FitDistrict

  • Status: Closed
  • Prize: $190
  • Entries Received: 111
  • Winner: Djlal346

Contest Brief

The project Total Body Transformation from the inside out...We make it easy with with A healthy grab n' go Energy Cafe and three fitness studios offering instructor led group cardio and strength interval training (treadmills and weights), cycling and heated yoga, All Under One Roof! Our clients walk out a different person than when they walked [login to view URL] transform, into their inner bad ass self push and grow themselves physically, which is the foundation, while also speaking up benefits mentally, emotionally, and spiritually. Client set intentions at the beginning of classes and visualize the type of class they are about to have. The instructors in each studio are high in energy, motivation, knowledge, and of course the physical coupled with loud, soul pumping music create an fun, exciting, transformational experience. The Energy Cafe is attached to the studios and has a separate public entrance, will offer fresh smoothies, juices, grab n go ready made healthy food , coffee and expresso drinks. The vibe is somewhat edgy yet sheek, tapping into that inner bad ass, the interval studio with be dark with a color light like red or oranges, the cycling studio will be dark, and the yoga studio will be light and flow-y and will be heated. The value is convenience and ease of having all this under roof to same the most valuable asset that we all have, time , in the most essential part of life, our health. There are locker rooms as well to continue with the theme of convenience and ease. I am figuring out the color schemes..I love greens and blues and greys and yellows if needed..I am open on this.I like spiritual symbols but am not tied to that. I need a logo and whole overall brand and design strategy that is repeatable as we open more locations.I see the main sign "FitDistrict with Studios and Energy Cafe being integrated in, as an example , I have thought about arrows pointing down from " the two "T"'s on FitDistrict below "to "Studios" and "Energy Cafe", which would be just above each door (public entrance for each). I am open to all ideas.

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