Logo Design for New Start-up Company
- Status: Closed
- Prize: $100
- Entries Received: 78
- Winner: smarttaste
We have briefly worked on the logo. The name of the brand is 'koncepts' with a small 'k (not capital letters) and with an 's' at the end. The company will be doing primarily LED lighting for now. We hope to however have a logo that can represent the other businesses we will potentially do in the future. Therefore, we need a logo that is non-specific to lighting as we might expand to other businesses.
I have asked my friend to help me out on some concepts as well. From these files you are able to see what I like and not like.
koncepts logos selection sheet.jpg were ALL rejected as they are too fancy and complicated. I wanted a timeless, simple and clean look. I instructed him to follow such brand's image, feel and theme (not exactly their logo, although I do like Beats Audio's logo) as Volkswagen (www.vw.com), Apple, Samsung (perhaps) and Beats Audio as they have a very modern and timeless look to it.
The first file koncep+logo+selection+sheet.jpg represent an initial batch which I did not like at all. It was no where from where I want it to be. Being too complicated and old-fashioned.
koncepts v4.jpg is much better in my opinion. I really liked it however wanted to tweak it a bit.
koncepts v5.jpg is an improvement over v4 however not too much. I didn't like the survey lines all too much from the 'k'
With me being an amateur in graphics design and a lack of software to work on, I did a few on PowerPoint as you can see on the concepts Logo.pptx I used the 'Power On/Off' Logo to represent the electronics business I was in (electronics, not specific to lighting).
My friend started working in the same direction I had with the Power Logo, however with a twist as you can see on concepts v6 color chart.jpg
The final version given by him was koncepts v6_2.jpg It was OK, however I wanted it to be in small letters to make it feel more modern.
I asked my friend to stop helping me as he was spending too much time on this. I believe I am getting close, however I want it to be close to perfect cause like I said everything will be based on this logo (website, product photoshops, PowerPoint template, etc.)
Therefore, there are two ways we can work on this. Either you can work from scratch and show me an array of designs (the failures on the attached files will give you an indication of what I like and not like) or we can expand on the existing logo.
So, let the competition begin. I will be looking at each and every piece of work as this is important to me. The winner will be rewarded the prize and will have to provide me with an Adobe Illustrator file where I will have complete rights and ownership of the logo. Good Luck!