Develop an Identity (logo, font, style, website mockup) for AviationShake
- Status: Closed
- Prize: £320
- Entries Received: 55
- Winner: satgraphic
AviationShake is a new startup based in east London, offering CV and interview skills for graduates and individuals wanting to enter or progress within the aviation industry.
What do we need?
A visual identity. We have a name, and a business model. We don't have an image. We need a logo, and design for our website, business cards, stationery.. you name it.
Who are we?
Mike & Jay (Jagoda, if she's being fussy). We're both industry professionals. I'm a pilot flying out of London City Airport, and Jay is an account executive for a ground handling company at London City. We've had this idea for nearly 6 months and we've finally decided to put our money where our mouths are. We're both young (well, under 30) and we're both passionate about the industry. I've a history in web design and development, as well as solid contacts within major recruitment training providers. Jay is a Master of Airline and Airport Management (literally - she graduated from the University of West London) - she's got the industry knowledge that'll really help us get a foothold and keep us going. We both play Squash. I LOVE Marmite, Jay HATES it.
We're highly focused on aviation - the sector provides some unique challenges and often an individual is faced with applications to huge, multi-billion £ companies. Big, impersonal corporate monoliths with 'corporate visions' and 'group strategies'. Yet, the industry is a small world, everyone knows someone who knows someone. It's the very king of highly-networked, multi-connected spaces. We believe that, outside of the well-known professions in the industry (ie: Pilots), there's little support out there for people hoping to raise themselves above the crowd. We hope to tap into this pool of self-motivated individuals who want to to go the extra mile (and yes, pay) to improve their chances of being selected.
What do we do, exactly?
We run workshops. Training for people to improve their chances of advancement. We provide professional training from instructors with years of experience, and great track records of improving CV and interview techniques. We also invite industry experts, movers and shakers to speak at the events and add valuable industry information for the attendees. The training aims to improve an individual's marketability within the industry - with a focus on getting them a new, first or better job. We'll also provide networking opportunities. At least, that's the vision.
When do we need it by?
ASAP! The sooner we have a brand, the sooner we can get out there and sell our model!
What, roughly, are we looking for?
We need a logo, website and stationery. We have an in-house development team to implement the design on the web so we're only after the design itself.
We're keen on minimalist design, clean and sharp - but we want to appear friendly and approachable.
How do you win the prize?
The design we pick will be quirky, memorable. It MUST scale well, and it must stand out. The winning design won't look like all the other cold-and-clean aviation industry logos out there. We're not keen on looking big and corporate, we're interested in appealing to individuals, not companies. Humour is definitely allowed - we're a strange bunch and we don't take ourselves too seriously. The winning design will reflect this.
The winning designer will become our go-to designer for future projects. We're not talking life-changing amounts of work here, we're not that big (yet!) - But if we like the design and we like you.. well.. makes sense, right?
Many Thanks for reading all of this, and good luck!
“satgraphic won our design contest. They didn't just enter, they took stock of what we'd briefed and took time to look through the other entrants and our comments and feedback. They took great care to capture both our brief and our personalities, and they nailed it in a single try. They listened to feedback and worked very hard to tweak and expand on their (excellent) ideas. Truely talented designers and I wouldn't hesitate in recommending them to anyone.”
Mikebert, United Kingdom.