Develop Corporate Logo and Identity

  • Status: Pending
  • Prize: $200
  • Entries Received: 59

Contest Brief

We developed a mobile waterless car wash company which has been operating for about 1 year under the brand name UberShine Mobile Car Wash.

The response to our services has been beyond our expectations, with continued customer growth, and several companies who have approached us to become our regional franchisees and open more branches of our business around the country.

To date we only have a basic logo, business card and brochure which have all been designed by us, in response to the need for each of these items.

We are now at the point in our business where we have to finalize our logo, uniforms, brochures, business cards, vehicles, and website before we open any franchises.

The aim of this contest is to find a designer who can develop our corporate image, and who we can work with on an on going basis to build that image throughout all future areas of the business.

Our chosen colors at the moment are Orange, Black, Dark Grey/Carbon Fibre, and White.

Our current thinking is for the predominate color for the company to be a very bright orange so as to stand out.

When we think of the UberShine brand and where we see it, we think of the following
UberShine is
Professional
Vibrant
Bold
Fun
Friendly
Approachable
Clean
Clear
Eco friendly
Highest quality

We want a bright orange to be the main color of the company, but are struggling at the moment on how to use an orange logo on an orange uniform, or car, as we felt that a purely black uniform or vehicle with the orange logo on it looked good but was not vibrant enough, and was too hot for a uniform in our southern hemisphere summers.

We want you to revamp or redesign of the logo and color scheme, and show how it can be carried through business cards, uniforms, brochures, website, vehicles, etc.

Our mobile car wash uses VW Golfs with chrome rims as our vehicles, and its sister company UberShine Tuck Washing will utilize the same branding and logo, but will be put onto our Mitsubishi Triton Utility vehicles with wheel arch flares bigger tyres on 20 inch chrome wheels with a chrome nudge bar on the front and a chrome sports bar behind the cab. As the Tritons are used in the Truck washing business they have to look more rugged/manly to fit in better with the trucking industry

It would also be good if the logo had a 3d look to it, ie if the round smiley face looked as if it was on a round convex surface

I have added the basic logo we have so far, along with images from our thought board on the kinds of things we are thinking about.

Square logo
Rectangular logo
t shirts we did as a concept
pictures of the bold sort of look we want to achieve with the VW Golfs and the Mitsubishi Tritons
For the uniforms we are currently thinking Black denim jeans with an Orange and Grey or Orange and Black shirt. The main front of the shirt should probably be black or dark grey to hide any dirt that gets on the uniform from washing, with orange on the back and sleeves.
We like the Formula 1 race team uniform look for the car washing, and maybe something along the lines of a drivers race suit for the Truck Washing crews.

Recommended Skills

Public Clarification Board

  • nboccara
    nboccara
    • 12 months ago

    #59 please

    • 12 months ago
  • nboccara
    nboccara
    • 12 months ago

    Please have a look at #58

    • 12 months ago
  • FJamesNZ
    Contest Holder
    • 1 year ago

    Can you all show me what you would change to perfect the logo we already have, and how you would implement it on a mostly orange uniform shirt and mostly orange vehicle

    • 1 year ago
    1. shafayetmurad152
      shafayetmurad152
      • 1 year ago

      #guaranteed

      • 1 year ago
    2. nboccara
      nboccara
      • 1 year ago

      Please check #46 with your own logo

      • 1 year ago
  • shafayetmurad152
    shafayetmurad152
    • 1 year ago

    #guaranteed

    • 1 year ago
  • FJamesNZ
    Contest Holder
    • 1 year ago

    We also want the look to be strong and bold especially on the vehicles, as in the sample ideas we sent with the brief

    • 1 year ago
  • FJamesNZ
    Contest Holder
    • 1 year ago

    We are looking for a corporate identity, and how the logo could be incorporated into uniforms and vehicles, particularly if the main colour of the uniform top, or vehicle is bright orange

    • 1 year ago
  • mr180553
    mr180553
    • 1 year ago

    Please check #7

    • 1 year ago

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