Logo and packaging refresh

Contest Brief

Optimal Essentials is an Australian company which manufactures and sells superfood health supplement powders in Australia and is entering the Chinese market. Our products include weight loss meal replacement shakes as well as other superfood powders to improve peoples immune system through natural food supplements.

The company has successfully supplied the Australian market through retail stores in Australia and is planning to expand its online and social media presence to drive sales growth. This is planned in addition to an expansion into the China market though a planned WeChat and Tmall distribution strategy.

We are looking for assistance to refresh our logo and product packaging. Our expansion into the China market requires an upgrading of our packaging to promote the premium status of our product. Our initial sales into China will be via a Cross Border E Commerce model which will be driven through Chinese social media and supplied out of Australia.

Our website [login to view URL] shows our existing logo, product range and packaging.

Our competitors which we are looking to compete against include [login to view URL] and tropeaka.com.au.

We are planning to refresh all our marketing material over the next three months in line with our new look.

Initially we are asking for a Logo redesign and a sample product bag design for our superfood range of products which we can use as a template across the range.

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Profile image janinegill, Australia.

Top entries from this contest

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Public Clarification Board

  • fatemanasren
    fatemanasren
    • 2 weeks ago

    I want some Reply plz. thanks. :)

    • 2 weeks ago
  • redwanalom990145
    redwanalom990145
    • 2 weeks ago

    Please Check my entrys

    • 2 weeks ago
  • redwanalom990145
    redwanalom990145
    • 2 weeks ago

    Hello Sir!
    We do not like the silence client that remains.
    So Plz feedback my design if you like it.
    Hello, I am a professional TOP LEVEL Label-designer in another marketplace.

    • 2 weeks ago
  • CreativezStudio
    CreativezStudio
    • 2 weeks ago

    Please Check

    #430
    #430
    #430

    #429
    #429
    #429

    All the best

    • 2 weeks ago
    1. CreativezStudio
      CreativezStudio
      • 2 weeks ago

      Thanks

      • 2 weeks ago
    2. shibeshmahapatra
      shibeshmahapatra
      • 2 weeks ago

      what

      • 2 weeks ago
  • janinegill
    Contest Holder
    • 3 weeks ago

    Hello thank you everyone for they're submissions so far. Many people have produced a logo but it is important to also product a sample packaging design as we will consider both in our evaluation. Thanks

    • 3 weeks ago
    1. snshanto999
      snshanto999
      • 2 weeks ago

      Please check #411 #412 #413 #414 #415 #416

      • 2 weeks ago
    2. snshanto999
      snshanto999
      • 2 weeks ago

      Please check #417 #418

      • 2 weeks ago
  • snshanto999
    snshanto999
    • 2 weeks ago

    Please check #417 #418

    • 2 weeks ago
  • snshanto999
    snshanto999
    • 2 weeks ago

    Please check #411 #412 #413 #414 #415 #416

    • 2 weeks ago
  • amelnich
    amelnich
    • 3 weeks ago

    Please check #394 #395 #396 . And if possible, rate.
    Thanks!

    • 3 weeks ago
  • AnnaBabicheva8
    AnnaBabicheva8
    • 3 weeks ago

    G'day!
    Please check my entry #371

    And looking forward to hearing your feedback!
    Anna

    • 3 weeks ago
  • BismillahDesign1
    BismillahDesign1
    • 3 weeks ago

    Please look my Entry #365 .

    • 3 weeks ago
  • shibeshmahapatra
    shibeshmahapatra
    • 3 weeks ago

    hello ?

    • 3 weeks ago
  • shibeshmahapatra
    shibeshmahapatra
    • 3 weeks ago

    Would you please check my messages sir?

    • 3 weeks ago
  • BismillahDesign1
    BismillahDesign1
    • 3 weeks ago

    Please look my Entry #337.

    • 3 weeks ago
  • BismillahDesign1
    BismillahDesign1
    • 3 weeks ago

    Please look my entry #329, I hope you like it. Thanks

    • 3 weeks ago
  • gharamti
    gharamti
    • 3 weeks ago

    Respected Contest Holder, can you please rate entries?

    • 3 weeks ago
  • mdnasimsomrat95
    mdnasimsomrat95
    • 3 weeks ago

    #sealed

    • 3 weeks ago
  • DanielMFX
    DanielMFX
    • 3 weeks ago

    check #280

    • 3 weeks ago
  • BismillahDesign1
    BismillahDesign1
    • 3 weeks ago

    Please check my Entry #278

    • 3 weeks ago
  • jamdesign86
    jamdesign86
    • 3 weeks ago

    Do we need the put the doctors name?

    • 3 weeks ago
  • dolnaa
    dolnaa
    • 3 weeks ago

    #266

    • 3 weeks ago
  • shibeshmahapatra
    shibeshmahapatra
    • 3 weeks ago

    https://www.designbolts.com/2014/08/12/most-common-logo-shapes-that-should-be-avoided/

    • 3 weeks ago
  • shibeshmahapatra
    shibeshmahapatra
    • 3 weeks ago

    Hello sir, How's your day going. I would like to tell you that most people are gonna show you overused, generic logos just to get quick money and they will just increase crowd not quality, so please reject these kind of logos https://overusedlogodesigns.wordpress.com/ and https://www.designbolts.com/2014/08/12/most-common-logo-shapes-that-should-be-avoided/

    • 3 weeks ago
  • RAJU149621
    RAJU149621
    • 3 weeks ago

    Please check #17 , #18

    • 3 weeks ago
  • sukanta005
    sukanta005
    • 3 weeks ago

    Please check #2

    • 3 weeks ago
  • shibeshmahapatra
    shibeshmahapatra
    • 3 weeks ago

    #sealed

    • 3 weeks ago
  • DanielMFX
    DanielMFX
    • 3 weeks ago

    check #!

    • 3 weeks ago
  • shibeshmahapatra
    shibeshmahapatra
    • 3 weeks ago

    Good morning sir, I believe in one step at a time so can we focus on the logo first and then move to package design ?

    • 3 weeks ago

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