"Lizard Lick LED" character branding - Lizard & Lick!

Status: Closed
Prize: $300
Entries Received: 73
Winner: Izzyarts

Winner

Contest Brief

Lizard Lick Lighting is seeking a talented creative designer to design a new logo and branding for a NEW b2b commercial LED lighting e-commerce business website called: “Lizard Lick Lighting”. We specialize in LED lighting.

We need:

Design - Logo design, Slogan, Character Creation
Branding - web, print, stationary, etc.
Sales materials - video, website logo animation etc.

Character creation and logo design
Our idea is a play on words, where we are looking to create Two loveable 3D characters called Lizard, and Lick. Lizard and Lick have a lot of personality like the Despicable Me Minions, Doozers, Geico’s Gecko, the Aflac Duck, Pilsbury Doughboy, etc.

Please show how the 3D characters will work across print materials, clothing, business cards etc. as it will / may have to turn from 3D into 2D.

Lizard and Lick have different personalities and look different. They talk about brightness (lumens), Wattage, Energy Savings, maybe have some tools, and are cool LED lighting obsessed characters. Lizard and Lick are marketable assets that will be leveraged, rolled out across the business in different scenarios, and pop up all over the website with useful product and industry info.

Then this will have to be rolled out across the business: brochure design, stationary, business cards, video animation, website etc.. This may lead to other work for the company so let me know if you have the capability to do this. We want to start a relationship as we have another company. If you know SERP and SEO let us know.

About Lizard Lick Lighting
Lizard Lick Lighting will be targeting businesses that want LED lights for:

- General lighting
- Business Signs

Lizard Lick Lighting main target consumers are Automotive Dealerships, Gas Station owners, Convenience Store owners, Office buildings, Retail, New Construction, Malls, Warehousing, and all other commercial and manufacturing industries etc.

Lizard Lick Lighting distribution is primarily in the US however, we have global customers so this needs to be professional, credible, have personality, be cool and internationally friendly.

Here are some of the competition we have in the marketplace.

http://www.beeslighting.com/
http://store.globallightingsupply.com/
http://www.1000bulbs.com/
http://www.shineretrofits.com/
http://www.brightwaysupply.com
http://www.dencosales.com/
http://www.cooperindustries.com/
http://hewilliams.com/
http://www.p-2.com/
http://www.yesco.com/
http://www.osram.com/

If you are up to the challenge of creating our vision, contact us!

Character references:

Despicable Me Minions
https://www.google.com/search?q=geico+gecko&safe=off&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=H2osU_CpKsKEogSBqoCwBw&ved=0CAgQ_AUoAQ&biw=1586&bih=865&dpr=0.9#q=despicable+me+minions&safe=off&tbm=isch

Geico Gecko
https://www.google.com/search?q=geico+gecko&safe=off&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=H2osU_CpKsKEogSBqoCwBw&ved=0CAgQ_AUoAQ&biw=1586&bih=865&dpr=0.9

Doozers
http://www.awn.com/news/turner-cn-acquires-licensing-rights-doozers

Aflac Duck
https://www.google.com/search?q=geico+gecko&safe=off&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=H2osU_CpKsKEogSBqoCwBw&ved=0CAgQ_AUoAQ&biw=1586&bih=865&dpr=0.9#q=Aflac+Duck&safe=off&tbm=isch

Pillsbury Doughboy
https://www.google.com/search?q=geico+gecko&safe=off&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=H2osU_CpKsKEogSBqoCwBw&ved=0CAgQ_AUoAQ&biw=1586&bih=865&dpr=0.9#q=Pillsbury+Doughboy&safe=off&spell=1&tbm=isch

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Public Clarification Board

eduardobravo
- 11 years ago
hi feedback #104 please
- 11 years ago
Standupfall
- 11 years ago
please rate if all of my designs not on right track i will withdraw.....couse its useless.
- 11 years ago
teamzstudio
- 11 years ago
I have submitted please have a look
- 11 years ago
richson
- 11 years ago
Could I provide just 2d illustration for the contest? This way I can quickly show different ideas..
If I can win - I'll make 3d version of the character.
- 11 years ago
1. Contest Holder
  - 11 years ago
  Perfect Richson
  - 11 years ago
Contest Holder
- 11 years ago
LIZARD / GECKO GOOGLE REFERENCE:

https://www.google.com/search?q=gecko&safe=off&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=1XcwU6jiKYPooATCioKICQ&ved=0CAgQ_AUoAQ&biw=1570&bih=865&dpr=0.9
- 11 years ago
Contest Holder
- 11 years ago
LIZARD CHARACTER REFERENCE:

Despicable Me Minions
https://www.google.com/search?q=geico+gecko&safe=off&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=H2osU_CpKsKEogSBqoCwBw&ved=0CAgQ_AUoAQ&biw=1586&bih=865&dpr=0.9#q=despicable+me+minions&safe=off&tbm=isch

Geico Gecko
https://www.google.com/search?q=geico+gecko&safe=off&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=H2osU_CpKsKEogSBqoCwBw&ved=0CAgQ_AUoAQ&biw=1586&bih=865&dpr=0.9

Doozers
http://www.awn.com/news/turner-cn-acquires-licensing-rights-doozers

Aflac Duck
https://www.google.com/search?q=geico+gecko&safe=off&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=H2osU_CpKsKEogSBqoCwBw&ved=0CAgQ_AUoAQ&biw=1586&bih=865&dpr=0.9#q=Aflac+Duck&safe=off&tbm=isch

Pillsbury Doughboy
https://www.google.com/search?q=geico+gecko&safe=off&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=H2osU_CpKsKEogSBqoCwBw&ved=0CAgQ_AUoAQ&biw=1586&bih=865&dpr=0.9#q=Pillsbury+Doughboy&safe=off&spell=1&tbm=isch
- 11 years ago
Contest Holder
- 11 years ago
Company is called "Lizard Lick Lighting"

We specialize in LED lighting so a sparkle or bulb etc would be nice obvious indicator we are a lighting experts

Please come up with a SLOGAN for Lizard Lick Lighting. Must include the word "LED" in the slogan

Must included 2 lovable 2D / 3D characters called Lizard, and Lick. Style is like the Despicable Me Minions, Doozers, Geico Gecko, Aflac Duck, Pillsbury Doughboy, etc.

Please show how the 3D characters will work across print materials, clothing, business cards etc. as it will / may have to turn from 3D into 2D.

There is more work for the winner as we will need more character poses to be rolled out!

Lizard and Lick have different personalities and look different. They talk about brightness (lumens), Wattage, Energy Savings, maybe have some tools, and are cool LED lighting obsessed characters.
- 11 years ago
wavyline
- 11 years ago
Hi LizardLick LED :) please rate my entry #3 it is my original design and concept (not clipart) cheers
- 11 years ago
TSZDESIGNS
- 11 years ago
Are you interested in a character logo?
- 11 years ago