Logo Design for new mobile phone fashion brand
- Status: Closed
- Prize: $500
- Entries Received: 20
- Winner: smarttaste
Company name: Joii
Summary: Joii is a novel concept of fashion covers for mobile phones and devices, marketed entirely to a female audience. Joii is more than a company, she is an aspirational fashion brand to be represented by a real-life model/spokeswoman, a muse to women around the world. It is important to note that the brand is presented as, and shall be marketed as, fashion (not tech). Joii will be supported by a blog & seasonal Lookbook. In the details below, I have included five brands which we believe parallel our demographic and image. The finished Joii site will incorporate elements from these brands. We will need a complete CI package later, including product packaging, site, and much further design work for the talented winner. This is a unique opportunity for a budding talent to create a masterpiece that will evolve and grow.
Color scheme: Black and Magenta
Joii's roots: Asia, a global fashion hub.
Style: Street fashion (not high fashion)
Type of logo: Text logo. The J element should be styled so that it can be used as a stand-alone abbreviated logo where appropriate.
Product selection photos - See the attached catalog files for sample product selection.
Venues for use of logo: Online , Print ads, retail packaging.
Sales venues: Online direct sales, in future in select boutiques in mall locations.
Brand scope: Sold to customers around the world, translated into 20 languages. We manufacture our own designs, and Joii is a fashion brand.
Demographics: 100% female designs. Age range 15-35 years old. Upper-middle class.
Price point: Middle-upper price range, niche market.
Project notes: Original work only for an original brand. No templates or recycled designs, please don't waste our time with sub-standard work. Zip files will be ignored.
Who is Joii?: Joii is international. A 27-year old professional from Asia, with a fresh outlook on life, out living her dreams. She works only to live. She is whimsical, edgy, playful, fun, creative, artistic, free-spirited. She makes her own rules. Women aspire to be her, men aspire to be with her.
We do NOT want: Tech/geek look, childish look, or any other colors (only black or magenta accepted)
Comparable brands in fashion:
Swatch: [url removed, login to view]
Folli Follie: [url removed, login to view]
Forever 21: [url removed, login to view]
Roxy: [url removed, login to view]
Havaianas: [url removed, login to view]
Good luck and thank you for your logo submission!