HomePage Graphic Design
- Status: Closed
- Prize: $50
- Entries Received: 4
- Winner: MiNdfr34k
Contest Brief
We need a home page designed for www.carule.com - Please look at the current home page and the colour combination should align with the existing one if possible and fit in with subsequent pages
About Carule:
Carule.com facilitates a ride sharing platform for both drivers and passengers.
Carule.com has 3 main customer segments –
University Students
Corporates and
General Users
We need a home page something similar to the functionality / layout ideas of the www.assob.com.au but with a more promotional and consumer oriented feel so that we can clearly communicate to our 2 platform usres:
1. Car owners / commuters
2. Commuters looking for better ways to get places
Key messages:
After doing a survey we analysed that the three main points that people would consider to share their ride are
Cost Savings
Convenience
Stress Reduction
Similarly the main factors that users are concerned about are
Concerned about not knowing who the fellow passenger is
Concerned about the legal implications
Other person might not be ready on time to travel
Most of these concerns are being taken care by the carule teamWhen asked if the users would be willing to share their ride if they can save 50% of their commuting costs – most of the people said yes
Looking at the above key messages we need to design the home page along with those messages to attract users so that they continue using the website.
We are looking for 2 to 3 initial ideas
- final sketch colour
Please check the following sites for guidance:
www.xero.com
www.campaignmonitor.com
http://www.designerledger.com/startup-landing-pages/
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