Brand identity travel matcher

  • Status: Closed
  • Prize: €50
  • Entries Received: 45
  • Winner: kaosarali66666

Contest Brief

Project Overview:
Travel Matcher is an innovative travel app that helps users discover their ideal travel destinations through a swipe-based interface, similar to Tinder. Users can swipe through various travel options with their travel companions to select the perfect vacation. To successfully launch this concept, a strong and recognizable brand identity is crucial. This identity should reflect the core values of Travel Matcher: adventure, ease of use, collaboration, and fun.

Objectives:
- Name Development: Create a unique, catchy, and memorable name for the app that encapsulates the essence of the service.
- Logo Design: Develop a logo that is simple, recognizable, and appealing. The logo should visually represent the core of the app and be versatile across different applications (app icon, website, social media, etc.).
- Color Palette: Create a color palette that evokes the right emotions and associations, suitable for the travel and discovery theme.
- Typography: Select fonts that provide the desired look and feel while ensuring readability across all communications, from the app interface to marketing materials.
- Look and Feel: Define the overall visual style of the app, including icons, buttons, illustrations, and photography, to create a consistent and engaging user experience.

Deliverables:
- A finalized brand name for the app.
- A logo in various formats and variations (color, black-and-white, icon, etc.).
- A color palette with primary and secondary colors, including color codes (hex, RGB, CMYK).
- A typography guide with primary and secondary fonts, including usage guidelines.
- A brand style guide that defines the app's look and feel, including guidelines for the use of imagery, icons, and other visual elements.

Target Audience:
The primary target audience consists of young travelers and couples, aged 18-35, who are tech-savvy and love convenience and adventure. They are active on social media and are often inspired by visual content when making travel decisions.

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“Amazing job and really modern logo, Love his work! ”

Profile image diontheunissen, Netherlands.

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