago
  • temwork
    temwork
    • 7 months ago

    plz chk,

    • 7 months ago
  • jamilafridi
    jamilafridi
    • 7 months ago

    Please have a look @ #406 #414 & #415 please. Thanks

    • 7 months ago
  • magicwaycg
    magicwaycg
    • 7 months ago

    they just copiers . you can see how they copy idea from together too . all project should be sealed for proven of this actions !

    • 7 months ago
  • captjake
    captjake
    • 7 months ago

    I dont need to put this link on each entry.
    http://mainview.ru/wp-content/uploads/2010/05/Flip-Logo-by-j-CAZ.jpg
    Sadly every entry here is copying this design, I hope atleast one of them is something different.

    • 7 months ago
    1. jamilafridi
      jamilafridi
      • 7 months ago

      Since the product is turning on itself I am thinking of a logo in the form of an ambigram i.e. a logo that can be read from side. like the one here https://goo.gl/images/e5B2UG or https://goo.gl/images/xTA4ed . Thank you all for your entries and let keep up the good work!

      • 7 months ago
  • marcusodolescu
    marcusodolescu
    • 7 months ago

    #401, #404. I am looking forward for your feedback. Thank you.

    • 7 months ago
  • marcusodolescu
    marcusodolescu
    • 7 months ago

    #401. Thank you.

    • 7 months ago
  • ullashxp
    ullashxp
    • 7 months ago

    PLZ CHECK #387 & #398

    • 7 months ago
  • adroitjasy
    adroitjasy
    • 7 months ago

    sir please rate or reject #392#393#347 .

    • 7 months ago
  • ullashxp
    ullashxp
    • 7 months ago

    (FLIP) IN (RECTANGULAR) #387 HOPE YOU LIKE IT.....

    • 7 months ago
  • alexandersazon
    alexandersazon
    • 7 months ago

    please check #348.

    • 7 months ago
  • aminotun720
    aminotun720
    • 7 months ago

    please check#381

    • 7 months ago
  • aminotun720
    aminotun720
    • 7 months ago

    please check#380

    • 7 months ago
  • adnanhossain1010
    adnanhossain1010
    • 7 months ago

    sir please check#377#378

    • 7 months ago
  • aminotun720
    aminotun720
    • 7 months ago

    please check#376

    • 7 months ago
  • deep844972
    deep844972
    • 7 months ago

    Please check #372 #373 #374 thanks

    • 7 months ago
  • designinjector
    designinjector
    • 7 months ago

    #366

    • 7 months ago
  • designinjector
    designinjector
    • 7 months ago

    Plz check #363

    • 7 months ago
  • designinjector
    designinjector
    • 7 months ago

    Plz check #363

    • 7 months ago
  • designinjector
    designinjector
    • 7 months ago

    Plz check #363

    • 7 months ago
  • designinjector
    designinjector
    • 7 months ago

    #363

    • 7 months ago
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • 7 months ago

    please check #356 #357 #358 #359 #360 #361 ..thank you very much :)

    • 7 months ago
  • aminotun720
    aminotun720
    • 7 months ago

    please check#351

    • 7 months ago
  • aminotun720
    aminotun720
    • 7 months ago

    please check#350

    • 7 months ago
  • ullashxp
    ullashxp
    • 7 months ago

    plz check #349 :)

    • 7 months ago
  • adroitjasy
    adroitjasy
    • 7 months ago

    #347 plz chk

    • 7 months ago
  • shamaSP
    shamaSP
    • 7 months ago

    Please check #339

    • 7 months ago
  • shamaSP
    shamaSP
    • 7 months ago

    Please check #338

    • 7 months ago

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