emails get sent to us, on an itemised list in the same order, on an automated form. There are 5 fields (ie name, address, phone number etc... )that need to be inserted onto a form in certain positions. This form is then printed out by our printer. A program or sorts, to do this to every email, so we just press print, and it comes out typed.
It is basically, to save us writing out forms once the sales leads get emailed to us.