# App Icon / Brand Symbol for EmweGo
We are looking to create a **unique and recognizable app icon for EmweGo**, a modern travel application.
The icon will primarily be used as the main application icon on **Apple App Store / iOS and Google Play / Android**, but it should also have the potential to become a standalone and recognizable brand symbol for EmweGo.
## What We Need
We are looking specifically for a **graphic symbol / app icon without the “EmweGo” text**.
The icon should be able to stand on its own without the company name.
The product is related to:
**Travel · Trips · Booking · Exploring · Journey · Movement · Destinations**
EmweGo is a modern digital travel product, so the visual identity should feel like a **modern international travel-tech brand**, rather than a traditional travel agency.
## Creative Freedom
We intentionally do **not** want to provide a predefined shape, concept, or visual reference.
We want to give the designer **significant creative freedom** and see their own interpretation of what the EmweGo symbol could be.
We are not simply looking for execution of an existing idea. We are looking for **strong original concepts**.
The designer is free to explore:
* Different shapes and symbols
* Visual metaphors
* Abstract concepts
* Typography-inspired symbols
* Geometric forms
* Different compositions
* Different color approaches
* Completely original ideas
The main objective is to create something that feels relevant to travel while also having the potential to become a recognizable brand asset.
## Brand Feeling
The icon should communicate some of the following ideas:
**Travel · Freedom · Movement · Journey · Discovery · Global · Easy · Fast · Friendly · Modern · Trustworthy**
We want the brand to feel clean, modern, digital, and international.
It should feel like a **technology-driven travel platform**, not a traditional tourism company.
## Possible Creative Directions
We are open to completely different concepts.
Some possible areas to explore could include:
* An abstract symbol representing travel
* Movement / path / route
* Destination / direction
* Exploration and discovery
* Connecting destinations or points
* A symbol inspired by the letter **E**
* A symbol inspired by **M / W**
* Creative use of letters or shapes found within **EmweGo**
* A dynamic geometric form
* A completely abstract brand symbol
These are **not requirements**.
The designer does not have to follow any of these directions. If you have a stronger original idea, we absolutely want to see it.
## Interesting Direction to Explore: M & W
One specific concept we would be interested in seeing explored is the visual relationship between the letters **M and W** within the name **EmweGo**.
M and W naturally have a mirrored / inverted visual relationship, which could potentially become an interesting foundation for a unique brand symbol.
For example, it could explore:
* **M transforming into W, or W transforming into M**
* M and W mirroring each other
* Rotation / inversion / reflection
* Combining M and W into one continuous symbol
* Creating a shape that can be perceived as both **M and W**
* A continuous line connecting the two forms
* Using the M → W transformation to communicate movement or a journey
* Turning the letters into something resembling a route, wave, direction, or connection between destinations
We would especially like to see whether M and W can be transformed into a **standalone abstract symbol**, rather than simply displaying two letters.
The result should not necessarily look like an obvious “MW” monogram.
Ideally, someone could first recognize it as an interesting brand symbol and later discover that **M and W are hidden within the design**.
This could potentially give the icon an additional layer of meaning.
However, **this is only one creative direction, not a requirement**.
We would like M/W to be explored as one possible concept while still giving the designer freedom to present completely different ideas.
## App Icon First
This is very important:
The design should be created **first and foremost as a mobile app icon**, not simply as a logo that happens to be placed inside a square.
It needs to work extremely well:
* On an iPhone home screen
* On Android devices
* Among many other app icons
* At very small sizes
* In the Apple App Store
* In Google Play
* Without the “EmweGo” name
* On light and dark interfaces
* In a square app-icon format
The symbol should remain **clear, distinctive, and recognizable even at very small sizes**.
## Simplicity & Recognition
Our preferred overall approach is:
**Simple · Bold · Memorable · Modern**
We would rather have **one strong visual idea** than a complicated composition with many small elements.
The long-term objective is for users to eventually recognize the symbol by itself and associate it with:
**EmweGo**
## What We Would Like to Avoid
We do not want a generic travel logo made from obvious stock-style elements.
We would prefer to avoid overly predictable use of:
* Airplanes
* Globes
* Standard location pins
* Suitcases
* Palm trees
* Airplanes flying around a globe
* Multiple small travel symbols combined into one logo
These elements are not completely prohibited, but if they are used, they should be **reinterpreted in a unique and original way**.
The icon should not look like a stock icon, template logo, or traditional travel-agency logo.
It is also important that the final symbol does not look too similar to an existing travel app or major brand.
## Color Direction
We are open to the designer's suggestions.
Modern, vibrant, digital-friendly colors are welcome.
Potential directions could include:
**Blue · Green · Turquoise · Gradients**
However, these colors are **not mandatory**.
If another color direction makes the concept stronger, more premium, or more recognizable, we are open to exploring it.
The strength of the concept and its recognizability are more important than following a predefined color palette.
## What We Would Like to See in the First Round
We would ideally like to see **3–5 genuinely different creative directions**.
We do not want five minor variations of essentially the same logo.
We would prefer several **different ideas and visual concepts**.
Ideally, one of these concepts could explore the **M/W relationship**, while the remaining concepts can be completely different and based on the designer's own creative vision.
For each concept, we would like to see:
1. The standalone graphic symbol
2. The symbol presented as a real mobile app icon
3. A mockup showing how the icon looks on a smartphone home screen among other apps
4. Light and dark background applications
5. A short explanation of the concept and the meaning behind the symbol
After reviewing the concepts, we will select the strongest direction and continue refining it.
## Final Deliverables
Once the final concept is approved, we would like to receive:
* Original editable vector/source file
* SVG
* Transparent PNG
* High-resolution PNG/JPG previews
* Light background version
* Dark background version
* Monochrome / single-color version
* Master App Icon — **1024 × 1024 px**
* Required iOS exports
* Required Android exports
The final design must be **original and suitable for commercial use**.
Full rights to use the final approved design should be transferred to EmweGo.
## Main Goal
We are not simply looking for a nice-looking travel icon.
We want to create a **distinctive visual symbol for EmweGo** that can eventually become recognizable even without the company name.
The icon should be:
**Simple. Modern. Memorable. Distinctive. Travel-related. Digital-first.**
Most importantly, we want to see **your own creative vision**.
Please do not feel limited by the ideas mentioned in this brief. If you believe there is a stronger concept for EmweGo, we would be very interested in seeing it.
