Develop an Identity (logo, font, style, website mockup) for AviationShake

  • Status: Closed
  • Prize: £320
  • Entries Received: 55
  • Winner: satgraphic

Contest Brief

AviationShake is a new startup based in east London, offering CV and interview skills for graduates and individuals wanting to enter or progress within the aviation industry.
What do we need?
A visual identity. We have a name, and a business model. We don't have an image. We need a logo, and design for our website, business cards, stationery.. you name it.
Who are we?
Mike & Jay (Jagoda, if she's being fussy). We're both industry professionals. I'm a pilot flying out of London City Airport, and Jay is an account executive for a ground handling company at London City. We've had this idea for nearly 6 months and we've finally decided to put our money where our mouths are. We're both young (well, under 30) and we're both passionate about the industry. I've a history in web design and development, as well as solid contacts within major recruitment training providers. Jay is a Master of Airline and Airport Management (literally - she graduated from the University of West London) - she's got the industry knowledge that'll really help us get a foothold and keep us going. We both play Squash. I LOVE Marmite, Jay HATES it.
Our industry?
We're highly focused on aviation - the sector provides some unique challenges and often an individual is faced with applications to huge, multi-billion £ companies. Big, impersonal corporate monoliths with 'corporate visions' and 'group strategies'. Yet, the industry is a small world, everyone knows someone who knows someone. It's the very king of highly-networked, multi-connected spaces. We believe that, outside of the well-known professions in the industry (ie: Pilots), there's little support out there for people hoping to raise themselves above the crowd. We hope to tap into this pool of self-motivated individuals who want to to go the extra mile (and yes, pay) to improve their chances of being selected.
What do we do, exactly?
We run workshops. Training for people to improve their chances of advancement. We provide professional training from instructors with years of experience, and great track records of improving CV and interview techniques. We also invite industry experts, movers and shakers to speak at the events and add valuable industry information for the attendees. The training aims to improve an individual's marketability within the industry - with a focus on getting them a new, first or better job. We'll also provide networking opportunities. At least, that's the vision.
When do we need it by?
ASAP! The sooner we have a brand, the sooner we can get out there and sell our model!
What, roughly, are we looking for?
We need a logo, website and stationery. We have an in-house development team to implement the design on the web so we're only after the design itself.
Style?
We're keen on minimalist design, clean and sharp - but we want to appear friendly and approachable.
Some ideas?
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How do you win the prize?
The design we pick will be quirky, memorable. It MUST scale well, and it must stand out. The winning design won't look like all the other cold-and-clean aviation industry logos out there. We're not keen on looking big and corporate, we're interested in appealing to individuals, not companies. Humour is definitely allowed - we're a strange bunch and we don't take ourselves too seriously. The winning design will reflect this.
What else?
The winning designer will become our go-to designer for future projects. We're not talking life-changing amounts of work here, we're not that big (yet!) - But if we like the design and we like you.. well.. makes sense, right?
Many Thanks for reading all of this, and good luck!

Mike,
Partner, AviationShake

Recommended Skills

Employer Feedback

“satgraphic won our design contest. They didn't just enter, they took stock of what we'd briefed and took time to look through the other entrants and our comments and feedback. They took great care to capture both our brief and our personalities, and they nailed it in a single try. They listened to feedback and worked very hard to tweak and expand on their (excellent) ideas. Truely talented designers and I wouldn't hesitate in recommending them to anyone.”

Profile image Mikebert, United Kingdom.

Top entries from this contest

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Public Clarification Board

  • Mikebert
    Contest Holder
    • 4 years ago

    Congratulations satgraphic.

    I can't say enough just how much we loved your work. It really blew us away.

    By focusing on who we are, as much as what w're trying to do you really managed to capture exactly what we're trying to project - that we're two different but passionate and interesting individuals with a real drive to improve the industry. What you did was capture that perfectly, and we're incredibly happy to award you the prize.

    Thankyou so much!

    Mike & Jay

    • 4 years ago
    1. satgraphic
      satgraphic
      • 4 years ago

      Dear Mike and Jay, as we have said before, it is a real pleasure to participate in this particular contest. As soon as we read the brief we have managed to get a glimpse of you both, personally and professionally, which gave us the idea of these two characters, different in appearances with the common passion. On the other hand, we are a couple as well, working together, being completely different, with different backgrounds, views, even different cultures, but with same interests and wish to escape the conventional.
      Very best,
      Simon & Maja

      • 4 years ago
    2. Mikebert
      Contest Holder
      • 4 years ago

      Thanks so much guys.

      I think the term 'nailed it' fits here. :)

      • 4 years ago
  • rogeriolmarcos
    rogeriolmarcos
    • 4 years ago

    satgraphic great work, I gave you a heart :)

    • 4 years ago
    1. Mikebert
      Contest Holder
      • 4 years ago

      ..Which was good.

      I think we went for that one because the ideas behind it were awesome. Basically, satgraphic took our brief and our communications on the contest to date and developed a logo/brand that was focused not just on what we're trying to do, but who we are.

      They drew influence from a lot of the other works on here - to be honest, we'd intended this. We wanted to provide lots and lots of open feedback in the hope that designers would browse the other entries as they were submitted and this would steer efforts.

      • 4 years ago
    2. Mikebert
      Contest Holder
      • 4 years ago

      In short, we specifically ran the contest un-sealed to provide as much inspiration and guidance to entrants as possible. I grant that plagiarism was a risk of this approach, but we were happy that we could spot any we thought took the 'inspiration' euphemism too far.

      We're absolutely stunned by how much effort people put into this contest, and picking a single winner was possibly one of the single hardest decisions I've had to make. There was genuinely so much great work out there, from people like gerardway and Dokins and rogerolmarcos - great work coupled with brilliant engagement and communication. In the end, though, there could only be one winner.

      • 4 years ago
  • nomi17213
    nomi17213
    • 4 years ago

    congratulation satgraphic that is a beautiful logo design

    • 4 years ago
    1. satgraphic
      satgraphic
      • 4 years ago

      Thanks a lot! We really working on this one.

      • 4 years ago
  • satgraphic
    satgraphic
    • 4 years ago

    Hi Mike. Thanks a million for choosing satgraphic! This was great contest/project from the very begging. We have been biting our nails for the past hours and are enormously happy now.

    • 4 years ago
  • Mikebert
    Contest Holder
    • 4 years ago

    Guys... we've picked a winner.

    12 Noon, we'll award!

    Cheers!
    Mike

    • 4 years ago
    1. himel302
      himel302
      • 4 years ago

      Waiting for the lucky winner

      • 4 years ago
  • rocket333
    rocket333
    • 4 years ago

    #184 similar - http://www.verskans.com/wp-content/uploads/2013/03/airplane_logo-150x150.gif

    • 4 years ago
  • rocket333
    rocket333
    • 4 years ago

    #200
    http://blog.templatemonster.com/2011/05/09/free-website-template-airlines/

    • 4 years ago
  • rogeriolmarcos
    rogeriolmarcos
    • 4 years ago

    #186 Copies


    http://www.dreamstime.com/stock-photography-cartoon-airplane-image27447242

    • 4 years ago
    1. gerardway
      gerardway
      • 4 years ago

      http://blog.templatemonster.com/2011/05/09/free-website-template-airlines/

      • 4 years ago
    2. rogeriolmarcos
      rogeriolmarcos
      • 4 years ago

      Wow....

      • 4 years ago
  • gerardway
    gerardway
    • 4 years ago

    #200
    http://blog.templatemonster.com/2011/05/09/free-website-template-airlines/

    • 4 years ago
  • Mikebert
    Contest Holder
    • 4 years ago

    Oops!

    We didn't realise that rejecting designs negatively impacts on your XP points on freelancer. I'll be going through and un-rejecting all the good designs, I promise!

    We'll find a better way of selecting our favourites!

    Mike & Jay

    • 4 years ago
  • Mikebert
    Contest Holder
    • 4 years ago

    Sorry for going dark for half a day folks - I had pilot things to deal with!

    The contest is now closed - we can't thank you all enough for all your hard work, It's been a hell of a ride!

    What happens now? Well, we've whittled the designs down to less than 5 that we really, really like - we're going to take a few days to discuss and develop the potential of each of these, plus seeking advice from some industry experts on what will suit our business plan best. When this process is complete we'll be back with you and awarding a winner! I'm hoping we'll complete our review and diligence before next weekend, maybe sooner.

    You'll see us rejecting designs that didn't make the cut over the next couple of days - I'll try to comment on each and every idea with why it didn't make the cut. The quality of work is universally staggering, and we're gutted that we have to pick only the one entry.

    More soon, and once again, thankyou all so much for your hard work!

    Mike

    • 4 years ago
    1. rocket333
      rocket333
      • 4 years ago

      Thanks for supporting all the designers

      • 4 years ago
  • rocket333
    rocket333
    • 4 years ago

    Any update ???

    • 4 years ago
  • coreYes
    coreYes
    • 4 years ago

    Are you going to extend the contest?

    • 4 years ago
  • amsha
    amsha
    • 4 years ago

    hope u don't mind me bothering u with something new
    #211 #212 #213

    • 4 years ago
    1. amsha
      amsha
      • 4 years ago

      for ur further consideration, #225

      • 4 years ago
  • himel302
    himel302
    • 4 years ago

    Hello Mikebert ,,, i did some new work #214 #215 #216 #207 #219 #220 #221 ,,, if you like please make some feedback on my design . I hope i can get replay soon . Have a nice day .

    • 4 years ago
  • himel302
    himel302
    • 4 years ago

    Please check #219 #220

    • 4 years ago
  • himel302
    himel302
    • 4 years ago

    Please check #217

    • 4 years ago
  • gerardway
    gerardway
    • 4 years ago

    #205

    • 4 years ago
  • himel302
    himel302
    • 4 years ago

    Hello Mikebert ,,, i did some new work #214 #215 #216 #207 ,,, if you like please make some feedback on my design . I hope i can get replay soon . Have a nice day .

    • 4 years ago
  • himel302
    himel302
    • 4 years ago

    Hello Mikebert ,,, i did some new work ,,,,, #214 is my new work . Please take a look and feedback . I did with a website mock-up . I need some feedback from you sir .

    • 4 years ago
  • himel302
    himel302
    • 4 years ago

    please feedback #210

    • 4 years ago
  • rocket333
    rocket333
    • 4 years ago

    Please review #209

    • 4 years ago
  • himel302
    himel302
    • 4 years ago

    Sir i need some feedback on #207

    • 4 years ago
  • himel302
    himel302
    • 4 years ago

    Please feedback #203 and i will make all brand and identity

    • 4 years ago
  • saraarif87
    saraarif87
    • 4 years ago

    check out #201

    • 4 years ago
  • amsha
    amsha
    • 4 years ago

    please check #199
    i don't know if it's good, but looking forward for ur feedback

    • 4 years ago
    1. amsha
      amsha
      • 4 years ago

      thank u for considering :)
      sorry, i'm not really good in english

      • 4 years ago
    2. Mikebert
      Contest Holder
      • 4 years ago

      Not a problem! Thanks so much for the entry!

      • 4 years ago
  • satgraphic
    satgraphic
    • 4 years ago

    Hi Mike, we hope you have room for one more entry/idea. Please check #196. Looking forward for comments. Thanks!

    • 4 years ago
    1. Mikebert
      Contest Holder
      • 4 years ago

      Always room for more ideas! I'll have comments on there in a few moments!

      • 4 years ago
    2. Mikebert
      Contest Holder
      • 4 years ago

      Humbled. Completely humbled.

      • 4 years ago
  • rogeriolmarcos
    rogeriolmarcos
    • 4 years ago

    Please check #195

    • 4 years ago
  • nomi17213
    nomi17213
    • 4 years ago

    please check #164

    • 4 years ago
    1. Mikebert
      Contest Holder
      • 4 years ago

      Hi nomi17213,

      Thanks for your submission - I like what you've done with the text. However, for me, the logo has too many colours and doesn't really capture 'us'. The birds-eye view of a plane comes across as a little cliche for the aviation industry (go figure!) and so it's something we're trying to steer away from (unless, like in #107, it's done very, very well).

      Many Thanks for all your hard work!
      Mike

      • 4 years ago
  • suhas02
    suhas02
    • 4 years ago

    please check#163 #173

    • 4 years ago
    1. Mikebert
      Contest Holder
      • 4 years ago

      Hi suhas02 - thanks for the submissions!

      I'm trying to describe why I'm not particularly taken with these two - they're great pieces of work (#163 especially). I just don't think they reflect our vision very well.

      Sorry, and thankyou for your efforts!
      Mike

      • 4 years ago
  • alexandracol
    alexandracol
    • 4 years ago

    Hi! Please check my new entry #165 #166 #167. Thank you!

    • 4 years ago
    1. Mikebert
      Contest Holder
      • 4 years ago

      Hi alexandracol,

      Thanks for all the hard work - I think we both prefer the earlier submissions from you #107 and #106 In fact, we're starting to close out the ones we'd "probably not" pick, and make a note of the ones we can actually see as our identity - #107 particularly is making the cut, and is in with a serious chance of winning.

      The only thing it's missing is some guidance as to how we'd apply that design online.

      Many, many thanks for your superb work!
      Mike

      • 4 years ago
  • MSabor16
    MSabor16
    • 4 years ago

    Hi Mike, i am working on the web mockup and your corporate ID, and i would appreciate if you could comment and rate my entry #186 .

    • 4 years ago
  • rocket333
    rocket333
    • 4 years ago

    Hello Mikebert , Thanks for last comment . I need some feedback and review in my new submit #183 .

    • 4 years ago

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