Logo Design

Contest Brief

Duke of Uke is a ukulele specialist store based in London, UK. We're looking for a brand new logo for the company that incorporates some of our old brand identity but that will give us a fresh look for digital.

The logo should be bold and simple. And it should ideally be versatile enough to be presented in landscape and 1:1 formats for digital use. In essence it should give us a sense of the history of the ukulele and its origin, vintage Hawaii, Hawaiian fauna, sun, sea, surf, beach lifestyle, 1920s, 1930s, 1950s etc.

The original D logo (attached) was an attempt to capture a sense of vintage Hawaii, through the representation of laurel-like fauna in a playful heart wreath/Hawaiian lei. We tried to make it more robust and give it a sense of regal heritage by representing it as though it had been cast in iron. Our inspiration was the coat of arms reference pic "Ref-coat-of-arms-hawaiian-islands-vintage" attached. However the D-logo was always problematic because it never sat very well with the rest of the text "Duke of Uke".

We would like to retain the text characters for "Duke of Uke" as much as possible, and have the logo built around the text, to 'package' it somehow. The reference pic "Duke-of-Uke-Logo-Sun-Outline-01” is probably the closest we’ve come to packaging it in a way that we liked, but we didn’t want to use this crow motif and we also thought it wasn't simple enough. We also especially liked the reference pics “Ref-Hawaii-Type-Faces” and “Ref-Fraulini-Guitar-Logo” (by Robert Crumb) for the way they successfully package the logo text.

FYI we have a tagline "World Famous Ukulele Store" which can be used in the logo but doesn't necessarily need to be.

We've been working on a number of ideas but so far haven't quite found what we're looking for. Please see our website and social channels for reference, and please see pics attached of current logo, old logos, sketches and inspiration.

Website: [login to view URL]
Social channels (insta, facebook, youtube): dukeofukelondon

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  • Rajmonty
    Rajmonty
    • 2 weeks ago

    hello sir

    • 2 weeks ago
  • mahmoudelkholy83
    mahmoudelkholy83
    • 3 weeks ago

    #extended #extended

    • 3 weeks ago
  • rifat007r
    rifat007r
    • 3 weeks ago

    Creative and unique logos #239 #234 #233

    • 3 weeks ago
  • hachinaakter7
    hachinaakter7
    • 3 weeks ago

    #240 #241

    • 3 weeks ago
  • Rakibul0696
    Rakibul0696
    • 3 weeks ago

    please check my entry ,if any change please inform me #210

    • 3 weeks ago
  • Rakibul0696
    Rakibul0696
    • 3 weeks ago

    PLEASE CHECK #183

    • 3 weeks ago
  • farzana1994
    farzana1994
    • 3 weeks ago

    Check #205 #206

    • 3 weeks ago
  • Rajmonty
    Rajmonty
    • 3 weeks ago

    Dear Contest Holder,
    Please kindly check

    #199 #200 and #201

    Your feedback is highly appreciated!

    • 3 weeks ago
  • Rajmonty
    Rajmonty
    • 3 weeks ago

    Please Check our
    New entries #202 #203 and #204

    • 3 weeks ago
  • Rajmonty
    Rajmonty
    • 3 weeks ago

    Please Check our
    New entries #190 #191 and #192

    • 3 weeks ago
  • Rajmonty
    Rajmonty
    • 4 weeks ago

    Please Check our
    New entries #188 #189 and #190

    • 4 weeks ago
  • Rajmonty
    Rajmonty
    • 4 weeks ago

    Please Check our
    New entries #185 #186 and #187

    All the designs are made in vector in Illustrator, giving you a very high Quality of work in any size.Once you select our entry, we will be able to make modification in color/font/size etc , if any , desired by you.Hope you will like them.Please give your feedback. With Regards ..... !!!

    • 4 weeks ago
  • rony2797
    rony2797
    • 4 weeks ago

    please check my entry #197 #198

    • 4 weeks ago
  • rony2797
    rony2797
    • 4 weeks ago

    dear contest holder please check my entry #195 #196

    • 4 weeks ago
  • rony2797
    rony2797
    • 4 weeks ago

    Please check my entry #181

    • 4 weeks ago
  • Rajmonty
    Rajmonty
    • 4 weeks ago

    Dear Contest Holder,
    Please kindly check

    #179 and #180

    Your feedback is highly appreciated!

    • 4 weeks ago
  • Rajmonty
    Rajmonty
    • 4 weeks ago

    Dear client,
    A simplified corporate professional meaningful logo.
    check #177 and #178
    all formate is available ai, eps, jpeg, png, svg etc.
    Thank you!

    • 4 weeks ago
  • Rajmonty
    Rajmonty
    • 4 weeks ago

    Dear Contest Holder,
    Please kindly check

    #175 and #176

    Your feedback is highly appreciated!

    • 4 weeks ago
  • prakash777pati
    prakash777pati
    • 1 month ago

    #sealed

    • 1 month ago
  • mikazukis
    mikazukis
    • 1 month ago

    Hiya, if it's not too much of a problem could you please give me some feedback/any changes you'd like on my entry #159 - Many thanks :)

    • 1 month ago
  • liondesign09
    liondesign09
    • 1 month ago

    Please check #164 and #165. thanks

    • 1 month ago
  • klal06
    klal06
    • 1 month ago

    #extended

    • 1 month ago
  • lauragralugo12
    lauragralugo12
    • 1 month ago

    Please check my entry. #144

    • 1 month ago
  • mesteroz
    mesteroz
    • 1 month ago

    #21

    • 1 month ago
  • mesteroz
    mesteroz
    • 1 month ago

    pls check #21

    • 1 month ago
  • fahmidasattar87
    fahmidasattar87
    • 1 month ago

    hello sir , please check my entries #79 #80 #82 #83 #84 #85 .... thank you

    • 1 month ago
  • viyaDevs
    viyaDevs
    • 1 month ago

    Please check #46

    • 1 month ago
  • mesteroz
    mesteroz
    • 1 month ago

    pls check #21

    • 1 month ago
  • iqbalhossain833
    iqbalhossain833
    • 1 month ago

    Check #12

    • 1 month ago

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