Logo Design for Savvage

  • Status: Closed
  • Prize: $50
  • Entries Received: 49
  • Winner: sibusisiwe

Contest Brief

Summary
The Savvage brand has been created to primarily fulfil the nutrition & energy supplements requirements of mountain and off-road cyclists. There is a recognised issue of consumers not fully understanding their nutritional requirements and if they do there is little brand loyalty to fulfil that recognised requirement.
Savvage has identified a niche opportunity to service these consumers with the required supplementary products in handy 'day packs' for their competitive event's performance supported with nutritional advice for both core and supplements. Although supplementary products are currently available to this market from established brands the 'day packs' are unique as they are designed to remove the consumer's uncertainty of which product or supplement will provide their requirement and provide a competitive advantage to those not supplementing or supplementing incorrectly.
The 'day packs' contain a tailored selection of products to support all stages of competitive cycling from pre-energizing, through on track hydration and maintenance and post event recovery. With a matrix of requirements, a number of 'day packs' are available depending on the number of the consumer's factors, i.e. sex, body weight, course distance. The Savvage range is initially available online through the Savvage website and are supported with a PR, advertising and PPC campaign targeted directly at the mountain / off-road cycling market. To capture the consumer's hearts and minds the visual branding of Savvage is specific to this identified targeted audience.

Primary Savvage Tagline - UNLEASH YOUR INSTINCT
Savagery carries with it a less evolved and rational persona and reflects a more 'primitive' instinct.

Secondary Savvage Tagline (Product Slogan) - STAY UNLEASHED

The target demographic is generally a male, amateur / weekend mountain biker. They are not necessarily specialists, or elite athletes, but mass channel consumers. Traditional nutritional supplement brands use 'extreme labeling' to appeal to their core consumers. These are technically styled and promote hardcore 'extreme performance enhancement'.

Savvage is not a bodybuilding brand and should avoid this message. Instead the brand should be contemporary, appealing, and approachable to the niche mountain biking road cycling consumer. These consumers are not nutrition experts and do not necessarily understand what supplements they should or need to take in order to get the very best from their efforts.

LOGO DESIGN BRIEF

The Logo for 'Savvage' should reflect the fierce, untamed spirit of the competitive and gruelling nature of mountain biking. It should be easily recognisable as a stand-alone graphic and have implicit association with the core target consumer group (cyclists).

The logo for 'SAVVAGE' should be clear enough for it not to be mis-read as 'SAWAGE' or even worse 'SEWAGE'.

The logo should be striking to stand out on product packaging against competitor brands e.g [url removed, login to view]

With mountain bikers being the first niche for Savvage to enter the design should have a strong visual link. Once the product grows into other niche markets, i.e. road racing, the visuals should be easily interchangeable. The consumer should have a motivational connection with the Savvage brand.
We will need the graphic to be supplied as a high res vector, so that it can be used in all scenarios.

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Public Clarification Board

  • Qomar
    Qomar
    • 4 years ago

    Congratulation for #28

    • 4 years ago
  • WintryGrey
    WintryGrey
    • 4 years ago

    Please give me a feedback on my design #75

    • 4 years ago
    1. WintryGrey
      WintryGrey
      • 4 years ago

      New one: #76

      • 4 years ago
  • sibusisiwe
    sibusisiwe
    • 4 years ago

    Hi CH. plz review my entries #25 & #26. Any star ratings?

    • 4 years ago
    1. sibusisiwe
      sibusisiwe
      • 4 years ago

      Plz check out #48 in response to ur comments. I have also introduced an alternative on concept #47...any feedback? Please keep up the star ratings as they help give direction. Thx

      • 4 years ago
    2. sibusisiwe
      sibusisiwe
      • 4 years ago

      A few more concepts for you to look at. Hope to get some feedback before the end of the contest. Thanks

      • 4 years ago
  • AnaCZ
    AnaCZ
    • 4 years ago

    Hi Julia,
    if possible could you rate/comment on my submissions? I would like to know what you think of the basic idea. The design can be polished to make more sense in terms of styling and proportions. However, in order to do so, I will have to know if the concept resonates at all with you.
    Thank you,
    Ana

    • 4 years ago
    1. AnaCZ
      AnaCZ
      • 4 years ago

      #60 - here I reduced the animal in length for a more compact effect. I leave it up to you to decide if this is better of worse.

      • 4 years ago
    2. AnaCZ
      AnaCZ
      • 4 years ago

      #61 #62 #63 #64 - just experimenting with color

      • 4 years ago
  • stanbaker
    stanbaker
    • 4 years ago

    Please review my submissions numbers 15, 16, 17, 18 and 19. Thank you.

    • 4 years ago
    1. juliamorris
      Contest Holder
      • 4 years ago

      Hi Stan, like the way you have made sure the Vs stand out but this image really needs to be more punchy. Savage is defined as being violent, ferocious, fierce, uncontrolled as in 'a savage beast'. We would like to see some strength in the logo graphics.

      • 4 years ago
  • amatbejo
    amatbejo
    • 4 years ago

    Let me try

    • 4 years ago
  • stanbaker
    stanbaker
    • 4 years ago

    Please review my submissions numbers 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14. Thank you.

    • 4 years ago
  • dargombes
    dargombes
    • 4 years ago

    awesome dude

    • 4 years ago
  • juliamorris
    Contest Holder
    • 4 years ago

    Hi guys! It is really important the the double 'V' in Savvage doe not look like a 'W'. Please use your skills in defining these letters clearly so that the word is not misread. Thanks! J

    • 4 years ago

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