Develop 3 new different display/POP solutions for Message Earth greeting cards.

  • Status: Closed
  • Prize: $490
  • Entries Received: 7
  • Winner: Ruelll

Contest Brief

Message Earth ([login to view URL]) is a small company based in Denmark selling sustainable greeting cards. In 8 days’ time, we have a meeting with a large supermarket chain in UK.
They like our greeting cards, but think that our existing display solutions do NOT work for their supermarket chain. All our greeting cards have the same size: 12,2cm width x 16,2 cm high. Also note that we have both standard greeting cards with illustrations in front. and we got Grow Magic greeting cards with seeds included to plant (chili, flower and basil seeds).
The potential new supermarket chain customer has asked us to come up with 3 different new display/POP solutions for our greeting cards which tell (A) their consumers, in supermarkets stores, that a Message Earth greeting card is environmental friendly/ECO or that we plant trees for every 20. Greeting card sold. (B). tell their customers that the GROW MAGIC greeting cards include seeds to plant.
The potential new customer requested 3 different display solutions for him to choose from:
1. A hanger solution where the cards is integrated in a carboard which has a hole for him to put it on a hook in the shop (see attached ppt). Note we need 4 different hanger solutions (1 for our standard, 1 for GROW MAGIC flower seeds card, 1 for chili seeds, 1 for basil seed cards).

2. A cardboard box display (which include 150 pcs. greeting cards) to be placed on the shelf. In the attached powerpoint we have made one from wood – see ppt. for suggestion in size.

3. A floor display that needs to fit a small pallet (60 cm x 40 cm) and can be pre-packed. Min. 16 different illustrations/pockets are needed for this display. We had an idea that we could make a refill box that could fit the display. Se ppt. for suggestion.

The winner of this competition is the one that can make the best drafted illustrations (as detailed as possible) of the 3-new display/POP solutions for us to bring to the meeting with the supermarket chain. It is a big plus if you have worked with POP and display solutions before (know what is in fact possible) and if you can help develop the products after the presentation is done and hopefully the chain is interested in starting to work with us. Pls. find attached our brochure and also our initial thoughts for the 3 different displays. The competition is free – we have offered our suggestions, but we are open for "out of the box thinking". The one who can make presentable graphic files of 3 new POP solutions will win. Thanks a lot for your help in advance:-).

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