Logo Design for Popular Sports / Athletic Brand Logo Deisgn
- Status: Closed
- Prize: $45
- Entries Received: 29
- Winner: Kavan123
Current Attachments Does not Apply to Brief as brief was changed for personal reasons (only the screen shot applies)
Name: Muscle & Strength
Muscle & Strength is a popular online retail marketplace and content portal whose primary market is males interested in sports nutrition and training / working out.
Muscle Pharm - They nailed it, spot on. The MP iconic, simple and clean.
[login to view URL]
Optimum Nutrition - Good logo & icon [login to view URL]
[login to view URL] - Just introduced new B icon, looks good. [login to view URL]
Blue, black, white and silver/grey
Current Blue: #008CEC
We need you to find a look that’s always transferable - product, merchandise, signage, web, content, etc… Keep in mind product packaging for M&S line will have black substrate
I would love to see some designs that turn the M into 3 lines using a very clean modern style.
- Key Demographic - Everyday mainstream male, 18 - 35 years old, who’s training 3-4x week, trying to gain muscle or lose weight.
- General demographic - male and female, 18 - 50 years old
- Not hardcore bodybuilders more mens health fitness types.
Should Not Have:
- We don't want anything crazy - no wings, fire. Not too many colors, shades or shadows. M&S old logo had a barbell - it took up too much room therefore making M&S too small. Heavy focus on typography and shape.
Colors to Choose from
M&S or Muscle & Strength