Logo design contest for SaaS Scale-up

  • Status: Closed
  • Prize: €100
  • Entries Received: 436

Contest Brief

Our company is a SaaS company.
We were created 5 years ago. Today we would not refer to ourselves anymore as a start-up but rather a scale up.
We sourced a logo 5 years ago but are no longer happy with it. Our company is starting to take real shape. Our strategy, vision and identity as well, so we are open to suggestions for a new logo to better match our identity.
You could have a look at our website (which needs to be redone too), but I would advise you to not have a look at our existing logo, but come up with something totally new. Afterwards you can still look at the website and create a 2nd design inspired by our current logo.
Our website is www.ixpole.com
Our software is sold to organisations who generate substantial revenue from VIP hospitality and sponsorship. Initially we mainly sold to large football clubs, but we are branching out into rugby, volleyball, but also event arena's or one off events with a lot of VIP's.
We don't have a style yet. Our style could be inspired by our logo... We could consider 2 styles:
1. Either the style of a savvy tech company - mimimalist but happy and young
2. Or... very classy. The customers of our customers are very wealthy, important people. Our software enables our customers to offer the best services to this segment of people, so we might as well have a logo and coporate style that is classy.

Finally: the nature of our software is that it is at the centre of the organisation. IT centralises all different touchpoints of a club (ticketing, parking, catering, seating, payments, ...) into one platform. It can be accessed by all people in the organisation: sales, finance, ticketing, VIP desk, catering, ...

in our name, iXpole, the X is the only letter in capital. It represents how iXpole is at the centre/crossroad of all information in the club.

If you want to understand our company well youy can have a look at our corporate movie, but WATCH OUT this movie uses our current logo. So if you want to give it a try without having seen our logo, then watch the movie only after your first attempts ;-)
The movie can be found at https://www.youtube.com/watch?v=FxEHpxw1B_A&feature=youtu.be

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